Tips & Resources Category

The Ultimate Website Review Checklist – 2013 Edition

Wednesday, January 23rd, 2013

The Annual Website Review ChecklistHere it is, 2013. The haze of the holidays are behind us, end of year reports are almost done, and you may even have some of your planning done for the new year. In fact, it’s a great time to take a look at your website to make sure it’s running right, getting found, and most importantly, getting you new business. Our solution? The Website Review Checklist.

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What’s a Bounce Rate and How to Improve It

Monday, December 17th, 2012

Website Bounce RateYou may have heard a person use the term ‘bounce’ to say that they were leaving. A website bounce is very similar.  It is when a visitor views your website and immediately leaves without clicking on any pages. They usually get directed to your site through a search engine or a referral website. If you have Google Analytics added to your site, it makes it easy to see what your bounce rate is. While the average bounce rate depends on the industry and type of website, it normally ranges between 40-50%. Usually, anything over a 60% bounce rate is a bad thing. Keep in mind, this does not just mean people landing on your homepage, but on any page in your site.

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Putting Your Content Where It Matters

Monday, December 3rd, 2012

Let’s face it.  We are living in a fast-paced environment and really don’t have time to sit down and read every word on a webpage or blog; who does? We are all guilty of it–our eyes focus in on the important information, and as we trail down a long article or content-rich homepage our interest wanes. It’s inevitable. The web-reader looks for value front and center and if you don’t deliver, they’re gone.  But did you know that there is a distinct pattern web-readers follow, and that keeping this in mind will help you grab and keep their attention?  It works,  I promise, and using this information to improve your content online can even help turn your visitors into customers.

In 2006, Jakob Nielsen conducted a research study to pinpoint readers’ eye patterns on the web.  His studies concluded that participants followed an F pattern when reading content or search results on the web (see image below).  They focus on three major components of the text, search result, or product page, and utilizing this information on your website can be extremely beneficial.
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9 Easy Ways to Promote Your Blog

Monday, November 26th, 2012

There is a plethora of benefits to blogging for small businesses. For one, it’s a powerful tool for building a strong online presence. It is a great way to keep your customers informed about new developments, products and achievements. It’s also a great tool for establishing yourself as an expert in your field and building credibility in your community. A blog helps promote your brand and keep your customers well informed. (more…)

Cyber Monday Works for Local Businesses Too!

Wednesday, November 21st, 2012

Cyber Monday Works For Local Businesses TooAs smart business owners we are good at finding ways to market ourselves, especially around the holidays. Wallets open up, spirits are high, and cash registers are a-ringing.

Black Friday is the easy one to call out, the biggest shopping day of the year that breaks records and often makes the entire years margin for some businesses.

Recently we got Small Business Saturday, a “shop small” initiative put together by American Express to promote local community businesses. But did you ever think of using Cyber Monday to drive even more sales? If you have a website, why not use it as yet another tool to bring in some new business?  Or offer an exclusive promotion to your clients.
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How Online Reviews Help Your Bottom Line

Tuesday, November 20th, 2012

It’s getting hard to ignore; you do an online search for a Chinese food restaurant and with every listing for Chinese food there is a rating. When you go to book a hotel for a trip, you get to see reviews on the hotels. When you go online to purchase a computer, you can see comments from other buyers. Even a simple search for your hair stylist’s phone number turns up comments about the salon. From your computer, tablet, and especially now from your cell phone, those reviews are turning up all over.
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Pinterest for Business Users: What You Really Need to Know

Monday, October 22nd, 2012

Pinterest is a community that focuses on sharing all things visual—this takes out the personal status updates from your user experience that you may deal with on other social media platforms.  The images and videos that are shared are meant to create an emotional response from the viewers, focusing mostly on positive feelings.  Craft projects, recipes, and fashion are all popular subjects, as they offer potential hyper-sharable content to users.  Pinterest is one more profitable social media platform that could work well with your existing social media marketing strategy.

Business now has its own niche! New on Pinterest are business accounts.  Now you can verify your website, as well as integrate Pinterest into your website to build followers.

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12 ways to convert website visitors to customers

Wednesday, October 17th, 2012

As a web design and Internet marketing company, our clients consistently have one request: get me better rankings and more traffic. Though it’s something we love to do, it falls short of what I think the real goal should be, and the real reason you have a website in the first place: to get more business. Many people simply chase the traffic and don’t focus on what they do with website visitors once they come to their website, so today we’re going to give you some quick and easy ways to turn those visitors into actual customers.

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A Billion Reasons to use Facebook for Business

Friday, October 5th, 2012

I still get that funny look when I recommend social media marketing to small business owners. I’d say equal parts cute, alarmed and even a little funny – that little squirm and the slight look of pain when I tell them I think it’s a good idea to use social media. For some, you’d think I was recommending a root canal.

And now comes the giant slap in the forehead. Facebook announced yesterday it has over 1 Billion users.

Numbers just don’t lie. That’s 1 in 7 people in the world that now have that familiar blue page up on their computers, smartphones, and yes, even televisions. If you are in business and you still aren’t using Facebook, you may want to find some time to get in the game. It’s a simple idea – go where your customers are. Chances are, they have a Facebook account, and may be on other social sites too.

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Get More Website Traffic In 7 Minutes With Social Sharing

Monday, September 10th, 2012

Everybody can agree that you need to be actively using social media if you are a local or small business in order to stay in front of your customers. Facebook has over 955 million active users and is one of the world’s most popular and trusted websites out there. Google may be number one in traffic, but people spend more time and view more pages on Facebook than Google, according to ComScore data; yet, knowing all of these facts, so many small business owners just can’t seem to figure out how to use social media to promote their brand or to get their employees engaged enough to use it.
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