This week we are focusing on how to select which social media sites are right for your business. With the surplus of social media sites it’s best to pick the sites that will work for the benefit of your business. For some businesses that may mean utilizing the top five social social media sites which include Facebook, Twitter, Google+, LinkedIn, and Pinterest. For other companies only two or three sites will be all you need to get started. With that in mind, how do you choose which sites are the perfect match for your company? In order to do that I will give you a brief description of each site and how businesses use the site to generate more leads.
It’s no surprise that the top social media site is Facebook. You may have already signed up for a personal account and company page, but do you really know the purpose of Facebook for your business? Facebook is often used for connecting with those you already know. However, that doesn’t limit you to expanding your reach to new followers. Facebook can help you stay “top of mind” with your current customers by sharing status updates, blogs and press releases, and photos that will catch the attention of your followers on the Facebook “news feed.” It’s best for businesses to have a branded page that provides interaction and connection between your company and your targeted Facebook user. Those lines of communication you are sending to your followers will not only give your business more exposure, but will give them a name to remember the next time they are in need of your service or product. With Facebook at the top of the social media charts, we recommend that all businesses connect through this site.
Twitter is a great site to get your information out there and connect with those you don’t already know. This social media site’s purpose is to let people know what’s new with your business or to share a resource you endorse. Twitter is meant to be easy to update. With it’s on the go attitude, Twitter is a social media site that will allow for any company to quickly send a “Tweet” and be on their way. If you want to get your message across without spending a lot of time online and want to target new people, than we believe Twitter is the right social media site for you.
Google+ has been around for a while, but just recently we have started to see how powerful this social media site has become. With a similar mindset as Facebook and Twitter, Google+ has the same purpose of getting content out there, getting your name noticed, and connecting with people. What Google+ does is take it a step further by being able to connect with both the people you know and want to know by allowing for you to zero in on those people through circles. They makes it a little easier to connect to the right people for you with this feature by allowing for you categorize who you follow to make the content specifically tailored to each set of circles.
The other major difference is that Google+ is created to provide your company search engine optimization (SEO). Keep in mind, Google owns Google+. Now when searching for businesses on Google, you will not only see their website, but it will also show their Google+ page and how many +1’s they have. These are just some of the features you’ll get when starting out on Google+. We recommend Google+ as a must have social media site.
LinkedIn is known for being the most professionally oriented social media site because it offers the aspect of having a personal profile that lists all your business accomplishments and skills. Each employee profile page can then connect to your business page, giving your followers an inside look of each employees’ skills and background. This social media site is a great way to get connected to other business professionals and network with them.
Pinterest is a growing social media site that takes a step back with the words you use to get the point across, but rather focuses on promoting photos for each piece of information shared. The reason businesses choose to have a Pinterest page is to either showcase their products, or link their photo back to their website with an intriguing blog or new service offered. If your company has a lot of visuals to show, Pinterest would be the social media site for you. Even if you have a company that does not have a lot of visuals, there are ways to get creative. For example, if you’re an insurance company, post some photos of what your company insures you against. If you’re a an ecommerce site then you should be using Pinterest no questions asked. They make it easy for you to list your products that other pinners may add to their “wish list” board.
As you can see, each social media site has it’s own value to growing your business and producing leads/customers. If you want to get connected with social media, we can help by showing you how to get started and map out a marketing plan for you, or work with you to manage your social media sites to save you time. You worry about the leads, and we will worry about making your business known. To learn more about our social media packages, contact us at 520.664.2324.