Your brand is what your company will be recognized for. It’s the colors and your logo that represents your company. Your brand tells the story of who you are. When selecting a brand, choose wisely because you’re going to want to be known for a positive image that also accurately depicts your goods and services. There is nothing worse than a misrepresented or misunderstood brand. If you have your brand in place, the next question you want to ask yourself are you showcasing your brand through every means available?
Social media is the perfect place for you to display your brand proud for everyone to see. Each social media site is different in where you place your brand. However, the majority of sites will have a location for your logo and a banner cover. Your cover photo is where you get to have fun with your brand. Even though you want to maintain the same look, colors, and feel to your brand; you can still try a new approach with your banner cover.
For your cover photo, consider using a graphic that incorporates your colors, your slogan or motto, and a photo that represents your products/services. Another idea, is to do something similar to what we have done on our cover photo. If possible, show an example of your portfolio through your photo to clearly show them a collection of your work. If you have recently done an ad or have a business card/brochure that enhances your brand, then create a cover photo that reflects your marketing efforts. The great thing about your cover photo is that periodically you can change it as long as it stays true to your brand as a company.
If you want to learn more about branding or ways to improve your social media, then sign up at www.socialmediaquickies.com to be one of the first to be notified on the release of our Social Media Quickies. The complete guides include setting up the top social media sites to learning tips to market through social media like a pro. We also will be offering our bonus guides for a Sample Marketing Plan and Content Guide for your Social Media Marketing.