As a small business owner, you know that blogging provides great payoffs; it makes a big impact on your internet marketing and search engine optimization, it positions you as a subject matter expert, and it costs next to nothing. The question is, how do you blog and still have time for all that other “more important” stuff, like run your business?
First, start to shift your thinking that doing a blog is a big deal because, quite simply, it’s not. A blog can be as little as 100 to 300 words and you don’t need to be a professional writer to pull it off. It’s just a casual, informative way to keep up with your customers, vendors, fans and others in your industry. As long as the content is relevant, you’ll get a great return on your investment of time and effort. According to HubSpot’s 100 Awesome Marketing Stats Charts & Graphics:
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Blog readers keep growing and blog articles influence purchases;
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Most people read blogs more than once a day;
- Companies that blog have 55% more website visitors;
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Companies see 67%-88% more leads per month when writing a blog.
Do you want your blog to really get noticed? Add a graphic, a video, an infographic, or a downloadable tool like our Social Media in 15 Minutes a Day handout to really add some zing. Keywords are also important for search engine optimization so you rise to the top of the heap in Google.
The bottom line is that you have no more excuses because we’re giving you 100 great ideas of things to blog about.
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It’s a challenge you may be a little too familiar with—a lot of social media and not a whole lot of time. As a small business, using and being a part of social media with your clients is really important and here’s why–nearly 67% of people online use a social site regardless of age. Conversations on social media influence purchases and help companies to get found online, too. What’s more, social media greatly influences sales, getting found online and lead generation.* Remember, as social media expert Paul Chaney says, content is king, conversation is queen, and conversion is the prince! Now that you know a bit more about why social media is important, here’s how to master it in just 15 minutes a day…
It’s a question we get all the time: “How do I get better search engine rankings for my website?” The answer isn’t complicated; in fact it’s pretty easy. Build a site that people like.
We are growing and have an immediate need for a fun, smart, and very motivated full-time Marketing Assistant. The perfect person will have an infectious personality and a passion for helping small businesses solve their marketing challenges using the Internet.
Registering a proper domain name is essential for your business. First, it might be helpful to think of your domain name as a phone number. When someone types in your domain address, it is in essence dialing up your website. While having an easy to remember domain name is crucial, it is not the only factor to consider.
I have this graphic I draw for people when I talk about integrated internet marketing. It includes all the tools we pull together to drive traffic and leads to a website – SEO, Social Media, Email Marketing – you know, the usual stuff. And then I put down offline marketing, and oddly enough, this is where I get a puzzled look.
Go Web Solutions is growing and has an immediate need for a Web Designer. Do you have 2 or more years experience delivering outstanding quality website solutions to small and medium sized companies? If so, we want to hear from you.
Everyone tells us we need Social Media to market ourselves and our businesses, but rarely do we get what we really need: help with strategies, implementation, tools for measuring, etc. Facebook especially seems to leave people wondering “just how do I harness this awesome, free tool to get more business?”
