Pinterest for Business Users: What You Really Need to Know

Pinterest is a community that focuses on sharing all things visual—this takes out the personal status updates from your user experience that you may deal with on other social media platforms.  The images and videos that are shared are meant to create an emotional response from the viewers, focusing mostly on positive feelings.  Craft projects, recipes, and fashion are all popular subjects, as they offer potential hyper-sharable content to users.  Pinterest is one more profitable social media platform that could work well with your existing social media marketing strategy.

Business now has its own niche! New on Pinterest are business accounts.  Now you can verify your website, as well as integrate Pinterest into your website to build followers.

A few reasons why Pinterest is good for business…

—There are 11.7 MILLION users on Pinterest.  That’s a lot of people looking at your content.
—80% of Pinterest is re-pins so not only are people looking at your content, they are sharing it.
—27% of Pinterest users have purchased a product as a result of seeing it on somebody else’s pin board.
—59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purchased an item they saw on their news feed or a friend’s wall
—79% of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behavior
—Pinterest users spend more money than Twitter and Facebook users…combined.

Now that you know how profitable and easy it can be to use Pinterest for your business, let’s see if it’s a good fit for your social media marketing strategy.

Is Pinterest a investment of your time?  Great.  Now you’ll need to get started. The first step is to take the plunge by signing up (buisness.pinterest.com).  Fill in your business information, and if applicable, verify your website.  This sounds scary, but is really easy.  You may need to ask you website hoster or designer to do this step for you.  The instructions are here (https://support.pinterest.com/entries/22217383).  Right now Pinterest can only verify top-level domains.  If your ‘website’ is actually a blog, hosted by say, Blogger, you may not be able to verify it.  To see if you can work with loopholes, go here (https://support.pinterest.com/entries/22250923)

Now that you’re set up as a business, it’s time to learn about the different features of Pinterest and how to use them.

The three major terms you need to know are:

  • —Pins
  • —Boards
  • —Re-Pins

Keeping these terms in mind, take a minute to explore Pinterest on your own.  As you can see, it’s a pretty powerful site.  Now let’s break down what pins, boards, and re-pins are so you can get started.

PINS:

Pins are the images or videos that you ‘post’ on Pinterest (and the act of posting a pin is called pinning).  There are three ways to make a pin, but only one that’s truly easy to use.

The Pin It button.

This is a button that you place on your browser bar to pin content you like.  This means you don’t have to actually be on the Pinterest website to use it.  Pinterest gives you [easy] instructions on how to install it, and then use it.  To find it go to the drop down menu under About (right next to your account picture) and select Pin It Button.  Pinterest has it from there.

Follow Me On Pinterest:

This is a button you put on your website for social integration.  Place it with your other social media account links, like Twitter and Facebook.  This way people can follow you directly from your website.  There is another similar tool to use to pin content straight from your website to their own boards.  The information for these buttons and how to install them is with the Pin It button from above.

Boards: 

Boards are where you keep your pins, and you can have multiple boards for different categories or themes.  Don’t have too many though or it’ll be hard keep up with.

NEW Secret Boards!  These boards are used just like any other board, but with a twist.  These are just what they sound like–secret.  The only people that can see them are the people you invite to see them.  You create them the same as you do regular boards.  Try using them for in-house sharing, or as a way to strategize privately.

How-To:  To add a board all you have to do is look on the upper right side of any Pinterest page.  There will be an Add+ button.  From there you can add a pin, upload a pin, or add a new board.  You can edit your boards at any time by going to your account image at the top right and clicking on boards.  From there click the edit button to categorize your board and give it a description.

Now that you know how to make a pin and where to put it, of course you’re going to wonder:  What should I pin?  Pinterest is a creative place full of creative people.  So you should pin creative things, right?  Here are some good ideas to help get you started just in case you’re stuck.  As a reminder, always credit your sources.  It’s only nice.

  • —Your products-hello.  You can even add a price in the description.
  • —Your portfolio-show Pinterest what you can do, but make sure the images are quality ones.
  • —Your office-a way to add a personal touch and make you relatable (very important).
  • —What other pinners are pinning- while that’s a mouthful, it is good advice.  Pinterest users are all about community and sharing and they don’t respond well to self-promoters only.  Re-pining (sharing), liking, and commenting on other pins from other users will show you’re there in good faith.  Another way to do that is to pin…
  • —Things related to your business- Occasionally pin things that are only related to your business.  Again, Pinterest is all about the stimulating image/video.  Be fun with your pins and don’t be afraid to think outside the box.  This is the perfect place for such a thing.

Some ideas are:

  • —Quotes
  • —Technology
  • —Inspirational Ideas/Designs/Crafts
  • —Contests/Sweepstakes
  • —Places to travel
  • —Food
  • —Local News/Activities

Since Re-Pining is a good way to be involved on Pinterest, here’s a quick how-to.

First, scroll your mouse over an image, or click on the image to zoom.  You’ll see several different buttons you can click.  Right now focus on the Re-Pin button.  It will be in the top left hand corner of the image.  Click on it.

From there it will give you a chance to write your own description of the image, and which board to pin it in.  Yes, it really is THAT simple.

Pinterest Marketing Checklist for Business

Here’s a great marketing checklist that we made just for you!  Use it to build your Pinterest presence and generate more leads!  (You can print this infographic here.)
1. Pin Quality Images. Especially if you are pinning something from your own site.
2. Spread it out. It’s all about quality, not quantity. Interesting pins lead to Repins, Likes, and Follows.
3. Use Hashtags. Add # and then your keyword in the description. (This helps people find it!) Ex: #WebDesign
4. Keep it Connected. Connect your Pinterest account to your Facebook, Twitter, and website to be easy to find.
5. Be a Team Player. Don’t pin to sell, pin to engage. Pinterest is community oriented.
6. Keep it Simple. Use good and simple keywords in a pin description; as well as your profile description.
7. Add the Pin. Add the “Pin It” button to your own website to make your site easily shareable. (You can find the button here.)
8. Trend it Up. Keep up to date with pinning trends. Use them to make your profile pop.

Resources:  You can never have enough of these!

-The 10 Commandments of Using Pinterest for Business: http://www.entrepreneur.com/blog/223759
-Marketing Guide for Pinterest: http://mashable.com/2012/02/28/the-marketers-guide-to-pinterest-infographic/
-Pinterest Best Practices: http://visually.visually.netdna-cdn.com/ThePinterestPinfographic_4fabf071b83b0.jpg
-Pinterest Marketing Strategies: http://www.populatedigital.com/wp-content/uploads/2012/05/Pinterest-Marketing.png
-Pinterest for Business: http://www.siliconrepublic.com/new-media/item/28780-guide-to-using-pinterest-fo
-10 Infographics about Pinterest: http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx
– 10 Ways to use Pinterest for Businesses – http://billcrosby.com/socialmedia/top-10-ways-to-use-pinterest-for-business/
-Everything You Need to Know about Pinterest: http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
-Pinterest Retail Traffic versus Facebook, Twitter: http://www.business2community.com/infographics/facebook-twitter-pinterest-drive-retail-traffic-infographic-0286814
-Is Your Business Fit for Pinterest?: http://blog.intuit.com/wp-content/blogs.dir/1/uploads/12.03.13_pinterest-flowchart_FINALcopy.png
-For Pin it button to own website: http://pinterest.com/about/goodies/

-For sign up: https://pinterest.com/join/signup/

This post was written by Bethany on October 22, 2012

Bethany is an Intern studying under the seasoned professionals at Go Web Solutions to become a social media genius. Her favorite activities include reading constantly (actual books, too), social media, and art history.

One Response to “Pinterest for Business Users: What You Really Need to Know”

  1. Very nice, complete description of Pinterest for business. And I like that you added resources at the bottom.

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