Social Media Category

Get More Website Traffic In 7 Minutes With Social Sharing

Monday, September 10th, 2012

Everybody can agree that you need to be actively using social media if you are a local or small business in order to stay in front of your customers. Facebook has over 955 million active users and is one of the world’s most popular and trusted websites out there. Google may be number one in traffic, but people spend more time and view more pages on Facebook than Google, according to ComScore data; yet, knowing all of these facts, so many small business owners just can’t seem to figure out how to use social media to promote their brand or to get their employees engaged enough to use it.

The 3 Stages of Social Media

Friday, May 25th, 2012

Social media is about engaging customers where they’re at. You can’t afford to ignore it any longer, especially as a small business. In our experience, we see three levels of using social media and three direct results due to those levels of engagement. To be truly successful, social media has to be a genuine part of what you do, but not everything you do. It’s just one marketing tool to reach everyone out there (be careful to choose the social media sites that match your company and message). If social media is done well, it can bring in new customers and create some really cool customer relationships. Knowing the levels and being prepared for what level you want to be at is a great starting point.


101+ Blogging Ideas to Make Blogging Easy

Monday, May 7th, 2012

As a small business owner, you know that blogging provides great payoffs; it makes a big impact on your internet marketing and search engine optimization, it positions you as a subject matter expert, and it costs next to nothing. The question is, how do you blog and still have time for all that other “more important” stuff, like run your business?

First, start to shift your thinking that doing a blog is a big deal because, quite simply, it’s not. A blog can be as little as 100 to 300 words and you don’t need to be a professional writer to pull it off. It’s just a casual, informative way to keep up with your customers, vendors, fans and others in your industry. As long as the content is relevant, you’ll get a great return on your investment of time and effort. According to HubSpot’s 100 Awesome Marketing Stats Charts & Graphics:

  • Blog readers keep growing and blog articles influence purchases;
  • Most people read blogs more than once a day;
  • Companies that blog have 55% more website visitors;
  • Companies see 67%-88% more leads per month when writing a blog.

Do you want your blog to really get noticed? Add a graphic, a video, an infographic, or a downloadable tool like our Social Media in 15 Minutes a Day handout to really add some zing. Keywords are also important for search engine optimization so you rise to the top of the heap in Google.

The bottom line is that you have no more excuses because we’re giving you 100 great ideas of things to blog about. (more…)

Social Media in 15 Minutes a Day

Monday, April 23rd, 2012

It’s a challenge you may be a little too familiar with—a lot of social media and not a whole lot of time. As a small business, using and being a part of social media with your clients is really important and here’s why–nearly 67% of people online use a social site regardless of age. Conversations on social media influence purchases and help companies to get found online, too. What’s more, social media greatly influences sales, getting found online and lead generation.* Remember, as social media expert Paul Chaney says, content is king, conversation is queen, and conversion is the prince! Now that you know a bit more about why social media is important, here’s how to master it in just 15 minutes a day…