As smart business owners we are good at finding ways to market ourselves, especially around the holidays. Wallets open up, spirits are high, and cash registers are a-ringing.
Black Friday is the easy one to call out, the biggest shopping day of the year that breaks records and often makes the entire years margin for some businesses.
Recently we got Small Business Saturday, a “shop small” initiative put together by American Express to promote local community businesses. But did you ever think of using Cyber Monday to drive even more sales? If you have a website, why not use it as yet another tool to bring in some new business? Or offer an exclusive promotion to your clients.
What I like about a cyber Monday promotion is it works for any company, whether your focus is business to business or business to consumer. You don’t have to leave this day to the big online retailers…why not show them small businesses are just as important?
Here are some simple things you can do to work Cyber Monday into your holiday marketing plans.
1. Offer an “online only” deal as part of Cyber Monday. Make it prominent on your website, make it simple, and most important, make it unique and trackable. It can be a free item, a discount, or other offer.
- If you are a restaurant, you can offer bulk discounts on gift-cards, like “Spend $50 on gift-cards and receive a free dinner for yourself”
- Online stores can offer Cyber Monday deals and promote “beating the holiday crowd” by shopping online
- Offer a promotion that begins Cyber Monday, like 10% off services or goods (the Tucson Symphony Orchestra is hosting a Cyber Monday Blitz and is offering 50% off tickets that day)
If it’s an enticing enough offer, your customers are sure to respond.
This season, we are giving away a free year of hosting and guaranteed completion by the New Year for all new websites signing by December 15, click here to check it out. We want small businesses to start the New Year right and our phones have been ringing since.
2. Promote the heck out of your offer using your email marketing list and social media websites like Facebook, Twitter, Pinterest, Google+, etc. This obviously works best if you have a following already. Send or post it Sunday after Small Business Saturday, or early on Cyber Monday.
3. Offer killer service so that your new holiday clients become long-term, and as you well know, recommendations are like gold to small businesses.
As small businesses owners, we can use all the help we can get. With a little creativity, a simple Cyber Monday promotion can give you a little extra boost to your sales this holiday season!
Have some ideas of your own? Please leave a comment below..we’d love to hear it!