Google has confirmed that your Google My Business is at risk of being “unverified” if you don’t log into your account on a regular basis. It’s a move that is meant to improve the quality of local search engine results, and it can mean getting exiled from Google if you aren’t paying attention.
The full article at Search Engine Land has a great quote from Google’s Jade Wang who posted the following in the Google My Business Help Forum:
“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.”
The impact of getting unverified
The short answer is you could get wiped off the map…or off Google Maps that is, and more. Google My Business is the central data that Google maintains for your business, so in the internet marketing world, it’s the main artery of your company online. Restrict or cut off your main artery and well, you get the idea.
Google My Business Help says this about getting verified:
“Verification lets others know that your local Google+ page is actually managed by your business. When you verify your local business, your business information will be eligible to appear across Google, including Search, Maps, and mobile.”
So what happens if you get unverfied? Do you want to risk finding out? You can potentially drop from Google search results, Google maps, and the local results. Since Google sites have 64.5% of the search market (comScore, March 2015), it’s going to cost you if it happen.
Get The Most From Your Google My Business Listing
According to Jade Wang:
“It’s a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It’s also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate.”
While this is great advice, I don’t believe it’s enough to simply login in once in a while to keep your listing. Since you are there, why not get the most out of it? Every business should do an audit of their Google My Business listing at least every three months, sooner if there are any changes to your information. It takes just 5-10 minutes, and will give you the advantage over competitors that aren’t paying attention.
- Log in to your Google My Business listing every month and verify your information. Make sure it’s accurate and matches your website information exactly (you should also have your address on your website).
- Regularly improve on the information. Is your description complete an accurate? Is there another business category you can add? What about pictures? Do you have more you can add to your listing?
If you don’t have a Google My Business listing, have one that’s not verified, or aren’t sure, make make this your top priority. Go to https://www.google.com/business/ to find out. Need help? Contact us and we’ll take a look at your listing, make recommendations, or even optimize and manage it for you.
P.S. – Please share this article with other business owners.