Everyone tells us we need Social Media to market ourselves and our businesses, but rarely do we get what we really need: help with strategies, implementation, tools for measuring, etc. Facebook especially seems to leave people wondering “just how do I harness this awesome, free tool to get more business?”
It’s interesting to note that Facebook currently reports more than 1.6 million active Pages (a Facebook “Page” is how businesses get on Facebook), and 700,000 local businesses have active Pages on Facebook. Considering there are over 350 Million users on Facebook, that’s not many.
Clearly many businesses don’t realize the potential of Facebook, or simply don’t know how to leverage it. I’d like to help out by sharing my favorite business resources for Facebook.
I like to start a the beginning, so let’s start with Facebook Pages. Pages are a free tool from Facebook that allows any company or organization to promote their company, product, band, or service. There is plenty of help from Facebook on how to use Pages, so I recommend you at least take a look at the Pages help section.
This guide is so useful you will find yourself referencing it often as you start using Facebook more often. The folks at Hubspot really know social media, and this illustrated, simple to follow guide will help you not only get started but will help you understand the hows and whys of using Facebook for your business.
This is a terrific, all inclusive place to find Facebook resources. Bookmark this page – you will be back often. I recommend the Facebook 101 and Using Facebook for Business sections.
This is a HUGE list of Facebook resources from the folks at InsideCRM. It pulls together articles and resources from all over the web, and breaks them down into nice categories. They include Why Facebook, Advertising, Free Marketing Opportunities, Tools and Applications, Targeting the Right Demographic, How-To Guides, Small Business Strategies, The Danger of Facebook, and Miscellaneous Resources.
What do you think? Let me know by leaving a comment below. Also, please take a moment to share this with a friend.