Deciding whether or not you need to hire a web designer to create your website can be daunting. You may think it’s a “waste of money” since there are millions of resources out there for cheap, or even free, built-it-yourself website templates. However, hiring a web designer is one of the best things you can do to ensure your business’s success.
1. Gives your business credibility
Using a template for your website makes your business look generic, non credible or even unprofessional. Chances are other companies are using that exact same template (don’t think your customers won’t notice). This makes your business seem more like a hobby than a professional business. Having a custom web design based on your unique business image will help solidify your credibility with your customers.
2. Presents your business’s true image
Capturing and portraying your business’s image on your website is just as important as it is with your business collateral. You want to speak in one visual voice from your business cards, letterheads, brochures, etc., so why would your website be any different? Presenting your business’s true image and values with a custom web design will help increase sales and build your audience. Take the Coca-Cola Company for example, they present their company with one unified voice throughout all their advertising platforms, making it easy for the public to recognize and trust the company’s credibility.
3. Ensures your website is search engine ready
By hiring a qualified web designer, you know that your website will be search engine optimized. Building your website with valid HTML and CSS code is critical to the success of your website in search engine rankings. We all know “Content is king”. Having a custom designed website with useful information that is current, relevant and unique is what search engines love. Templates just cannot deliver that. To learn more about how to make a big impact on your internet presence, read our How to Get Found Online blog.
4. Creates a website that is cross-browser compatible
Not everyone uses the most up to date browser to “surf the net”, or even the same browser for that matter. Making sure your website works on not only Internet Explorer, but Mozilla Firefox, Google Chrome and Safari will ensure that your visitors see your website the way it is supposed to look.
5. Creates a website that is tailored for your audience
Having a website that reflects your audience is a crucial element in converting visitors into customers. (In fact, we even have a blog on it! Take a look: Twelve ways to Convert website visitors to customers.) Templates are generic and do not take into consideration who the audience is that will be using the site or how they will be using it. A website should be customized to fit the needs of your visitors so that the information they are looking for is easy to find. Using the appropriate layout, navigation, features, text-size, and so-on all contribute to the success of your website and ultimately the success of your business; options not necessarily customizable if using a template.
So what kind of image do you want to show your potential customers, and how effective do you want your website to be? If you need some help figuring it all out, we’re here to help. Drop us a line and we’ll walk you through it.
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