What’s the purpose of your blog? Take the time this year to review and reevaluate what your target audience wants. Read through your blog as if you were your customer. Think about what you would want to take away from reading those blog posts. Is the point clearly stated or do you have trouble deciphering your own words? What does your blog reflect about your company and does it provide value to your readers?
For this week’s marketing tip, we want to give you ideas for writing a blog post that will answer those lingering questions your customers want to know. Once you’re through with these steps, you will be writing in a way this year that will appeal to your readers. You will be writing about what you want your readers to hear, not what you hope they take away from your post.
The first step is finding out what your customers want to know about your company, your business, or your product/service. The best way to do that is to ask them. You can find out what they want to know by writing a blog or by doing a survey or questionnaire. Another way is have an open forum on your website where people can leave their questions or comments. If none of these ways leaves you with the information you need, then do some digging. Comb through your previous blog comments, emails from clients, and take notes from your phone conversations to track the most common questions or concerns you receive.
The second step after figuring out what it is most your customers want, is to formulate a blog topic that will not only answer their questions, but go above and beyond. Provide them with an answer that will knock their socks off by giving them something practical they can use or take away from the post. Most importantly, write the response in a way that gives them the answer YOU want them to hear. A blog post needs to be beneficial to both your customers and your company. You are taking the time out of your busy day to write the blog and you want it to be well worth it in the hopes of receiving new long-lasting business.
The last step is making sure your target audience sees that you took the time to answer their questions and write a blog they actually want to read. It cannot be said enough to promote your blog! Post it on your social media, send it in an email, and mention it to others every chance you get. The best part is since your blogs all now provide answers to your customers’ questions, you can direct them to your blog every time they have a question that you have written a blog post about. Go a step further and send the blog to a past request for the answer to that question and see how surprised they will be to see you remembered.
If you know what answers you want to write about, but need assistance in formulating them into a blog post, then check out our monthly blogging package that will provide you with custom blogs based on the topics you want to cover.