Everybody can agree that you need to be actively using social media if you are a local or small business in order to stay in front of your customers. Facebook has over 955 million active users and is one of the world’s most popular and trusted websites out there. Google may be number one in traffic, but people spend more time and view more pages on Facebook than Google, according to ComScore data; yet, knowing all of these facts, so many small business owners just can’t seem to figure out how to use social media to promote their brand or to get their employees engaged enough to use it.
How do you use social media for your business today? Check out , “The 3 Stages of Social Media” to see at what level your business integrates social media in your marketing efforts. Fortunately, this is not another article about how to use social media to grow your business. Instead, I’m going to discuss how to make your website social friendly so that your customers can use social media for you to rave about your business.
The Internet is about connecting and sharing information. Some of the most popular websites on the internet are social utility sites like Facebook (#2 on Alexa.com, Google being #1), Twitter, Linkedin, Tumblr, etc. There are hundreds of social utility sites and your customers use them everyday to connect, share, and yes, even to buy. A quality website or blog that is sharable across the different social media platforms can greatly increase your website traffic as well as customer engagement, loyalty, and positive reviews.
How To Increase Website Traffic?
Having a quality content rich website with social share buttons throughout your website pages and blog posts can significantly boost target traffic to your website. Social share buttons help your visitors easily share your content, with a click of a mouse, across their social media platforms. The most important buttons to add are “Tweet This Link,” “Facebook ‘Like’ Button,” “Facebook Share Link,” “LinkedIn Share Button,” “+1 Button,” and “Google+ Share Link”.
How To Add Share Buttons To Your Website?
Adding share buttons to your site is easy and it’s free. If you have a WordPress site;
1. Log into the admin area.
2. Go to plugins.
3. Click on “add new plugin”.
4. Search for “share buttons”. Select the one that best fits your website. A few popular social share plugins for WordPress include ShareThis, Slick Social and Get Social. Click here to see The Top 10 Best WordPress Sharing Plugins.
5. Click install and then activate.
6. Go into the plugin settings to configure your buttons then click save.
That’s all there is to it.
If you can update your website or have access the HTML code, you can generate a custom share button code at addthis.com then copy and paste the code on to your webpages and posts. If you don’t feel comfortable doing this on your own, contact us and we will be happy to help.
Now your website is social media friendly and ready to bring you more traffic.