Tips & Resources Category

How to Get Found Online

Friday, August 24th, 2012

How can I get my business found online?
By making a website that markets itself.

 Ok, let’s face it, everyone is online.  So how can you make that work to your advantage? Having a website that markets itself is the key to getting found online.  If you have a website, take a look at it.  Is it a reflection of your business?  Is it shareable?  Is your domain name short and memorable? Is your contact information prominently visible?  These are all key factors in optimizing your internet presence, and if you don’t have a website, you need one.

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Could Your Website Design be Hurting Your Business?

Monday, August 13th, 2012

When I first started designing websites, a site called Geocities was very popular. I was young and poor and you could sign up for a free personal website which was awesome. I spent countless hours late at night coding away and trying to find new and cool items to put on my website. This included blinking text and animated GIFs. If I were to put this into my portfolio today, I would be laughed out of the web designer community,  banned from ever doing another website again and possibly might even have a hit out on me by the web design mafia*.  This was also during the time cell phones were the size of your head and AOL charged by the hour to use the internet. The internet has evolved greatly since then and so have websites.

*The web design mafia does not really exist. But it should.

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A big shift is coming in Local Search, thanks to Apple

Monday, June 18th, 2012

There is no shortage of those that want to challenge Google, but how many really have the resources? Apple does, and after Google took a bite out of Apple by launching the Android platform, Apple is getting ready to bite back in a way that will affect how you get found on mobile phones.

Is Your Website Future Proof?

Friday, June 8th, 2012

The Internet has changed a lot since the days of fighting for your turn to use the phone line and the infamous “You’ve got mail” login greeting. But thanks to high speed wireless Internet and Wi-Fi technology we now use the internet more than ever before and on more devices than ever imaginable.

According to AllThingsD.com, over 20% of US web traffic now comes from tablets and mobile devices – this means 1 out of every 5 people visiting your website aren’t even using a computer. With this number growing every year, it’s time to ask yourself if your website is ready for the future. (more…)

The 3 Stages of Social Media

Friday, May 25th, 2012

Social media is about engaging customers where they’re at. You can’t afford to ignore it any longer, especially as a small business. In our experience, we see three levels of using social media and three direct results due to those levels of engagement. To be truly successful, social media has to be a genuine part of what you do, but not everything you do. It’s just one marketing tool to reach everyone out there (be careful to choose the social media sites that match your company and message). If social media is done well, it can bring in new customers and create some really cool customer relationships. Knowing the levels and being prepared for what level you want to be at is a great starting point.

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101+ Blogging Ideas to Make Blogging Easy

Monday, May 7th, 2012

As a small business owner, you know that blogging provides great payoffs; it makes a big impact on your internet marketing and search engine optimization, it positions you as a subject matter expert, and it costs next to nothing. The question is, how do you blog and still have time for all that other “more important” stuff, like run your business?

First, start to shift your thinking that doing a blog is a big deal because, quite simply, it’s not. A blog can be as little as 100 to 300 words and you don’t need to be a professional writer to pull it off. It’s just a casual, informative way to keep up with your customers, vendors, fans and others in your industry. As long as the content is relevant, you’ll get a great return on your investment of time and effort. According to HubSpot’s 100 Awesome Marketing Stats Charts & Graphics:

  • Blog readers keep growing and blog articles influence purchases;
  • Most people read blogs more than once a day;
  • Companies that blog have 55% more website visitors;
  • Companies see 67%-88% more leads per month when writing a blog.

Do you want your blog to really get noticed? Add a graphic, a video, an infographic, or a downloadable tool like our Social Media in 15 Minutes a Day handout to really add some zing. Keywords are also important for search engine optimization so you rise to the top of the heap in Google.

The bottom line is that you have no more excuses because we’re giving you 100 great ideas of things to blog about. (more…)

Social Media in 15 Minutes a Day

Monday, April 23rd, 2012

It’s a challenge you may be a little too familiar with—a lot of social media and not a whole lot of time. As a small business, using and being a part of social media with your clients is really important and here’s why–nearly 67% of people online use a social site regardless of age. Conversations on social media influence purchases and help companies to get found online, too. What’s more, social media greatly influences sales, getting found online and lead generation.* Remember, as social media expert Paul Chaney says, content is king, conversation is queen, and conversion is the prince! Now that you know a bit more about why social media is important, here’s how to master it in just 15 minutes a day…

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Great Rankings Start With A Relevant Website

Monday, March 26th, 2012

It’s a question we get all the time: “How do I get better search engine rankings for my website?” The answer isn’t complicated; in fact it’s pretty easy. Build a site that people like.

Yes, it really is that easy.
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Choosing a Domain Name – 3 Simple Rules

Wednesday, February 22nd, 2012

Registering a proper domain name is essential for your business. First, it might be helpful to think of your domain name as a phone number. When someone types in your domain address, it is in essence dialing up your website. While having an easy to remember domain name is crucial, it is not the only factor to consider.

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5 Easy Ways To Promote Your Website Offline

Monday, February 13th, 2012

I have this graphic I draw for people when I talk about integrated internet marketing. It includes all the tools we pull together to drive traffic and leads to a website – SEO, Social Media, Email Marketing – you know, the usual stuff. And then I put down offline marketing, and oddly enough, this is where I get a puzzled look.

What I have found is many people are surprised that I recommend offline marketing so strongly. Why? It’s simple, yet many companies don’t do it. With all the money spent on a domain name, website, web hosting, and maybe even ongoing paid internet marketing, this is one way to get the most from your website, get an edge on your competitors, and generate more business. You could use some more business, right? We all could!

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