Social Media Category

Ring in the New Year by Building Followers

Tuesday, December 31st, 2013

When venturing into the social media world, there is always the added challenge of wondering how to build more followers. Building your audience is an essential step to reaching more people and gaining more business.Without your followers you are not going to get a large return on investment through using social media. It will have the same impact as you would if you were to tell all your great ideas to an empty room. So, how do you fill up that room with the right people? We are going to let you in on a few secrets that can bring more followers, page likes, and +1’s to your page.

Follow, Like, and +1 Others

When using social media, you get what you give. Meaning, if you want other people to like or +1 your page, then find others who you want to connect with. Many times people will follow you if you follow their page in return. In that same regard, people who follow other businesses may find your business and want to connect with you because they trust that company. If you follow an industry leader and engage with them, you will open the doors of opportunity to bring in new followers and new business. The same will be true if you connect to other business professionals in your community that you can send and receive referrals to one another. Whoever you choose to follow, the key is find people who you believe will bring value to your business, whether it be a new lead, a business connection or someone who will enhance your social media presence.

Join Groups, Communities, and Lists

Get your name out there by joining different groups that will either be made up of your target audience, in the same industry as you, or offer networking opportunities. Think in terms of how these groups can generate leads. If there isn’t a group that will fit what you’re looking for, then create your own and invite current customers, business connections, and industry leaders. Each social media site has a different name for these groups, but they all offer the same significance to you in getting connected and broadening the scope in which your content can be shared.

Advertise Which Social Media Sites That You’re On

Tell people that you have a Facebook, Google+, Twitter, LinkedIn, or Pinterest account. It’s as simple as that. There are many ways for someone to say “Like us on Facebook” so don’t be afraid to use different tactics. We find the best way to advertise that you have a specific social media account is to make it known on your website with social media buttons that they can click on and open to your profile page. What could be easier than that?

Another highly successful approach is by adding those icons to all of your marketing materials. The Twitter bird is universally recognized and when adding it to your business cards, commercials, brochures, or billboards, you are requesting people to follow you. Why not utilize the blank space on your marketing to advertise another way for your future customers to connect to your business?

With these three secrets to building more followers, you will be able to ring in the new year with more followers than before and expand your business leads.  If you need help building more followers, contact the team at Go Web Solutions to manage your social media sites and you will  see an increase in your ROI in no time.

January Content Ideas for Blogs and Social Media

Monday, December 30th, 2013

It is that time of the month again where you can come to us to find content ideas for every day of the month. This month is even more powerful than before with close to 300 ideas to choose from, there is sure to be something for everybody! Take advantage of these national days as a way to market your business, whether you offer a sale or just mention another reason for them to choose your business, you are still adding much needed content to your blogs and social media to create more presence.

Not every idea will suit your business, so don’t be afraid to do some exploring this new year and be creative with the ideas that present themselves. Add your own unique twist to the idea and make it your own.

Remember to leave us a comment on additional ideas you have or a great way to expand and promote one of the ideas listed below.

Featured Content Ideas

1. Interview An Expert

Involve another person in your content by interviewing someone in your industry who is a known expert and has a lot of clout.  Ask them the questions that most people ask you to get their perspective on the topic. Get some powerful  reusable quotes from them that can help fill up your content. Ask them their expert advice. This content idea is similar to having a guest blogger except you get to interact with them. Make it a dual partnership by asking to interview someone from out of state in the same industry who is not your competitor. Take turns asking questions where you both have content to write about and can link each other’s responses to your blog and social media. Your audience will see the connection you have with this expert and how they respect your ideas as well.

2. Read & Review

Read a book related to your industry. As you read it take notes and highlight key phrases and concepts. Once you’re finished reading this book, write a review of it with both the main idea of the book and your personal opinion on why it depicts your industry the way it does.  Make corrections as you see fit or highlight a certain section that says exactly what you have been saying all along. If you are feeling really eager,  read two books on the same topic and compare them.  The best part about this idea, is that it never gets old and you can set this idea up as a weekly, monthly or yearly content idea.

3.  Business Prediction for 2014

As we head into a new year, there are sure to be changes within your industry whether they are good or bad. Based on your knowledge of the industry and what you have seen in the past, make a prediction on what the new year will hold. You might have even heard rumors of what’s to come and have an idea of what to expect. Predict whether this new change will be successful or not or how it will best be used. You could also take this a different direction and give a preview of your business changes in 2014 and ask your readers their predictions on it.

4. Brand History

Ever wonder how a company came up with their brand? Every business has a brand and how they came to where they are now.  Take away the wonder and tell your story. If it’s interesting explain why you came up with the colors that you did, and your vision for your company logo. Let everyone in on the secret to your brand and they will feel like part of the company. Everyone loves a good story.

5.  Celebrate “National Be On-Purpose Month”

Take time this January to give a purpose to everything you do. Use this as a content idea by involving your readers on what you plan to do to be on purpose that will benefit your clients and customers. Some examples would be to be on purpose in responding to clients more efficiently, making online payments easier, providing resources to them, connecting with them more often on social media, ect… Think of how more productive you would be if everything you did was on purpose and you had followers to support you in this mission.

Celebrations by Year:

International Year of Crystallography

International Year of Family Farming

Celebrations by Month:

National Bath Safety Month

National Blood Donor Month

National Braille Literacy Month

National Hobby Month

Hot Tea Month

National Oatmeal Month

National Soup Month

Adopt a Rescued Bird Month

Apple and Apricots Month

Artichoke and Asparagus Month

Be Kind to Food Servers Month

Bread Machine Baking Month

California Dried Plum Digestive Health Month

California Restaurant Month

Celebration of Life Month

Cervical Health Awareness Month

Eye Care Month

Family Fit Lifestyle Month

Financial Wellness Month

Get Organized Month

Human Resource Month

International Brain Teaser Month

International Change Your Stars Month

International Child-Centered Divorce Awareness Month

International Creativity Month

International New Year’s Resolution Month for Business

International Quality of Life Month

International Wayfinding Month

International Wealth Mentality Month

March of Dimes Birth Defects Prevention Month

National Be On-Purpose Month

National Birth Defects Prevention Awareness Month

National Book Blitz Month

National Candy Month

National Child Centered Divorce Awareness Month

National Clean Up Your Computer Month

National Egg Month

National Fiber Focus Month

National Glaucoma Awareness Month

National Mail Order Gardening Month

National Meat Month

National Mentoring Month

National Personal Self-Defense Awareness Month

National Physiotherapy Month

National Polka Music Month

National Poverty in America Awareness Month

National Radon Action Month

National Slavery and Human Trafficking Prevention Month

National Skating Month

National Stalking Awareness Month

National Staying Healthy Month

National Thank You Month

National Train Your Dog Month

National Wheat Bread Month

Prune Breakfast Month

Retail Bakers Month

Rising Star Month

Self-Help Group Awareness Month

Self-Love Month

Shape Up US Month

Thyroid Disease Awareness Month

Tuberous Sclerosis Awareness Month

Tubers and Dried Fruit Month

Walk Your Pet Month

Celebrations by Week:

Week of January 1st-7th: New Years’ Resolution

Week of January 1st-7th: Celebration of Life

Week of January 1st-7th: Diet Resolution

Week of January 1st-7th: Silent Record

Week of January 2nd-8th: Someday We’ll Laugh About This

Week of January 5th-11th: Home Office Safety and Security

Week of January 5th-11th: National Folic Acid Awareness (2nd week)

Week of January 5th-11th: National Lose Weight – Feel Great

Week of January 5th-11th: National Pizza

week of January 8th-11th: Elvis Presley Birthday Celebration

Week of January 8th-14th: Universal Letter Writing

Week of January 11th-17th: Cuckoo Dancing

Week of January 17th-23rd: National Fresh Squeezed Juice

Week of January 18th-19th: Bald Eagle Appreciation

Week of January 18th-25th: International Week of Prayer for Christian Unity

Week of January 18th-26th: International Snowmobile Safety and Awareness

Week of January 19th-25th: Healthy Weight

Week of January 19th-25th: Hunt for Happiness (3rd full week)

Third Week of January: World Kiwanis

Week of January 19th-25th: National Activity Professionals

Week of January 19th-25th: National Certified Nurse Anesthetists

Week of January 19th-25th: National Clean Out Your Inbox

Week of January 19th-25th: National Handwriting Analysis (4th week)

Fourth Week in January: National Irish Coffee

Week of January 20th-24th: No Name Calling

Week of January 20th-24th: Sugar Awareness (3rd work week)

Week of January 26th- February 1st: National Meat (4th week)

Week of January 27th- 31st: International Printing

Week of January 27th- February 1st: National Cowboy Poetry Gathering

Celebrations by Day:

January 1st:

New Year’s Day

Apple Gifting Day

Bonza Bottler Day

Commitment Day

Copyright Law Day

Ellis Island Day

First Foot Day

Global Family Day

Mummer’s Parade

National Bloody Mary Day

New Year’s Dishonor List Day

Polar Bear Plunge or Swim Day

St. Basil’s Day

Z Day

January 2nd:

Run up the Flagpole and See if Anyone Salutes Day

55 MPH Speed Limit Day

Happy Mew Year for Cats Day

National Buffet Day

National Cream Puff Day

National Motivation and Inspiration Day

National Personal Trainer Awareness Day

National Pet Travel Safety Day

National Science Fiction Day

January 3rd:

Festival of Sleep Day

Fruitcake Toss Day

Humiliation Day

J.R.R. Tolkien Day

Memento Mori Remember You Die Day

National Chocolate Covered Cherry Day

National Drinking Straw Day

January 4th:

Trivia Day

Dimpled Chad Day

Earth at Perihelion

Free Flower Basket Day

National Spaghetti Day

Pop Music Chart Day

Tom Thumb Day

World Braille Day

World Hypnotism Day

January 5th:

National Bird Day

National Whipped Cream Day

January 6th:

Bean Day

Cuddle Up Day

Apple Tree Day

Epiphany, or Three Kings Day

National Shortbread Day

National Thank God It’s Monday Day (1st Monday)

National Weigh-In Day (1st Monday after New Years)

January 7th:

Old Rock Day

Distaff Day

Harlem Globetrotter’s Day

I’m Not Going to Take It Anymore Day

International Programmer’s Day

National Tempura Day

Orthodox Christmas Day

January 8th:

Bubble Bath Day

Male Watcher’s Day

National English Toffee Day

National Joy Germ Day

Show and Tell Day at Work

January 9th:

Play God Day

Balloon Ascension Day

National Apricot Day

National Static Electricity Day

National Take the Stairs Day

Panama’s Martyr Day

January 10th:

Houseplant Appreciation Day

Peculiar People Day

Bittersweet Chocolate Day

National Cut Your Energy Costs Day

Save the Eagles Day

January 11th:

Step in a Puddle and Splash Your Friend’s Day

Amelia Earhart Day

Hot Toddy Day

International Thank-You Day

Learn Your Name in Morse Code Day

Milk Day

National Human Trafficking Awareness Day

Secret Pal Day

January 12th:

Feast of Fabulous Wild Men Day

National Pharmacist Day

Curried Chicken Day

Work Harder Day

January 13th:

International Skeptics Day

Make Your Dream Come True Day

Coming of Age Day (Celebrated in Japan on the 2nd Monday)

Make Your Dreams Come True Day

National Clean Off Your Desk Day (2nd Monday)

National Peach Melba Day

Poetry Break Day

Rubber Ducky Day

Stephen Foster Memorial Day

January 14th:

Dress Up Your Pet Day

National Hot Pastrami Sandwich Day

Organize Your Home Day

Orthodox New Year

January 15th:

National Hat Day

Humanitarian Day

Strawberry Ice Cream Day

Tu B’Shevat (Arbor Day) (Eve of January 15, 2014 to Eve of January 16, 2014)

January 16th:

National Nothing Day

Appreciate a Dragon Day

International Hot & Spicy Food Day

Religious Freedom Day

January 17th:

Ditch New Years Resolutions Day

Ben Franklin’s Birthday

Ditch New Years Resolutions Day

Hot-Buttered Rum Day

Judgement Day

Kid Inventors’ Day

Lee Jackson Day (State Holiday in Virginia)

January 18th:

Thesaurus Day

Winnie the Pooh Day -The Birthday of Winnie’s author A.A. Milne

National Sanctity of Human Life Day

Peking Duck Day

January 19th:

National Popcorn Day

Confederate Memorial Day

National Gun Appreciation Day

National Popcorn Day

Robert E. Lee’s Birthday (State of Florida)

World Religion Day (3rd Sunday)

January 20th:

National Butter Crunch Day

Penguin Awareness Day

Martin Luther King Jr. Birthday (Celebrated on the 3rd Monday)

Inauguration Day

National Bill Cosby Sweater Day

National Cheese Lover’s Day

National Coffee Break Day

National Disc Jockey Day

National Granola Bar Day

Penguin Awareness Day

Robert E. Lee Day  (States of AL, AR, MS) (3rd Monday)

January 21st:

National Hugging Day

Squirrel Appreciation Day

Civil Rights Day

Idaho Human Rights Day

New England Clam Chowder Day

Rid the World of Fad Diets & Gimmicks Day (Tuesday of the 3rd Full Week)

Squirrel Appreciation Day

January 22nd:

National Blonde Brownie Day

National Answer Your Cat’s Question Day

January 23rd:

National Pie Day

National Handwriting Day

Measure Your Feet Day

Rhubarb Pie Day

Snowplow Mailbox Hockey Day

Women’s Healthy Weight Day (Thursday of the 3rd Full Week)

January 24th:

Beer Can Appreciation Day

Compliment Day

Belly Laugh Day

Change a Pet’s Life Day

National Peanut Butter Day

Prophet’s Birthday

January 25th:

Opposite Day

A Room of One’s Own Day

Burns Night

National Irish Coffee Day

National Seed Swap Day (Last Saturday)

Observe the Weather Day

January 26th:

Spouse’s Day

Australia Day

National Peanut Brittle Day

National Pistachio Day

Toad Hollow Day of Encouragement

January 27th:

Chocolate Cake Day

Punch the Clock Day

Better Business Communication Day (4th Monday)

Bubble Wrap Appreciation Day (Last Monday)

International Day of Commemoration in Memory of the Victims of the Holocaust

Thomas Crapper Day

January 28th:

Fun at Work Day

National Kazoo Day

Christa McAuliffe Day

Daisy Day

National Blueberry Pancake Day

National Data Privacy Day

Rattlesnake Round Up

National Pre-school Fitness Day

January 29th:

National Puzzle Day

National Corn Chip Day

Kansas Day

National Carnation Day

Seeing Eye Guide Dog Birthday (1929)

January 30th:

National Inane Answering Message Day

National Croissant Day

World Leprosy Day

January 31st:

Backward Day

Inspire Your Heart with Art Day

Brandy Alexander Day

Chinese New Year

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (December 2013). January, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/january.htm

Holidays and Observance. (December 2013). January Holidays. Retrieved  from http://www.holidays-and-observances.com/january-holidays.html

December Content Ideas for Blogs and Social Media

Wednesday, November 27th, 2013

December Content Ideas for Blogs and Social Media
The Holidays can be an overwhelming time of year for someone when considering where to shop for their family and friends. There are deals and ads for everything. How do you get your company to stand out against your competitors? Add value to your company with content  on your blogs and social media sites that will be sure to get you noticed.  That’s where we can assist you with over 100 content ideas for every  day of the month. We  are also featuring 5 unique and festive content ideas that are different from the typical holiday content ideas.

Be sure to leave us a comment with any other December content ideas you have!

Featured Content Ideas

1. “Holiday Hours” Graphic Download

Download free one of our two holiday hours graphics to your website. These festive graphic are customizable to your company’s contact information. With many businesses changing their business hours during the holiday season, this graphic will help your customers stay informed on when to contact you. If you are staying open later for  more shopping to occur, you will want to alert your customers that you are indeed open. If you are closing early or for the day, avoid upset customers by letting them in on the best time to reach you. These graphics are good for content because your contact information can be easily shared.

2. Holiday Wish List

Host a contest on Facebook or Pinterest. The contest applicants will select one product or service of yours that they want to add to their holiday wish list. The content can be listed all over your social media sites getting everyone involved. The winner you select will receive one item they put on their  holiday wish list. The purpose of the contest for you is to get more engagement on your social media sites,  direct more traffic to your website, and to see what products or services that are the most wanted by your customers. Connecting with what your customers want can help you in selling to them.

3. Open Letter to your Customers

Save the postage and a tree by writing a letter that you post to the front page of your website and link from your social media sites. You want this letter to be geared towards your customers. Your title and opening sentence need to be a powerful hook to catch their attention. What you will want to include in the letter is a recap of the past year. Mention any new products or services you launched this past year,  a thank you to your customers for supporting you and give a sneak peak of what the new year holds for your company. Get them excited for what’s next!

4. Shine a Light

Shine a light on one of your employees by writing an in-depth profile on them. The employee can be someone who is new and/or noteworthy.  People love personalization and want to get to know those who are behind the scenes. Chose someone who has a story that people will find interesting, someone who has gone above and behind within their job, or someone who no one knows what they do. The great thing about this profile is that you can reuse this idea as many times as you want with a new employee spotlight every week, month, or year depending on the number employees you have within your company.

5. New Year’s Resolution for your Business

How many of you make a personal New Year’s resolution every year with new goals you set for yourself? Why not take it a step further a make a New Year’s resolution for your company? As a company, you should already be setting goals to better improve your business on a continual basis. Bring your customers into this by writing a blog with some of your company’s aspirations for the year. Interact with the blog by asking for their opinion on what they what like to see change or stay the same with your company. Also, ask other business what are some of their  company’s ideas. This blog can bring content for January and December by initially putting some ideas out their in the beginning of December, then redrafting the resolution after getting insight on what your customers want before the new year, and then in January mention how your progress is going.

Celebrations by Month

Bingo Month
Write a Friend Month
Awareness Month of Awareness Months Month
World Aids Month
Bingo’s Birthday Month
National Drunk & Drugged Driving Prevention Month
National Write A Business Plan Month
National Tie Month
Operation Santa Paws (1-19)
Quince and Watermelon Month
Root Vegetables and Exotic Fruits Month
Safe Toys and Gifts Month
Spiritual Literacy Month
Take a New Year’s Resolution to Stop Smoking
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month

Celebrations By Week

Week of December 1st-5th: International Coelenterate Biology
Week of December 1st-7th: Cookie Cutter
Week of December 1st-7th: Tolerance
Week of December 1st-7th: Clerc-Gallaudet
Week of December 1st-7th: National Hand Washing Awareness
Week of December 1st-7th: Recipe Greetings For The  Holidays
Week of December 1st-24th: Advent
Week of December 10th-17th: Human Rights Week
Week of December 14th-28th: Halcyon Days (7 days before and 7 days after the Winter Solstice)
Week of December 15th-21th: Gluten-free Baking  (Week Before Christmas)
Week of December 15th- January 5th: Christmas Bird Count
Week of December 16th-24th: Posadas
Week of December 17th-24th: Chanukah
Week of December 17th-23rd: Saturnalia
Week of December 25th-31st: It’s About Time Week
Week of December 26th- January 1st: Kwanzaa

Celebrations by Day

December 1st:
Eat a Red Apple Day
World Aids Awareness Day
Bifocals at the Monitor Liberation
Civil Air Patrol Day
Rosa Parks Day

December 2nd:
Cyber Monday
National Fritters Day
National Mutt Day
Special Education Day

December 3rd:
National Roof over Your Head Day

December 4th:
Santas’ List Day
Wear Brown Shoes Day
National Cookie Day
National Dice Day
Special Kids Day (1st Wednesday)
Wildlife Conservation Day

December 5th: 
Bathtub Party Day
Repeal Day
International Ninja Day

December 6th:
St. Nicholas Day
Mitten Tree Day
Put on your own Shoes Day
Miners’ Day
National Salesperson Day (1st Friday)
Faux Fur Day (1st Friday)

December 7th:
International Civil Aviation Day
Letter Writing Day
National Cotton Candy Day
Pearl Harbor Day
Earmuff Day (1st Saturday)

December 8th:
International Children’s Day  (2nd Sunday)
National Brownie Day
Pretend to be a Time Traveler Day
Worldwide Candle Lighting Day (2nd Saturday)

December 9th:
Christmas Card Day
National Pastry Day
International Anti-Corruption Day

December 10th:
Human Rights Day
Nobel Prize Day

December 11th:
National Noodle Ring Day
International Mountain Day

December 12th:
National Ding-a-Ling Day
Poinsettia Day
Gingerbread House Day

December 13th:
Ice Cream Day
Violin Day

December 14th:
National Bouillabaisse Day
Monkey Day
International Shareware Day

December 15th:
Bill of Rights Day
National Lemon Cupcake Day
National Cat Herder’s Day

December 16th:
National Chocolate Covered Anything Day

December 17th:
National Maple Syrup Day
Underdog Day
Wright Brothers Day
Free Shipping Day (3rd Monday)

December 18th:
Bake Cookies Day
National Roast Suckling Pig Day
National Wear A Plunger On Your Head Day
Answer the Telephone Like Buddy the Elf Day
International Migrants Day

December 19th:
Look for an Evergreen Day
Oatmeal Muffin Day
National Re-gifting Day (Thursday before Christmas)

December 20th:
Go Caroling Day
Louisiana Purchase Day
National Sangria Day

December 21st:
Forefather’s Day
Humbug Day
National Flashlight Day
Look on the Bright Side Day
Crossword Puzzle Day
Winter Solstice
Yule

December 22nd:
National Date Nut Bread Day
Festivus
The Shortest Day of the Year
National Haiku Poetry Day

December 23rd:
Roots Day
A Day to Air All Grievances

December 24th:
Christmas Eve
National Chocolate Day
National Eggnog Day

December 25th:
Christmas Day
National Pumpkin Pie Day

December 26th:
Boxing Day
National Candy Cane Day
National Thank You Note Day

December 27th:
Make Cut Out Snowflakes Day
National Fruitcake Day

December 28th:
Card Playing Day
Pledge of Allegiance Day

December 29th:
Pepper Pot Day
Tick Tock Day

December 30th:
National Bicarbonate of Soda Day
Bacon Day

December 31st:
Make Up Your Mind Day
New Year’s Eve
Unlucky Day
No Interruptions Day
Universal Hour of Peace Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (December 2013). December, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/december.htm

Mental Floss. (December 2013).  11 Offbeat December Holidays You Still Have Time to Celebrate.  Retrieved from http://mentalfloss.com/article/29492/11-offbeat-december-holidays-you-still-have-time-celebrate

Brownie Locks. (December 2013).  Bizarre, Crazy, Silly, Unknown Holidays & observances. Retrieved from http://www.brownielocks.com/DECEMBER2013.html

November Content Ideas for Blogs and Social Media

Monday, November 4th, 2013

November Content Ideas for Blogs and Social Media

Have you ever struggled with coming up with content to write on your blog and social media websites? Pounding your head against the wall because you think there’s nothing interesting to write about this month. Let me tell you, we have all been there. I want to make the search for content a little less stressful on you by providing you with a wide variety of content ideas each month that will be helpful to you.

Thanksgiving is the big holiday this month, but we found over 65 plump and juicy ideas for you to write about for this month. Here is our handy list of content ideas for this month. Enjoy…and try not to over-stuff yourself 🙂

One last thing…please add any other ideas in the comments below!

Here is our top 5 favorite ideas for this month

1. Veteran’s Day on November 11th

Veteran’s Day is a day to celebrate all the war veterans across the nation who has served our country. A day to honor all of those we are proud to call our family member, our coworker, our client, our neighbor or our friend.  There are war veterans everywhere you look who have all gone through something that civilians will never understand.

IDEA: Take a moment today to recognize someone within your community for their brave acts in making our country safe for your business to be up and running. That special person might just be someone in your company who is making a difference for you.

2. Electronic Greeting Card Day on November 17th

This day is meant to be a fun day to send ecards to everyone. With some many types of ecards, there are enough to go around and send everyone you know something different.

IDEA: Send out an e-card to your clients thanking them for being your client. You will get them smiling while thinking of your company.

3. Black Friday on November 29th

Black Friday is the largest shopping day in the United States. There is literally a world of possibilities to market Black Friday and get more sales. You can also have fun promoting the days leading up to this day.

IDEA: You can do a daily countdown to your sale, highlight different products and services that you offer that will be discounted that day, or mention stories from last year’s Black Friday.

4. Small Business Saturday on November 30th

This day originated 3 years ago in the effort to get people to not just shop at the big brand named companies on the biggest holiday shopping weekend of the year. It’s a day we can band together and support our local business and better our communities.

IDEA: If you are a small business, write about your journey to creating your own company. Really personalize it! You can write a blog about your company’s background or throw out “Did You Know?” facts about your company on social media sites. Make it in a form of questions to get people involved and engaging with you to try and guess the information about your business. Have facts that could beneficial to them through a fun environment.

5. National Writing Month

National Novel Writing Month goes through the whole month of November. This project is used to challenge people to write 50,000 words in a month. The point is to push people beyond their writing limits.

IDEA: I challenge you to take this opportunity to push yourselves to write as well.There is no need to write 50,000 words, but rather meaningful content that will get readers interested. Write encouraging words to your fellow participants out there to keep on writing. If you are a company who sells laptops, use this content to drive more sales.  If you own a bookstore, mention how books open the window to knowledge. If you sell office supplies, write about the different items you will need to write, ie a pencil, paper, or a comfortable chair to sit in while you write.

Celebrations by Month

  • Aviation History Month
  • Child Safety Protection Month
  • International Drum Month
  • National Adoption Awareness Month
  • National Epilepsy Month
  • National Model Railroad Month
  • National Novel Writing Month
  • Native American Heritage Month
  • Peanut Butter Lovers Month
  • Real Jewelry Month
  • National Sleep Comfort Month

Celebrations by Week

  • Week of November 16th- 23rd: Royal Society of Chemistry (RSC) National Chemistry
  • Week of November 24th-30th: National Games and Puzzles

Celebrations by Day

November 1st:

  • All Saint’s Day

November 2nd:

  • All Soul’s Day
  • Book Lovers Day  (First Saturday of the month)
  • Deviled Egg Day
  • Look for Circles Day

November 3rd:

  • Daylight Savings Ends
  • Housewife’s Day
  • Sandwich Day

November 4th:

  • King Tut Day

November 5th:

  • Gunpowder Day
  • Guy Fawkes Day

November 6th:

  • Marooned without a Compass Day
  • Saxophone Day

November 7th:

  • Bittersweet Chocolate with Almonds Day

November 8th:

  • Cook Something Bold Day
  • Dunce Day

November 9th:

  • Chaos Never Dies Day

November 10th:

  • Forget-Me-Not Day
  • USMC Day

November 11th:

  • Veteran’s Day
  • Remembrance Day (Canadian Holiday)

November 12th:

  • Chicken Soup for the Soul Day
  • Young Readers Day (Second Tuesday of Month)

November 13th:

  • National Indian Pudding Day
  • Sadie Hawkins Day
  • World Kindness Day

November 14th:

  • Operating Room Nurse Day

November 15th:

  • Clean Your Refrigerator Day
  • America Recycles Day
  • National Philanthropy Day
November 16th:

  • Button Day
  • Have a Party With Your Bear Day

November 17th:

  • Hanukkah Begins
  • Electronic Greeting Card Day
  • Homemade Bread Day
  • Take A Hike Day
  • World Peace Day

November 18th:

  • Occult Day

November 19th:

  • Have a Bad Day Day

November 20th:

  • Absurdity Day
  • Beautiful Day
  • Universal Children’s Day

November 21st:

  • False Confession Day
  • Great American Smokeout (Third Thursday in November)
  • World Hello Day

November 22nd:

  • Go For a Ride Day

November 23rd:

  • Eat a Cranberry Day
  • National Cashew Day
  • National Adoption Day (Saturday before Thanksgiving)

November 25th:

  • National Parfait Day

November 26th:

  • Shopping Reminder Day

November 27th:

  • Pins and Needles Day

November 28th:

  • Thanksgiving
  • Make Your Own Head Day
  • Red Planet Day

November 29th:

  • Buy Nothing Day (The day after Thanksgiving)
  • Square Dance Day
  • Black Friday (The Friday after Thanksgiving)
  • You’re Welcome Day (The day after Thanksgiving)

November 30th:

  • Stay At Home Because You Are Well Day
  • Small Business Saturday (The Saturday after Thanksgiving)

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (November 2013). November, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/november.htm

Wikipedia (November 2013).November. Retrieved from  http://en.wikipedia.org/wiki/November

The 5 Most Frustrating Things about Social Media and How to Fix Them

Tuesday, October 15th, 2013

The 5 Most Frustrating Things about Social Media and How to Fix Them Social media is a must to get your business to stand out amongst your competitors.  As much as I love social media marketing, I must admit, there are a lot of frustrating aspects that can make a business owner want to run and hide from it all together. Before you shut the door on social media, let me give you the keys to successfully overcoming five of its most frustrating aspects.

1.  There are too many social media websites, where do I start?

StartIn today’s world, there are social media sites for everything under the sun, so how do you choose?  It can be difficult to determine which sites are going to get someone noticed, and which sites are not going to drive a lot of traffic to your website.

My Solution: The basic most well-known social media websites are Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, and Instagram.  Start by selecting one social media site that will be the most valuable to the industry you are a part of.  Remember each industry is different so what may be the best for one company might not work for others. Once you have successfully established your brand on one social media site, then look into adding another site that will be beneficial to your company.  There is no need to worry about trying to be on every website right away. Stick to what you feel comfortable with and make those pages outshine the rest.  It is better to have one successful social media site than to have seven sites that have no content.

2.  Social media is time consuming, how do I fit it in?

Time Consuming I have heard it said more often than not that it is too time consuming to be on social media and run a business. There just aren’t enough hours in the day to get everything I need to get done, let alone have time to update my status. So, how do everyday businessmen and women do it?

My Solution: The answer is simple. Make it a priority.  For some people, it may seem like a waste of time to take that extra step in getting yourself online and writing to your followers. You may not see the value in it. It’s not necessary to spend hours online tweeting or pinning images to make an impact.  All you need to do is spend 15 to 30 minutes a day. In fact, I recommend that you don’t spend all day on social media if it is not your focus.  Your readers will want to read quality information and not be spammed with too much useless content. Allowing yourself 15 minutes a day on social media could be the difference between someone choosing your company over your competitors.

3.  I can’t seem to get any likes or followers, what will get their attention?

Question Marks It’s the age old question: How do I get people to like me?  Now that you have your social media sites set up and you are posting on a regular basis, how do you get people to follow you?

My Solution: Intrigue your readers with attention grabbing photos and information that is both stimulating and beneficial to your readers. Give them something of value that they will be gravitating to your page on a continual basis. It is crucial to stay current and up to date with the ever changing trends in order for others to follow you.  Topics to post about can include holidays, company events, new employees, your blog, other blogs that pertain to your industry, new trends, new product or service, current events, thought provoking questions, and entertaining questions about your company.

4.  Features are constantly changing, how do I keep up?

New Every time I log on to my social media accounts, I feel like there is a new feature that I need to learn.  You may be thinking, “How do I stay tuned in to the social media world without spending all day learning about it? I want my site to stay current and get the most I can out of it, but I get confused by what the new features are and how to use them.

My Solution: First, I suggest you subscribe to our blog using the signup form to the right of this article to keep up on the latest changes and trends. I would tell you not to rush into trying to learn everything all at once. Tackle one new feature at a time. Taking the time to know that one specific feature will give you an advantage on how to use it. My advice to you is to read blogs on that feature, and ask questions about it. Don’t be afraid to test it out to see how it will fit well into your business marketing plans.

5.  Hashtags are overused, how do I get mine to stand out?

Hashtags Hashtags are everywhere and it seems like a lot of companies are using them. I find that there are too many hashtags with the same words in them making it impossible for mine to truly stand out. How do I write a unique hashtag to get people directed to my page #withoutwritingamilelonghashtagthatnooneunderstands?

My Solution: Using hashtags correctly can get you noticed. I agree that finding the right hashtag is important to getting your company to stand out in the sea of hashtags. If you want someone to find your specific company then it would be good to write a hashtag like this #gowebsolutions. However, many times people are searching a topic rather than a specific company. This is where your creative thinking cap comes into play. It is recommended to use one to three words and no more than 2 hashtags per post. Something more fitting would be #creativewebdesigns or #seoskills.  Search the hashtags you write before posting. Check to see if there are too many people in that category that will get lost or if it is a manageable list that your name will be noticeable. Be careful to stay on the fine line between being unique and being searchable.

 

If you find yourself still feeling frustrated with social media and needing additional help on setting up and managing your social media sites, contact us at 520.664.2324 or alexis@gowebsolutions.com.

We want to hear from you. Tell us; what are the other things frustrate you about social media?

20 Stats: Why Your Business Should Be Using Social Media

Monday, August 19th, 2013

20 Stats: Why Your Business Should Be Using Social MediaI ran across this article about 101 Vital Social Media and Digital Marketing Statistics the other day. If you missed it, you can click here to read the entire post. I have created a “top 20” for easy reference. See why your business needs to be using social media in your marketing mix.

93% of marketers use social media for business
21% of small businesses plan to increase spending on social media advertising this year
90% of Inc. 500 companies use at least one major social media platform
62% of Inc. 500 companies say social media is either “somewhat” or “very” necessary to their growth
58% of consumers have “liked” at least one brand on Facebook
56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook
92% of small businesses say that social media is an effective marketing technology tool
95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing
80% of Facebook users prefer to connect with brands on Facebook
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network
69% of Twitter follows are based on recommendations from friends
34% of marketers say they have generated leads using Twitter
50% of Twitter users are more likely to purchase from brands they follow
80% of pins on Pinterest are repins (great content gets shared)
40% of marketers use Google+
57% of marketers have acquired customers via their blogs
52% of consumers say blogs have impacted their purchasing decisions
71% of marketers say that content marketing has helped improve their site’s ranking in organic search
77% of marketers say content marketing has increased website traffic

Here is a handy infographic we made for you to download and share with your friends:

For more information, check out these resources:
Full article:  http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29
Additional reading: http://www.pamorama.net/2011/09/18/10-facts-about-consumer-behavior-on-facebook/#ixzz2bEgE01y1
Additional reading: http://www.emarketer.com/Article/Small-Businesses-Devote-More-Resources-Websites-Social/1009713

Don’t know how or where to start using social media? We are experts in social media and internet marketing. We are your local experts and happy to help you get started today. Contact us or check out our Social Media Marketing services.

Internet Marketing Strategies for Small Business presentation

Thursday, May 30th, 2013

I recently did a presentation for Local First Arizona on Internet Marketing Strategies that you may find useful. Here is a summary of what’s included in the slides:

  1. What is Internet Marketing and why do you need it?
  2. How to research and strategize your marketing plan
  3. What Marketing elements to consider (Website, Content Marketing, SEO, Social Media, Email Marketing, Paid Marketing, etc.)
  4. Putting your marketing plan into action

I realize the slides themselves don’t tell the whole story, so when I have some time I’ll do a podcast to add the audio of the presentation. Until then, I hope you learn from the presentation. As a little bonus, there is a download link to the spreadsheet planner below. Don’t forget to ask any questions you have in the comments!

Here is the Internet Marketing Planner spreadsheet I reference in the slide show. Feel free to customize it and use it as your own.

The 2013 Search Engine Marketing Trends from the Experts

Monday, February 4th, 2013

nullIt’s no surprise that marketing online is on the rise.  Today people are researching online before buying offline and most offline purchases are a result of such searches.  Monitoring your online presence is an important part of building your business and your company’s reputation.  How are you ranking online?  How is your reputation? Are your efforts returning results?  We took a look at what the experts say the latest trends in search engine marketing are for 2013 and we have broken them up in easy to use chunks for you work into your internet marketing.

 Diversified  marketing

Let’s face it; if there is one thing we know about the Internet, it’s that it’s constantly changing. There was a time when just shifting the words on your website could totally change how you got found…not anymore. There are many more tools available to us than ever before making diversifying your marketing not just smart but critical. Focusing on one method of online marketing puts you in danger of leaving you empty handed if the tide shifts.

This year, try some new ways to get your marketing message out. Are you spending all your time on social media? Try sending out some press releases. Have you been working to get links to your site? What about a small paid campaign on Google Adwords or Facebook? Monitoring your efforts for greater return and longevity in more than one avenue will directly show you which avenues are effective.  Today more and more marketing strategies are getting results and it is important to see what is effective for your business. Bottom line: always be testing out new ways to market!

How you can do it:

  • Mash up your content – creating fresh, moving content keeps your website crawled by search engines. Take that fresh content, and integrate it with other tools (some call this “re-purposing” your content). Write a press release, then put it on your blog, post it all over your social media, and then send it out to the media. Have a tutorial or how-to? Write it up as an article, share the pictures on Pinterest, and then make a video out of it. The ideas are endless!
  • Amp up your social media – search terms apply to social media sites as well, keep your accounts active, updated, and social; no one likes to visit an inactive social media site
  • Try out some paid marketing if you aren’t already – budget for paid marketing and monitor your success. Paid marketing WILL get people to your site, but you keep them there with great information. As you focus your efforts on paid, keep in mind that re-targeting ads also gets results.
  • Utilize the distribution of Press Releases – press releases give you exposure to many outlets you might not have otherwise been able to reach. Distribute your next one on PRWeb.com and monitor your results. News articles are not dead.
  • Monitor your Search Engine Optimization efforts – If you don’t have a monitoring tool like Google Analytics, how will you know where to focus your efforts? Monitor what pages people visit, how long they stay on your site, and adjust your content accordingly.

Mobile web

7.96% of all web traffic in the U.S. is mobile traffic – Pingdom. If that wasn’t enough, mobile makes up for about 20% of search traffic according to Google.  If your site isn’t mobile optimized, consider losing your visitors fast–because chances are; they’re looking for fast information. In a study by Equation Research “What Users Want from Mobile“, it is pointed out that 74% of mobile users will wait only 5 seconds for the mobile page to load before abandoning it, and according to Facebook, 488 million users regularly use Facebook mobile.

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What Users Want from Mobile

How you can do it:

  • Responsive web design – responsive web design allows your website to be seen on mobile, desktops and tablets – in a smaller, mobile-optimized format that is easy to navigate and read.
  • Make sure your phone number is “clickable” on phones and tablets – when people visit your website on a phone they like to be able to click your phone number or address so they can contact you more easily, make sure your phone number and address are in txt, not an img.
  • Don’t over-visualize – flashy websites might be appealing on a big screen but when you are looking for information quick, skip the imagery and get right to business.
  • Skip the sound – though we’re not a huge fan of loud music on websites to begin with, leaving it on your mobile version might frighten the mobile user trying to do a search discreetly, especially if they have the ringer turned up.
  • Only present useful information – if your website is jam-packed with information and resources, consider skipping some of the excess information in your mobile version and provide only the useful information on the go.

Content optimization vs. SEO

I read a tweet the other day from @___Mansfield that said: “Step aside SEO! You need to think about CMO now http://geeklesstech.com/step-aside-seo-you-need-to-think-about-cmo-now/ ….”  Though it certainly has shifted, in our opinion CMO (Content Marketing Optimization) is, and should have always been a part of Search Engine Optimization. No one is going to write your website for you, and if you are using borrowed content, Google will know.  Content is your way to keep your website living and breathing – something Google spiders love to crawl.

How you can do it:

  • Focus on content; rankings and conversion will follow – Google loves websites that people love. Provide useful, informative, and exciting content to get people frequenting your website as a go-to source. The more people visit the site, the more relevance your website will have online.
  • Blog about it. – if you have an interesting product you want people to know about, share it with the world. You don’t have to be a blogger to blog, simply be an expert in your field with a thing or two to say about your product or service. Fresh keyword-rich content will get Google scanning your site for relevance, and relevant information will boost your site’s reputation. If you don’t have a blog, consider getting one. It takes much less effort than you think.
  • Make content strategy a crucial part of your business – an aimed content-management plan will set you apart as an expert in your field. According to HiveFire, 82% of B2B marketers now utilize content marketing as a strategy in their marketing efforts–because it works.
  • Provide custom content – it may be useful in your brainstorming efforts to find ideas online, but it is crucial to not only set yourself apart as THE source in your field, but one who is providing custom content that isn’t already out there yet. Fear the cookie-cutter blogs and write the content that you would like to read.

Connecting with current customers

As a business owner, it can be hard to find that balance between taking care of your current customers and finding new ones, but at the end of the day it is much more difficult to get a new customer than it is to do repeat business with an existing customer. Many people forget that online marketing isn’t just about getting new customers, it’s also about staying connected with the ones you already have, and some online tools do an incredible job helping you connect.

How you can do it:

  • Email marketing is still critical – using services like Mailchimp and Constant Contact, are great tools to distributing your email campaign, monthly press release, or newsletter. Keep an email opt-in form at the counter in your place of business so you can collect emails from the people who would benefit from your information. Consider putting a “newsletter signup” form on your website too.
  • Ask for reviews – It’s as simple as that; ask and you will receive. If you are running your business they way it should be run and delivering on your customer service, there is no reason to not ask for those reviews. Reviews whether bad, good, or neutral, help your rankings (though the better ones hold more weight). Encourage your customers to post a review on Google or Yelp, or even have them post reviews directly on your website.
  • Employ a referral system – referrals can be one of the best sources of new business. Offer clients a perk when they refer new customers.
  • Connect with your clients and other businesses on social media – connecting with your current customers via social media gives you access to their interests and friends as well. When they share your information, think about how many of their friends see it too. Connecting with other businesses is important as well because potential and current clients like to see that you are involved in the business and local community.
  • Take advantage of social networking – supporting other businesses and networking groups not only gets your name out, but it puts a face to the business. Spending all of your time and efforts online will not be very fruitful if you don’t put forward a face that people can recognize and trust.

Taking your Social Media to the next level

Social media is taking the world by storm. According to TechCrunch, people socialize 40% more on social media sites than they do offline. Though this may be a scary statistic, it’s important to know that it is a growing avenue for advertisement and can boost your rankings if it is used right.  Some businesses only use social media platforms to get their business found online, but there are many different tactics that can get your brand moving on social media sites, and when more than 1 million websites have integrated with Facebook in various ways, it’s important to pay attention.

How you can do it:

  • Use visuals and media – the general rule of thumb is to keep your posts and Tweets short, sweet, and to the point. The trick is to provide compelling information in that short space. Using media and visuals give you a higher chance of being seen especially on Facebook. If you have a YouTube channel, share your videos on Facebook and watch the engagement.
  • Integrate your social media – an easy way to get your website found online is by making it social. Add social media buttons to your website and integrate them with your Facebook, Twitter, Linked in, G+ and Pinterest accounts, check out “Get More Website Traffic in 7 Minutes with Social Sharing“. On your blog posts and pages that you think are sharable, add social share buttons to get people advertising for you.
  • Try social media marketing –“Social marketing” like Facebook ads cost less than PPC (Pay Per Click) marketing on Google, Yahoo and Bing, and give bigger return. Utilizing “Promoted Posts” on Facebook directly increased one of our clients likes by 50% and even generated them more leads.
  • Automate your posts – if you don’t have time to spend 30 minutes a day with your social media, that’s okay.  Sites like http://bufferapp.com/ allow you to schedule Tweets and Facebook posts days, weeks, and months in advance.
  • Monitor your success – on Facebook, once you gain 30 followers, you are given Facebook statistics to see the interaction and “likes” on your page. We recently started using Sprout Social, which allows you to connect several different accounts including your Linked in, to monitor stats and analytics.

The thought of online marketing can seem overwhelming, but when broken down, it is more palpable. Take time to optimize the content on your website and to keep new content flowing and you will begin to see results. Recognize the search trends people are leaning towards and make sure your website is a reflection of those trends.

As always, if you don’t want to do it yourself, we specialize in getting you found online.  Click here or give us a call at 520-664-2324.

We Love Comments! Feel free to leave one below.

Cyber Monday Works for Local Businesses Too!

Wednesday, November 21st, 2012

Cyber Monday Works For Local Businesses TooAs smart business owners we are good at finding ways to market ourselves, especially around the holidays. Wallets open up, spirits are high, and cash registers are a-ringing.

Black Friday is the easy one to call out, the biggest shopping day of the year that breaks records and often makes the entire years margin for some businesses.

Recently we got Small Business Saturday, a “shop small” initiative put together by American Express to promote local community businesses. But did you ever think of using Cyber Monday to drive even more sales? If you have a website, why not use it as yet another tool to bring in some new business?  Or offer an exclusive promotion to your clients.
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A Billion Reasons to use Facebook for Business

Friday, October 5th, 2012

I still get that funny look when I recommend social media marketing to small business owners. I’d say equal parts cute, alarmed and even a little funny – that little squirm and the slight look of pain when I tell them I think it’s a good idea to use social media. For some, you’d think I was recommending a root canal.

And now comes the giant slap in the forehead. Facebook announced yesterday it has over 1 Billion users.

Numbers just don’t lie. That’s 1 in 7 people in the world that now have that familiar blue page up on their computers, smartphones, and yes, even televisions. If you are in business and you still aren’t using Facebook, you may want to find some time to get in the game. It’s a simple idea – go where your customers are. Chances are, they have a Facebook account, and may be on other social sites too.

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