The “pot of gold” or useful tip you give your followers should be something they can rely on you to give them on a continual basis. When planning out your social media schedule, come up with a plan that offers the same type of tool that your followers can expect to see on the same day of the week or month. Keeping a consistent schedule will help bring your followers back to your profile waiting in anticipation for that next blog.
For example, set up your social media schedule to look similar to this layout (or one of your choosing):
- Mondays: Weekly Tip
- Tuesdays: Weekly Blog
- Wednesdays: Question of the Week
- Thursdays: Share a Resource
- Fridays: Fun Fact Day
By offering your followers tools that will either help them, make them more knowledgeable of your company, or just give them interesting or fun information, you are providing them with a way to connect with your company. You are also giving them a reason to want to come back and tell other’s about your company. By being dependable, you are preparing your followers to expect that “pot of gold” you offer. Use this opportunity to reel new customers in.
Want to see a sample marketing plan on how you can spend your time wisely on social media daily? Sign up to be one of the first to receive our Social Media Quickies Marketing Guides or contact us to work with you on an individual marketing plan for your business.