When connecting to Facebook, some business owners may find it difficult deciphering whether to use a personal profile versus a business page. For the sake of your business, always create a business page and forgo using your personal profile to promote your business. Here are the top reasons why a business page is more beneficial and professional.
1. Your business will be easier to find because your business name will be more recognizable than your personal name. People will be more likely to look for a business when searching for them online than the person behind the business. They want to validate the company that it exists and one way to do that is to look at it’s Facebook page.
2. You can show your brand on your business page. A business page can be branded with your logo and a Timeline Photo that represents your brand. This plays back into making your company more recognizable. Also, people prefer to see a logo than a photo of the CEO on the page. They trust that logo.
3. Don’t mix business with pleasure; be professional! If you’re using your personal profile page as your business page, you will have times when your comments or status posts will be too personal for the image you’re trying to portray. Nobody wants to see the photo your mom tagged you in on “Throwback Thursday” of you in your diapers. They want to hear about your business.
4. It’s easier for people to connect with you by Liking your page. With a business page, all a person has to do is “Like” your page for your status updates to appear on their News Feed. With a personal page, they have to add you as a friend and wait for you to add them back. Not only is it an extra step for you, but it’s one that people might not take because being friends means that you can also see their profile. They want to be able to follow your company without having to share all their information in return.
5. A business page allows for multiple users (employees) to be connected to your business page. If you have a Social Media Manager or have hired a company to run your social media marketing, then you want to be able to give them access to the page without giving them access to your personal page. Plus, you can both stay connected as well as any other employees who may write a post. This gives more visibility to your Facebook page.
6. Gives people the opportunity to “check-in” at your establishment. If someone “checks-in” at your place of business, it provides more eposure of your business name on someone else’s profile.
If you want to learn how to setup a Facebook business page or any of the other top 5 social media sites, then sign up to be one of the first to receive the Social Media Quickies Guides for Business at www.socialmediaquickies.com.