Due to the number of holiday sales and events, the number of emails in one’s inbox increases. This time of year makes it easy for your email marketing newsletters to get lost in the sea of holiday shopping guides. There is no set way for making sure your email is the one they have time to read. However, besides an attention grabbing header, there is still a way to get more open and click through links in your marketing email. Email less often to save your possible one shot at getting open for an email that is impactful, meaningful, helpful, and noteworthy. Avoid emailing fluff to your readers because they may not open the next time around if they do not see the value in the email.