This week’s top News, tips and tools to help you market your business online.

What’s Inside

Google local rankings shift, Why people leave your site, & Smartphone use is up

Apologies for missing last weeks edition. It turns out the Internet in Rocky Point isn’t as reliable as I hoped – all of 11K – not even as fast as the first dialup! Here’s this week’s top articles, nice and fresh.

Top Story Of The Week

There has definitely been some local ranking changes this week. Yours may be affected.
Google Local Search Results Shifting After Google Maps Bomb Fix?

Social Media Marketing

Here’s a good look at how shareable content helps your rankings.
Has Google Turned up Social Signals as a Ranking Factor?

I predict Yelp will lose relevance as more competition pops up. Here’s a good example.
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search

Content Marketing & Blogging

Probably the most useful article I’ve seen all week. Autoplay videos? Still? Ack!
16 Reasons Why People Leave Your Website

Need ideas on what to write about? Help is here!
How to Produce Great Content (Even if You’re a Terrible Writer)

This is a super-fast read if you are content-challenged this week.
12 Awesome Content Marketing Ideas That Aren’t Blog Posts

Local Search & SEO

With 64% of Americans using Smartphones (and growing), this will only get higher.
Google Says “Near Me” Searches Have Doubled This Year

Somewhat higher level but the video is fun, Rand is one of the best, and the topic is very relevant to small businesses.
Is Brand a Google Ranking Factor? – Whiteboard Friday

Paid Marketing

The better you target, the better your results. Even better…it will save you money 🙂
6 Unique Ways to Target Your Facebook Ads

Stat of the Week

10% of American smartphone owners do not have any other form of high-speed internet access at home beyond their phone’s data plan

 

 

 

Have a great weekend!
Joey @ Go Web Solutions