You hear it said time and time again that quality content is important for your website, your social media sites, and your blog. Content is great for many reasons. I want to zero in on why it matters for search engine optimization (SEO). In a nutshell, search engine optimization can be defined as the process it takes to get your website higher search engine rankings in order to give your website more visibility. There are three practices to put into play that will bring you one step closer to optimizing your website through your content.
Select Appropriate Keywords
First take the time to focus in on who you want to target. What type of person are you looking to attract to your website? Define what your perfect customer looks like. Then, do some research to find out the key words or phrases they are using to to find your competitors. If those keywords describe what your company does and it’s what you want to be known for, then you have found your ideal keywords. Don’t limit yourself to just one set of keywords as there could be multiple words that work for you. As soon as you have selected your keywords, you want to apply them to your website by having your keywords throughout your website content and blogs.
Keep it Fresh
Having the appropriate content on your website isn’t enough anymore. Search engines look for websites that are dynamic.They want to direct people to an up to date website that provides fresh content on a consistent basis. There is no reason to continually rewrite your entire website when you can easily provide fresh content that is SEO friendly on a daily, weekly, or monthly basis through your blog. That’s right your blog has multiple ways to drive new traffic to your website. A blog is the perfect location to use those keywords and to keep fresh content on your website. As important as images are to marketing and even to your content, for this purpose make sure that you also add substantial content through your words turning your blog into an SEO marketing machine. If you’re not the best writer and better convey your message through speaking, then you’re in luck. Your keywords can also be placed on a video blog that can help you improve your search rankings. If you prefer videos, think of how many of your followers feel the same way.
Engage through Content
Now that you found the perfect mix of keywords and you have kept it up to date on your website, you need to have a process of keeping those customers you attracted in through SEO. When people view that blog, what does it make them think about? You want to have engaging content that will keep them there long enough to read all the way through your blog, and once they are finished it should direct them to the meat of your website where you will be able to make a sale.
These tips combined make up just a very small portion of SEO with a big impact on those customers who visit your site. If you would like a complete SEO package, contact us at 520.664.2324 for more information.