Tips & Resources Category

10 Steps to Mastering Content Marketing

Tuesday, November 26th, 2013

10 Steps to Mastering Content Marketing

Mastering content marketing can give you the edge with your business. You will be able to bring in more people, appeal to a larger audience, and make your name heard by people who would not know you exist otherwise. It is an effective and reliable form of marketing, as long as you do it properly. In order to master content marketing, there are a few things that you have to keep in mind. Understanding these steps and putting the time into them can give you the best chance of success when you market yourself.

 

1. Make quality content

This might seem like common sense, but it still needs to be touched on. Quality content marketing means using quality content. What you publish should be good and should make your readers / viewers want to use you. If you focus more on the marketing and less on the content, you may be hurting yourself in the long run.

 

2. Use current trends

Use current trends Trends are always changing. When something new is popular, you should make use of that. What a lot of businesses forget, though, is that trends end. You see many businesses using trends months after they are already out of the spotlight, which has a habit of attracting negative attention from the target audience since they are no longer caring about it. Trends need to be current in order to bring in the most amount of positive attention.

3. Do not think of it as just advertising

Your content should show different sides of your business and field. Compared to your average search engine optimization, there has to be a lot of thought into this. People should want to read / watch what you have to say and stay with it. If it comes off as too much of an advertisement, it may work against you.

4. Do not throw everything in at once

Do not throw everything in at onceSome people make the mistake of doing it all at once. They think that it will be like simple SEO, where you do the work and make changes over time to reflect current trends. You have to keep in mind, however, that too much content can be a turn off. When people go to read your articles or watch your videos, you want them to do so in a way that is quick and effective. If there is too much, it may make them want to look elsewhere. Cut up your content and send out small, complete pieces over time.

5. Speak to professionals

Expert advice can make a huge difference in your success. Just like with search engine optimization, you have to make sure that you have professional work to help you. This increases the effectiveness of your marketing, it ensures that the content is factual, and it gives you the boost in trustworthiness. You need to make sure that your content has all of this if it is to succeed and attract positive attention.

6. Pay attention to your readers / viewers

Pay attention to your readers / viewers The people making you the money matter. What is trending with the readers / viewers in your specific field is vital to your success. Do your research on a regular basis to see what people want to read / watch. When you are using trending topics and giving people what is proven that they want, you can make a lot more from the content that you publish. Remember the new rule: Search Engines love what People love…so write to engage with People.

7. Learn about various types of content marketing

Like SEO, there is more than one method involved. Two major ones are articles and videos, both of which can give your business a huge boost. Make use of them and keep in mind quality content. Understand the difference in needs of both of them to use them as effectively as possible. Try to switch it up and give your readers / viewers options, too.

8. Build a relationship with the readers / viewers

Build a relationship with the readers / viewers You want to make sure that there is a relationship between you and your readers / viewers. Search engine optimization cannot do this, but content marketing can. This will make it easier to have them become loyal, increasing long term profits and appeal. Part of this is using content that does not throw sales into their faces. Make the content enjoyable while encouraging them to choose your business. It should teach them, entertain them, or give them a reason to continue reading / watching.

9. Make sure that you show off your good side

With SEO, you are just getting people to know that you exist. With this type of marketing, however, you are going to be giving people a clearer view of you as a whole. That view needs to be a good one, so make sure that you are only showing off the best sides of your business. Attract people to what will help them and why they would want to use you. Stay away from negatives. To give this a boost, you can even use testimonials that are positive when marketing your business.

10. Social media can help you

Social media can help you We all use social media for one reason or another, but many people are overlooking its uses with content marketing. It is a place to share things, and that can include your content. If you want to attract as many people as possible, then make it easier for people to share on sites like Twitter and Facebook. Use them to your advantage so that your loyal readers / viewers can market your business for you.

Holiday Hours Graphic – Free Download

Friday, November 22nd, 2013

Many businesses are temporarily changing their hours during the holiday season. Whether you are extending your hours due to a surplus of holiday shoppers or  you’re closing for the holidays, you want to let your customers know when your business will be open. Your customers will check online to find your holiday hours. Why not make it easier for them?

This free customizable and downloadable graphic will allow for you to spread the word with holiday cheer. The graphic can be posted on your website and all your social media sites. We’ve included both a PSD and a Powerpoint file to make it easy for you to customize.

Holiday Hours Graphic - Free Download

Download
File Size: 9.55 MB

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November Content Ideas for Blogs and Social Media

Monday, November 4th, 2013

November Content Ideas for Blogs and Social Media

Have you ever struggled with coming up with content to write on your blog and social media websites? Pounding your head against the wall because you think there’s nothing interesting to write about this month. Let me tell you, we have all been there. I want to make the search for content a little less stressful on you by providing you with a wide variety of content ideas each month that will be helpful to you.

Thanksgiving is the big holiday this month, but we found over 65 plump and juicy ideas for you to write about for this month. Here is our handy list of content ideas for this month. Enjoy…and try not to over-stuff yourself 🙂

One last thing…please add any other ideas in the comments below!

Here is our top 5 favorite ideas for this month

1. Veteran’s Day on November 11th

Veteran’s Day is a day to celebrate all the war veterans across the nation who has served our country. A day to honor all of those we are proud to call our family member, our coworker, our client, our neighbor or our friend.  There are war veterans everywhere you look who have all gone through something that civilians will never understand.

IDEA: Take a moment today to recognize someone within your community for their brave acts in making our country safe for your business to be up and running. That special person might just be someone in your company who is making a difference for you.

2. Electronic Greeting Card Day on November 17th

This day is meant to be a fun day to send ecards to everyone. With some many types of ecards, there are enough to go around and send everyone you know something different.

IDEA: Send out an e-card to your clients thanking them for being your client. You will get them smiling while thinking of your company.

3. Black Friday on November 29th

Black Friday is the largest shopping day in the United States. There is literally a world of possibilities to market Black Friday and get more sales. You can also have fun promoting the days leading up to this day.

IDEA: You can do a daily countdown to your sale, highlight different products and services that you offer that will be discounted that day, or mention stories from last year’s Black Friday.

4. Small Business Saturday on November 30th

This day originated 3 years ago in the effort to get people to not just shop at the big brand named companies on the biggest holiday shopping weekend of the year. It’s a day we can band together and support our local business and better our communities.

IDEA: If you are a small business, write about your journey to creating your own company. Really personalize it! You can write a blog about your company’s background or throw out “Did You Know?” facts about your company on social media sites. Make it in a form of questions to get people involved and engaging with you to try and guess the information about your business. Have facts that could beneficial to them through a fun environment.

5. National Writing Month

National Novel Writing Month goes through the whole month of November. This project is used to challenge people to write 50,000 words in a month. The point is to push people beyond their writing limits.

IDEA: I challenge you to take this opportunity to push yourselves to write as well.There is no need to write 50,000 words, but rather meaningful content that will get readers interested. Write encouraging words to your fellow participants out there to keep on writing. If you are a company who sells laptops, use this content to drive more sales.  If you own a bookstore, mention how books open the window to knowledge. If you sell office supplies, write about the different items you will need to write, ie a pencil, paper, or a comfortable chair to sit in while you write.

Celebrations by Month

  • Aviation History Month
  • Child Safety Protection Month
  • International Drum Month
  • National Adoption Awareness Month
  • National Epilepsy Month
  • National Model Railroad Month
  • National Novel Writing Month
  • Native American Heritage Month
  • Peanut Butter Lovers Month
  • Real Jewelry Month
  • National Sleep Comfort Month

Celebrations by Week

  • Week of November 16th- 23rd: Royal Society of Chemistry (RSC) National Chemistry
  • Week of November 24th-30th: National Games and Puzzles

Celebrations by Day

November 1st:

  • All Saint’s Day

November 2nd:

  • All Soul’s Day
  • Book Lovers Day  (First Saturday of the month)
  • Deviled Egg Day
  • Look for Circles Day

November 3rd:

  • Daylight Savings Ends
  • Housewife’s Day
  • Sandwich Day

November 4th:

  • King Tut Day

November 5th:

  • Gunpowder Day
  • Guy Fawkes Day

November 6th:

  • Marooned without a Compass Day
  • Saxophone Day

November 7th:

  • Bittersweet Chocolate with Almonds Day

November 8th:

  • Cook Something Bold Day
  • Dunce Day

November 9th:

  • Chaos Never Dies Day

November 10th:

  • Forget-Me-Not Day
  • USMC Day

November 11th:

  • Veteran’s Day
  • Remembrance Day (Canadian Holiday)

November 12th:

  • Chicken Soup for the Soul Day
  • Young Readers Day (Second Tuesday of Month)

November 13th:

  • National Indian Pudding Day
  • Sadie Hawkins Day
  • World Kindness Day

November 14th:

  • Operating Room Nurse Day

November 15th:

  • Clean Your Refrigerator Day
  • America Recycles Day
  • National Philanthropy Day
November 16th:

  • Button Day
  • Have a Party With Your Bear Day

November 17th:

  • Hanukkah Begins
  • Electronic Greeting Card Day
  • Homemade Bread Day
  • Take A Hike Day
  • World Peace Day

November 18th:

  • Occult Day

November 19th:

  • Have a Bad Day Day

November 20th:

  • Absurdity Day
  • Beautiful Day
  • Universal Children’s Day

November 21st:

  • False Confession Day
  • Great American Smokeout (Third Thursday in November)
  • World Hello Day

November 22nd:

  • Go For a Ride Day

November 23rd:

  • Eat a Cranberry Day
  • National Cashew Day
  • National Adoption Day (Saturday before Thanksgiving)

November 25th:

  • National Parfait Day

November 26th:

  • Shopping Reminder Day

November 27th:

  • Pins and Needles Day

November 28th:

  • Thanksgiving
  • Make Your Own Head Day
  • Red Planet Day

November 29th:

  • Buy Nothing Day (The day after Thanksgiving)
  • Square Dance Day
  • Black Friday (The Friday after Thanksgiving)
  • You’re Welcome Day (The day after Thanksgiving)

November 30th:

  • Stay At Home Because You Are Well Day
  • Small Business Saturday (The Saturday after Thanksgiving)

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (November 2013). November, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/november.htm

Wikipedia (November 2013).November. Retrieved from  http://en.wikipedia.org/wiki/November

The Scariest Website in Tucson Contest

Thursday, October 17th, 2013

In the Spirit of Halloween, we want to find the Scariest Website in Tucson and give them a free website.  Scour the web in search of a Tucson website that is eerily quiet with no trace of human interactions; a website that is so haunting that even the most frightening of creatures stay away.

Nominate your favorite scariest website to bring back to life and you both get a Halloween treat. They get a “devilishly” good looking new website and you get a $200 gift card to make your holiday shopping a little less “frightening”!

Like our Facebook page and enter to win at https://www.facebook.com/gowebsolutions for full contest details on how you can scare away the Vampires and Werewolves from one unsuspecting website.

Scariest Website

CONTEST PERIOD AND RULES

Contest will begin on Thursday, October 17, 2013 and will end Thursday, October 31, 2013 (Halloween day). Entries will be submitted via Go Web Solutions’s (“our”, “we”) Facebook page. Contest is open to anyone living in or doing business in the metropolitan Tucson area. The entrant submitting website is required to “Like” our Facebook page in order for entry to be valid. Contest entry period will end on Tuesday, October 29, 2013 at 12:00 pm noon; three (3) semi-finalists websites will then be chosen by Go Web Solutions and contact each to inform them they were selected and ensure permission to continue with the contest. (We want to make sure the website owner is OK with this.) Finally, the “scary websites” will be ranked by our staff. If in the event a nominated “scary website” does not want does not want to participate, Go Web Solutions will continue to choose other entries until there are three (3) semi-finalists. The three (3) semi-finalists will then be posted on our Facebook page on Wednesday, October 30, 2013, for our followers to vote on the “scariest website”. The voting period will be begin from 12:00am Wednesday, October 30, 2013 to 10:00am Thursday,October 31, 2013. The finalist with the most “Likes”, or votes, will win. The winner will be announced at noon Thursday, October 31, 2013, on Go Web Solutions’s Facebook page.

Two (2) prizes are to be awarded as follow: one (1) $200 Visa Gift Card to the entrant, person who submitted the winning entry and one (1) new website to the business/owner of the “Scariest Website” (retail valued at $600). The new website will be a semi-custom website, with three (3) pages, client content, and social media integration; also includes web hosting and a domain name for one year. Alternatively, winner of “Scariest Website” may elect to apply the retail value of the prize ($600) towards a full Custom Website by Go Web Solutions. Prizes are non-transferable. No cash redemption or substitutions allowed. Odds of winning depend on the total number of entrants and number of votes entry receives during voting period.

The 5 Most Frustrating Things about Social Media and How to Fix Them

Tuesday, October 15th, 2013

The 5 Most Frustrating Things about Social Media and How to Fix Them Social media is a must to get your business to stand out amongst your competitors.  As much as I love social media marketing, I must admit, there are a lot of frustrating aspects that can make a business owner want to run and hide from it all together. Before you shut the door on social media, let me give you the keys to successfully overcoming five of its most frustrating aspects.

1.  There are too many social media websites, where do I start?

StartIn today’s world, there are social media sites for everything under the sun, so how do you choose?  It can be difficult to determine which sites are going to get someone noticed, and which sites are not going to drive a lot of traffic to your website.

My Solution: The basic most well-known social media websites are Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, and Instagram.  Start by selecting one social media site that will be the most valuable to the industry you are a part of.  Remember each industry is different so what may be the best for one company might not work for others. Once you have successfully established your brand on one social media site, then look into adding another site that will be beneficial to your company.  There is no need to worry about trying to be on every website right away. Stick to what you feel comfortable with and make those pages outshine the rest.  It is better to have one successful social media site than to have seven sites that have no content.

2.  Social media is time consuming, how do I fit it in?

Time Consuming I have heard it said more often than not that it is too time consuming to be on social media and run a business. There just aren’t enough hours in the day to get everything I need to get done, let alone have time to update my status. So, how do everyday businessmen and women do it?

My Solution: The answer is simple. Make it a priority.  For some people, it may seem like a waste of time to take that extra step in getting yourself online and writing to your followers. You may not see the value in it. It’s not necessary to spend hours online tweeting or pinning images to make an impact.  All you need to do is spend 15 to 30 minutes a day. In fact, I recommend that you don’t spend all day on social media if it is not your focus.  Your readers will want to read quality information and not be spammed with too much useless content. Allowing yourself 15 minutes a day on social media could be the difference between someone choosing your company over your competitors.

3.  I can’t seem to get any likes or followers, what will get their attention?

Question Marks It’s the age old question: How do I get people to like me?  Now that you have your social media sites set up and you are posting on a regular basis, how do you get people to follow you?

My Solution: Intrigue your readers with attention grabbing photos and information that is both stimulating and beneficial to your readers. Give them something of value that they will be gravitating to your page on a continual basis. It is crucial to stay current and up to date with the ever changing trends in order for others to follow you.  Topics to post about can include holidays, company events, new employees, your blog, other blogs that pertain to your industry, new trends, new product or service, current events, thought provoking questions, and entertaining questions about your company.

4.  Features are constantly changing, how do I keep up?

New Every time I log on to my social media accounts, I feel like there is a new feature that I need to learn.  You may be thinking, “How do I stay tuned in to the social media world without spending all day learning about it? I want my site to stay current and get the most I can out of it, but I get confused by what the new features are and how to use them.

My Solution: First, I suggest you subscribe to our blog using the signup form to the right of this article to keep up on the latest changes and trends. I would tell you not to rush into trying to learn everything all at once. Tackle one new feature at a time. Taking the time to know that one specific feature will give you an advantage on how to use it. My advice to you is to read blogs on that feature, and ask questions about it. Don’t be afraid to test it out to see how it will fit well into your business marketing plans.

5.  Hashtags are overused, how do I get mine to stand out?

Hashtags Hashtags are everywhere and it seems like a lot of companies are using them. I find that there are too many hashtags with the same words in them making it impossible for mine to truly stand out. How do I write a unique hashtag to get people directed to my page #withoutwritingamilelonghashtagthatnooneunderstands?

My Solution: Using hashtags correctly can get you noticed. I agree that finding the right hashtag is important to getting your company to stand out in the sea of hashtags. If you want someone to find your specific company then it would be good to write a hashtag like this #gowebsolutions. However, many times people are searching a topic rather than a specific company. This is where your creative thinking cap comes into play. It is recommended to use one to three words and no more than 2 hashtags per post. Something more fitting would be #creativewebdesigns or #seoskills.  Search the hashtags you write before posting. Check to see if there are too many people in that category that will get lost or if it is a manageable list that your name will be noticeable. Be careful to stay on the fine line between being unique and being searchable.

 

If you find yourself still feeling frustrated with social media and needing additional help on setting up and managing your social media sites, contact us at 520.664.2324 or alexis@gowebsolutions.com.

We want to hear from you. Tell us; what are the other things frustrate you about social media?

5 Tips for Successful Business Blogging

Monday, August 26th, 2013

5 Tips for Successful Business BloggingWe know that having a unique and well-written blog will help with your search engine rankings. There are 5 keys to creating a great blog.

1. Use Visuals: Adding pictures or video to your blog will help attract and keep your readers.
2. Write an Attention Getting Headline: How to, Best of, Tips and Tricks.
3. Post Frequently: Set an initial goal of once per week and increase that. Publish new content each week and on the same day thus creating credibility.
4. Provide Value: Showcase your knowledge and expertise in your industry.
5. Call-to-Action: Incorporate links to other relevant content on your site and a call to action to click for more information.

Here is an inforgraphic for your convenience. Download here:
5 Tips for Successful Business Blogging Infographic

The tips are from the following article. For further reading: 5 Tips for Creating Traffic Driving Posts

Not sure how to incorporate a blog into your website?
Go Web Solutions are experts in Social Media Marketing, contact us to get started today!

20 Stats: Why Your Business Should Be Using Social Media

Monday, August 19th, 2013

20 Stats: Why Your Business Should Be Using Social MediaI ran across this article about 101 Vital Social Media and Digital Marketing Statistics the other day. If you missed it, you can click here to read the entire post. I have created a “top 20” for easy reference. See why your business needs to be using social media in your marketing mix.

93% of marketers use social media for business
21% of small businesses plan to increase spending on social media advertising this year
90% of Inc. 500 companies use at least one major social media platform
62% of Inc. 500 companies say social media is either “somewhat” or “very” necessary to their growth
58% of consumers have “liked” at least one brand on Facebook
56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook
92% of small businesses say that social media is an effective marketing technology tool
95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing
80% of Facebook users prefer to connect with brands on Facebook
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network
69% of Twitter follows are based on recommendations from friends
34% of marketers say they have generated leads using Twitter
50% of Twitter users are more likely to purchase from brands they follow
80% of pins on Pinterest are repins (great content gets shared)
40% of marketers use Google+
57% of marketers have acquired customers via their blogs
52% of consumers say blogs have impacted their purchasing decisions
71% of marketers say that content marketing has helped improve their site’s ranking in organic search
77% of marketers say content marketing has increased website traffic

Here is a handy infographic we made for you to download and share with your friends:

For more information, check out these resources:
Full article:  http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29
Additional reading: http://www.pamorama.net/2011/09/18/10-facts-about-consumer-behavior-on-facebook/#ixzz2bEgE01y1
Additional reading: http://www.emarketer.com/Article/Small-Businesses-Devote-More-Resources-Websites-Social/1009713

Don’t know how or where to start using social media? We are experts in social media and internet marketing. We are your local experts and happy to help you get started today. Contact us or check out our Social Media Marketing services.

Custom Web Design vs. Template: 5 Reasons Why You Need a Web Designer

Monday, August 12th, 2013

Custom Web Design vs. Template: 5 Reasons Why You Need a Web DesignerDeciding whether or not you need to hire a web designer to create your website can be daunting. You may think it’s a “waste of money” since there are millions of resources out there for cheap, or even free, built-it-yourself website templates. However, hiring a web designer is one of the best things you can do to ensure your business’s success.

1. Gives your business credibility

Using a template for your website makes your business look generic, non credible or even unprofessional. Chances are other companies are using that exact same template (don’t think your customers won’t notice). This makes your business seem more like a hobby than a professional business. Having a custom web design based on your unique business image will help solidify your credibility with your customers.

2. Presents your business’s true image

Capturing and portraying your business’s image on your website is just as important as it is with your business collateral. You want to speak in one visual voice from your business cards, letterheads, brochures, etc., so why would your website be any different? Presenting your business’s true image and values with a custom web design will help increase sales and build your audience. Take the Coca-Cola Company for example, they present their company with one unified voice throughout all their advertising platforms, making it easy for the public to recognize and trust the company’s credibility.

3. Ensures your website is search engine ready

By hiring a qualified web designer, you know that your website will be search engine optimized. Building your website with valid HTML and CSS code is critical to the success of your website in search engine rankings. We all know “Content is king”. Having a custom designed website with useful information that is current, relevant and unique is what search engines love. Templates just cannot deliver that. To learn more about how to make a big impact on your internet presence, read our How to Get Found Online blog.

4. Creates a website that is cross-browser compatible

Not everyone uses the most up to date browser to “surf the net”, or even the same browser for that matter. Making sure your website works on not only Internet Explorer, but Mozilla Firefox, Google Chrome and Safari will ensure that your visitors see your website the way it is supposed to look.

5. Creates a website that is tailored for your audience

Having a website that reflects your audience is a crucial element in converting visitors into customers. (In fact, we even have a blog on it! Take a look: Twelve ways to Convert website visitors to customers.) Templates are generic and do not take into consideration who the audience is that will be using the site or how they will be using it. A website should be customized to fit the needs of your visitors so that the information they are looking for is easy to find. Using the appropriate layout, navigation, features, text-size, and so-on all contribute to the success of your website and ultimately the success of your business; options not necessarily customizable if using a template.

So what kind of image do you want to show your potential customers, and how effective do you want your website to be? If you need some help figuring it all out, we’re here to help. Drop us a line and we’ll walk you through it.

We love comments! We’d love to hear from you below.

Internet Marketing Strategies for Small Business presentation

Thursday, May 30th, 2013

I recently did a presentation for Local First Arizona on Internet Marketing Strategies that you may find useful. Here is a summary of what’s included in the slides:

  1. What is Internet Marketing and why do you need it?
  2. How to research and strategize your marketing plan
  3. What Marketing elements to consider (Website, Content Marketing, SEO, Social Media, Email Marketing, Paid Marketing, etc.)
  4. Putting your marketing plan into action

I realize the slides themselves don’t tell the whole story, so when I have some time I’ll do a podcast to add the audio of the presentation. Until then, I hope you learn from the presentation. As a little bonus, there is a download link to the spreadsheet planner below. Don’t forget to ask any questions you have in the comments!

Here is the Internet Marketing Planner spreadsheet I reference in the slide show. Feel free to customize it and use it as your own.

The 2013 Search Engine Marketing Trends from the Experts

Monday, February 4th, 2013

nullIt’s no surprise that marketing online is on the rise.  Today people are researching online before buying offline and most offline purchases are a result of such searches.  Monitoring your online presence is an important part of building your business and your company’s reputation.  How are you ranking online?  How is your reputation? Are your efforts returning results?  We took a look at what the experts say the latest trends in search engine marketing are for 2013 and we have broken them up in easy to use chunks for you work into your internet marketing.

 Diversified  marketing

Let’s face it; if there is one thing we know about the Internet, it’s that it’s constantly changing. There was a time when just shifting the words on your website could totally change how you got found…not anymore. There are many more tools available to us than ever before making diversifying your marketing not just smart but critical. Focusing on one method of online marketing puts you in danger of leaving you empty handed if the tide shifts.

This year, try some new ways to get your marketing message out. Are you spending all your time on social media? Try sending out some press releases. Have you been working to get links to your site? What about a small paid campaign on Google Adwords or Facebook? Monitoring your efforts for greater return and longevity in more than one avenue will directly show you which avenues are effective.  Today more and more marketing strategies are getting results and it is important to see what is effective for your business. Bottom line: always be testing out new ways to market!

How you can do it:

  • Mash up your content – creating fresh, moving content keeps your website crawled by search engines. Take that fresh content, and integrate it with other tools (some call this “re-purposing” your content). Write a press release, then put it on your blog, post it all over your social media, and then send it out to the media. Have a tutorial or how-to? Write it up as an article, share the pictures on Pinterest, and then make a video out of it. The ideas are endless!
  • Amp up your social media – search terms apply to social media sites as well, keep your accounts active, updated, and social; no one likes to visit an inactive social media site
  • Try out some paid marketing if you aren’t already – budget for paid marketing and monitor your success. Paid marketing WILL get people to your site, but you keep them there with great information. As you focus your efforts on paid, keep in mind that re-targeting ads also gets results.
  • Utilize the distribution of Press Releases – press releases give you exposure to many outlets you might not have otherwise been able to reach. Distribute your next one on PRWeb.com and monitor your results. News articles are not dead.
  • Monitor your Search Engine Optimization efforts – If you don’t have a monitoring tool like Google Analytics, how will you know where to focus your efforts? Monitor what pages people visit, how long they stay on your site, and adjust your content accordingly.

Mobile web

7.96% of all web traffic in the U.S. is mobile traffic – Pingdom. If that wasn’t enough, mobile makes up for about 20% of search traffic according to Google.  If your site isn’t mobile optimized, consider losing your visitors fast–because chances are; they’re looking for fast information. In a study by Equation Research “What Users Want from Mobile“, it is pointed out that 74% of mobile users will wait only 5 seconds for the mobile page to load before abandoning it, and according to Facebook, 488 million users regularly use Facebook mobile.

null

What Users Want from Mobile

How you can do it:

  • Responsive web design – responsive web design allows your website to be seen on mobile, desktops and tablets – in a smaller, mobile-optimized format that is easy to navigate and read.
  • Make sure your phone number is “clickable” on phones and tablets – when people visit your website on a phone they like to be able to click your phone number or address so they can contact you more easily, make sure your phone number and address are in txt, not an img.
  • Don’t over-visualize – flashy websites might be appealing on a big screen but when you are looking for information quick, skip the imagery and get right to business.
  • Skip the sound – though we’re not a huge fan of loud music on websites to begin with, leaving it on your mobile version might frighten the mobile user trying to do a search discreetly, especially if they have the ringer turned up.
  • Only present useful information – if your website is jam-packed with information and resources, consider skipping some of the excess information in your mobile version and provide only the useful information on the go.

Content optimization vs. SEO

I read a tweet the other day from @___Mansfield that said: “Step aside SEO! You need to think about CMO now http://geeklesstech.com/step-aside-seo-you-need-to-think-about-cmo-now/ ….”  Though it certainly has shifted, in our opinion CMO (Content Marketing Optimization) is, and should have always been a part of Search Engine Optimization. No one is going to write your website for you, and if you are using borrowed content, Google will know.  Content is your way to keep your website living and breathing – something Google spiders love to crawl.

How you can do it:

  • Focus on content; rankings and conversion will follow – Google loves websites that people love. Provide useful, informative, and exciting content to get people frequenting your website as a go-to source. The more people visit the site, the more relevance your website will have online.
  • Blog about it. – if you have an interesting product you want people to know about, share it with the world. You don’t have to be a blogger to blog, simply be an expert in your field with a thing or two to say about your product or service. Fresh keyword-rich content will get Google scanning your site for relevance, and relevant information will boost your site’s reputation. If you don’t have a blog, consider getting one. It takes much less effort than you think.
  • Make content strategy a crucial part of your business – an aimed content-management plan will set you apart as an expert in your field. According to HiveFire, 82% of B2B marketers now utilize content marketing as a strategy in their marketing efforts–because it works.
  • Provide custom content – it may be useful in your brainstorming efforts to find ideas online, but it is crucial to not only set yourself apart as THE source in your field, but one who is providing custom content that isn’t already out there yet. Fear the cookie-cutter blogs and write the content that you would like to read.

Connecting with current customers

As a business owner, it can be hard to find that balance between taking care of your current customers and finding new ones, but at the end of the day it is much more difficult to get a new customer than it is to do repeat business with an existing customer. Many people forget that online marketing isn’t just about getting new customers, it’s also about staying connected with the ones you already have, and some online tools do an incredible job helping you connect.

How you can do it:

  • Email marketing is still critical – using services like Mailchimp and Constant Contact, are great tools to distributing your email campaign, monthly press release, or newsletter. Keep an email opt-in form at the counter in your place of business so you can collect emails from the people who would benefit from your information. Consider putting a “newsletter signup” form on your website too.
  • Ask for reviews – It’s as simple as that; ask and you will receive. If you are running your business they way it should be run and delivering on your customer service, there is no reason to not ask for those reviews. Reviews whether bad, good, or neutral, help your rankings (though the better ones hold more weight). Encourage your customers to post a review on Google or Yelp, or even have them post reviews directly on your website.
  • Employ a referral system – referrals can be one of the best sources of new business. Offer clients a perk when they refer new customers.
  • Connect with your clients and other businesses on social media – connecting with your current customers via social media gives you access to their interests and friends as well. When they share your information, think about how many of their friends see it too. Connecting with other businesses is important as well because potential and current clients like to see that you are involved in the business and local community.
  • Take advantage of social networking – supporting other businesses and networking groups not only gets your name out, but it puts a face to the business. Spending all of your time and efforts online will not be very fruitful if you don’t put forward a face that people can recognize and trust.

Taking your Social Media to the next level

Social media is taking the world by storm. According to TechCrunch, people socialize 40% more on social media sites than they do offline. Though this may be a scary statistic, it’s important to know that it is a growing avenue for advertisement and can boost your rankings if it is used right.  Some businesses only use social media platforms to get their business found online, but there are many different tactics that can get your brand moving on social media sites, and when more than 1 million websites have integrated with Facebook in various ways, it’s important to pay attention.

How you can do it:

  • Use visuals and media – the general rule of thumb is to keep your posts and Tweets short, sweet, and to the point. The trick is to provide compelling information in that short space. Using media and visuals give you a higher chance of being seen especially on Facebook. If you have a YouTube channel, share your videos on Facebook and watch the engagement.
  • Integrate your social media – an easy way to get your website found online is by making it social. Add social media buttons to your website and integrate them with your Facebook, Twitter, Linked in, G+ and Pinterest accounts, check out “Get More Website Traffic in 7 Minutes with Social Sharing“. On your blog posts and pages that you think are sharable, add social share buttons to get people advertising for you.
  • Try social media marketing –“Social marketing” like Facebook ads cost less than PPC (Pay Per Click) marketing on Google, Yahoo and Bing, and give bigger return. Utilizing “Promoted Posts” on Facebook directly increased one of our clients likes by 50% and even generated them more leads.
  • Automate your posts – if you don’t have time to spend 30 minutes a day with your social media, that’s okay.  Sites like http://bufferapp.com/ allow you to schedule Tweets and Facebook posts days, weeks, and months in advance.
  • Monitor your success – on Facebook, once you gain 30 followers, you are given Facebook statistics to see the interaction and “likes” on your page. We recently started using Sprout Social, which allows you to connect several different accounts including your Linked in, to monitor stats and analytics.

The thought of online marketing can seem overwhelming, but when broken down, it is more palpable. Take time to optimize the content on your website and to keep new content flowing and you will begin to see results. Recognize the search trends people are leaning towards and make sure your website is a reflection of those trends.

As always, if you don’t want to do it yourself, we specialize in getting you found online.  Click here or give us a call at 520-664-2324.

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