Posts Tagged ‘Local SEO’

Where To Spend Your Internet Marketing Time And Dollars

Monday, September 28th, 2015
Internet Marketing Weekly

 

Extremely valuable data just came in that tells us what works in Internet Marketing. Our friends at BrightLocal combined survey data from 477 small business owners and digital marketers to “better understand which digital channels take up the most time/effort, which deliver the greatest leads, and which provide the best ROI”.

Are you on the edge of your seat yet? I sure was. Here are the highlights of the survey.

Local Search, Organic Search, and Direct Traffic deliver the most ROI (in that order).

I can already hear your first question – what’s the difference between Local Search and Organic Search? Ah, let me wipe away that look of confusion. Local Search starts with your Google My Business listing, and then all the “local” oriented sites your business information can be on. Sites like Yelp, CitySearch, YellowPages.com, etc. The more complete and accurate, the better. Anything with your Name, Address, Phone, and URL for starters.

Organic search is where you show up under the local results. This is influenced by the authority and popularity of your domain and individual pages on your site, how relevant and well organized your content is, and many other factors like freshness, social signals, and more.

One note: ROI isn’t just money, it’s also time and effort, according to the article.

Other valuable sources are Google Adwords, Email Marketing, Referral Traffic and Mobile Marketing.

This supports my belief that a well-rounded marketing plan uses many tactics. Google Adwords isn’t my favorite paid medium, but by far it’s the favorite in this survey. It’s immediate, easy to plan and budget for, and you can see if it’s working or not. Mobile marketing is paid too, and a lot of that is also done through Google Adwords. Email marketing and referral traffic come up strong, which are good ways to connect and grow your current customers. If you aren’t seeing your customers coming back for more services, I’d start using email to keep in contact.

The losers? Facebook, Twitter, and Display Advertising.

Social media may be hot, but it doesn’t put money in your back account, according to the survey. This year Facebook and Twitter account for just 7% and 4% or return on investment respectively. Compared to 23% from Local Search, I sure hope you aren’t spending all your time on social media.

The summary here is SEO is still far more important than just social media marketing, and a well-rounded plan with all the elements is best.

If it’s time to look at your internet marketing plan, give me a call and help you get on track.

Read the entire article at Search Engine Land.

 

More Internet Marketing News

6 Essential Research Studies that Marketers Shouldn’t Miss [Search Engine Watch]

The New Google Search Display and Marketing Implications [Search Engine Land]

Google Phases Out Google+ Even Further – Or Does It? [Search Engine Watch]

Google Search 4th Most Popular App, Growing Faster Than Facebook [Search Engine Land]

Google Adds Dynamic Callout Extensions in AdWords [Search Engine Land]

Twitter Dumps Share Totals in Redesign of Tweet and Follow Buttons [Marketing Land]

Mobile Millennials Spend Almost an Hour a Day on Facebook [Marketing Land]

Facebook Releases Guide to Maximize Local Awareness Ads [Social Media Today]


Internet Marketing Learning Center

Here are this week’s hand-picked articles and tools to help you market online.

4 Creative Ways to Boost the ROI of Your Content Marketing Efforts [Search Engine Journal]

What You Need to Know about WordPress Site SEO Optimization [Search Engine Land]

How To Secure Your Social Media Accounts: 5 Tools [Social Media Examiner]

How To Be Strategic Using LinkedIn to Generate Leads [Duct Tape Marketing]

How a Social Media Audit Can Improve Web Traffic [Search Engine Journal]

How Long Does it Take for Social Media Marketing to Pay Off? [Social Media Today]

Ignoring Google My Business Listing Could Cost You

Friday, June 5th, 2015
Don't Ignore Google My Business

Google has confirmed that your Google My Business is at risk of being “unverified” if you don’t log into your account on a regular basis. It’s a move that is meant to improve the quality of local search engine results, and it can mean getting exiled from Google if you aren’t paying attention.

The full article at Search Engine Land has a great quote from Google’s Jade Wang who posted the following in the Google My Business Help Forum:

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.”

The impact of getting unverified

The short answer is you could get wiped off the map…or off Google Maps that is, and more. Google My Business is the central data that Google maintains for your business, so in the internet marketing world, it’s the main artery of your company online. Restrict or cut off your main artery and well, you get the idea.

Google My Business Help says this about getting verified:

“Verification lets others know that your local Google+ page is actually managed by your business. When you verify your local business, your business information will be eligible to appear across Google, including Search, Maps, and mobile.”

So what happens if you get unverfied? Do you want to risk finding out? You can potentially drop from Google search results, Google maps, and the local results. Since Google sites have 64.5% of the search market (comScore, March 2015), it’s going to cost you if it happen.

Get The Most From Your Google My Business Listing

According to Jade Wang:

“It’s a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It’s also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate.”

While this is great advice, I don’t believe it’s enough to simply login in once in a while to keep your listing. Since you are there, why not get the most out of it? Every business should do an audit of their Google My Business listing at least every three months, sooner if there are any changes to your information. It takes just 5-10 minutes, and will give you the advantage over competitors that aren’t paying attention.

  1. Log in to your Google My Business listing every month and verify your information. Make sure it’s accurate and matches your website information exactly (you should also have your address on your website).
  2. Regularly improve on the information. Is your description complete an accurate? Is there another business category you can add? What about pictures? Do you have more you can add to your listing?

If you don’t have a Google My Business listing, have one that’s not verified, or aren’t sure, make make this your top priority. Go to https://www.google.com/business/ to find out. Need help? Contact us and we’ll take a look at your listing, make recommendations, or even optimize and manage it for you.

P.S. – Please share this article with other business owners.

Reviews get results, changes at Google+ & Facebook, & more

Friday, May 8th, 2015

The Week in Internet Marketing

This is the first of our new weekly feature covering this week’s top News, tips and tools to help you market your business online. If you find this useful, please share!

My Favorite of the Week

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI
Myles Anderson pulls together extremely useful data to show a good strategy for getting online reviews is critical. The “12 pieces of wisdom for managing your reputation” is a must read.

Social Media Marketing

Google Takes On Pinterest With Google+ Collections
Will Google succeed in taking users from Pinterest? Hard, but possible. If you use Google+, this could broaden your reach.

Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed
It may not be enough to get “Liked” soon. Now truly great content may be the only way to get noticed.

How to Improve Your Facebook’s Organic Reach
Facebook is crowded. How do you stand out without throwing money at Facebook? Neel Patel has a nice infographic for you.

10 Types of Visual Social Media Posts That Get Shared Like Crazy
Super-useful advice for getting your social media posts noticed.

Content Marketing & Blogging

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
Want to know where the pro’s are spending their time and money? This article will show you where, backed by solid data on what’s working in internet marketing. A must read.

 Why You Need A Persona-Based Content Marketing Strategy
Buyer Personas are shockingly easy to put together and make all the difference in your online marketing. Here’s a quick read on the finer points.

Local Search & SEO

Google Adds Link To Place Food Delivery Orders, Make Doctor Appointments & More
Will this further shift how we order food, make appointments or reserve a table? We’ll see. Look for the change soon.

It’s Official: Google Says More Searches Now On Mobile Than On Desktop
We knew it was coming, but Google now confirms it. Also some good info on devices.

How Many Links Should You Build to Your Website?
Quality links to are like gold to any website. Here are some solid suggestions to boost yours.

Paid Marketing

How to Use Advanced Facebook Ad Targeting
Advertising on Facebook can reward you handsomely if you take the time to do a little research.

Infographic of the Week
What People Like to Share More on Social Media [INFOGRAPHIC] from Social Media Today

 

Have a great weekend!

 Joey

P.S. Do you know someone that needs help with their Internet Marketing? Share this post. Better yet…have them contact us for some personal help.