Ring in the New Year by Building Followers

When venturing into the social media world, there is always the added challenge of wondering how to build more followers. Building your audience is an essential step to reaching more people and gaining more business.Without your followers you are not going to get a large return on investment through using social media. It will have the same impact as you would if you were to tell all your great ideas to an empty room. So, how do you fill up that room with the right people? We are going to let you in on a few secrets that can bring more followers, page likes, and +1’s to your page.

Follow, Like, and +1 Others

When using social media, you get what you give. Meaning, if you want other people to like or +1 your page, then find others who you want to connect with. Many times people will follow you if you follow their page in return. In that same regard, people who follow other businesses may find your business and want to connect with you because they trust that company. If you follow an industry leader and engage with them, you will open the doors of opportunity to bring in new followers and new business. The same will be true if you connect to other business professionals in your community that you can send and receive referrals to one another. Whoever you choose to follow, the key is find people who you believe will bring value to your business, whether it be a new lead, a business connection or someone who will enhance your social media presence.

Join Groups, Communities, and Lists

Get your name out there by joining different groups that will either be made up of your target audience, in the same industry as you, or offer networking opportunities. Think in terms of how these groups can generate leads. If there isn’t a group that will fit what you’re looking for, then create your own and invite current customers, business connections, and industry leaders. Each social media site has a different name for these groups, but they all offer the same significance to you in getting connected and broadening the scope in which your content can be shared.

Advertise Which Social Media Sites That You’re On

Tell people that you have a Facebook, Google+, Twitter, LinkedIn, or Pinterest account. It’s as simple as that. There are many ways for someone to say “Like us on Facebook” so don’t be afraid to use different tactics. We find the best way to advertise that you have a specific social media account is to make it known on your website with social media buttons that they can click on and open to your profile page. What could be easier than that?

Another highly successful approach is by adding those icons to all of your marketing materials. The Twitter bird is universally recognized and when adding it to your business cards, commercials, brochures, or billboards, you are requesting people to follow you. Why not utilize the blank space on your marketing to advertise another way for your future customers to connect to your business?

With these three secrets to building more followers, you will be able to ring in the new year with more followers than before and expand your business leads.  If you need help building more followers, contact the team at Go Web Solutions to manage your social media sites and you will  see an increase in your ROI in no time.

This post was written by Alexis Humphrey on December 31, 2013

Alexis specializes in social media marketing. With her creative touch, she will constantly be adding new content to keep you interested. She can be reached at alexis@gowebsolutions.com.

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