Social Media Category

Where To Spend Your Internet Marketing Time And Dollars

Monday, September 28th, 2015
Internet Marketing Weekly

 

Extremely valuable data just came in that tells us what works in Internet Marketing. Our friends at BrightLocal combined survey data from 477 small business owners and digital marketers to “better understand which digital channels take up the most time/effort, which deliver the greatest leads, and which provide the best ROI”.

Are you on the edge of your seat yet? I sure was. Here are the highlights of the survey.

Local Search, Organic Search, and Direct Traffic deliver the most ROI (in that order).

I can already hear your first question – what’s the difference between Local Search and Organic Search? Ah, let me wipe away that look of confusion. Local Search starts with your Google My Business listing, and then all the “local” oriented sites your business information can be on. Sites like Yelp, CitySearch, YellowPages.com, etc. The more complete and accurate, the better. Anything with your Name, Address, Phone, and URL for starters.

Organic search is where you show up under the local results. This is influenced by the authority and popularity of your domain and individual pages on your site, how relevant and well organized your content is, and many other factors like freshness, social signals, and more.

One note: ROI isn’t just money, it’s also time and effort, according to the article.

Other valuable sources are Google Adwords, Email Marketing, Referral Traffic and Mobile Marketing.

This supports my belief that a well-rounded marketing plan uses many tactics. Google Adwords isn’t my favorite paid medium, but by far it’s the favorite in this survey. It’s immediate, easy to plan and budget for, and you can see if it’s working or not. Mobile marketing is paid too, and a lot of that is also done through Google Adwords. Email marketing and referral traffic come up strong, which are good ways to connect and grow your current customers. If you aren’t seeing your customers coming back for more services, I’d start using email to keep in contact.

The losers? Facebook, Twitter, and Display Advertising.

Social media may be hot, but it doesn’t put money in your back account, according to the survey. This year Facebook and Twitter account for just 7% and 4% or return on investment respectively. Compared to 23% from Local Search, I sure hope you aren’t spending all your time on social media.

The summary here is SEO is still far more important than just social media marketing, and a well-rounded plan with all the elements is best.

If it’s time to look at your internet marketing plan, give me a call and help you get on track.

Read the entire article at Search Engine Land.

 

More Internet Marketing News

6 Essential Research Studies that Marketers Shouldn’t Miss [Search Engine Watch]

The New Google Search Display and Marketing Implications [Search Engine Land]

Google Phases Out Google+ Even Further – Or Does It? [Search Engine Watch]

Google Search 4th Most Popular App, Growing Faster Than Facebook [Search Engine Land]

Google Adds Dynamic Callout Extensions in AdWords [Search Engine Land]

Twitter Dumps Share Totals in Redesign of Tweet and Follow Buttons [Marketing Land]

Mobile Millennials Spend Almost an Hour a Day on Facebook [Marketing Land]

Facebook Releases Guide to Maximize Local Awareness Ads [Social Media Today]


Internet Marketing Learning Center

Here are this week’s hand-picked articles and tools to help you market online.

4 Creative Ways to Boost the ROI of Your Content Marketing Efforts [Search Engine Journal]

What You Need to Know about WordPress Site SEO Optimization [Search Engine Land]

How To Secure Your Social Media Accounts: 5 Tools [Social Media Examiner]

How To Be Strategic Using LinkedIn to Generate Leads [Duct Tape Marketing]

How a Social Media Audit Can Improve Web Traffic [Search Engine Journal]

How Long Does it Take for Social Media Marketing to Pay Off? [Social Media Today]

Yahoo Tests Google Results, Local Directory Data, & Help For Fat Fingers

Friday, July 3rd, 2015
Internet Marketing Weekly

Happy Friday, and Happy 4th of July! Introducing the shorter, MUCH more useful Internet Marketing Weekly. I have reformatted this newsletter to give you only the most important and most useful Internet Marketing news and tools of the week. The “must-have” info, if you will. As always, I appreciate your feedback – Leave us a comment on our Facebook page.

Holiday Hours: We’ll be closing up shop a bit early today, July 3rd, for the Independence Day holiday. We’ll be back Monday, normal hours.

And now…on to what matters!

Hot News in Internet Marketing

Here are the top stories in the Internet Marketing world. Some you’ll care about, some you won’t. Either way, you can’t say I didn’t tell you 🙂

Top Story: Yahoo! Now Testing Google Results

Search engine competition just heated up. Yahoo! is showing Google results in their own search results. Yahoo’s US market share is currently 12.7% while Google’s is 64.4%, which makes this a win-win for both and may (I stress MAY)  boost Yahoo’s relevance. Here’s the full article:

Yahoo Search Testing Google Powered Search Results

More Internet Marketing News

Is Local Directory Traffic On The Rise Again? (Not BBB accredited? You may think twice after reading this article)

Twitter Updates Audience Insights & Introduces Persona Targeting

Facebook Algorithm Update – Actions Taken Within Videos Now Factored In

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Google Addresses Fat Finger Ad Clicks On Mobile

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Internet Marketing Learning Center

Here are this weeks hand-picked articles and tools to help you market online.

YouTube Community Development: How to Build a Following With YouTube

13 Important Questions You Need to Ask Yourself Before Blogging

What Does It Mean To Be Mobile First? And Why Should Marketers Care?

Be Funny: The Amazing Power of Humor in Social Media Marketing

How to Use LinkedIn Showcase Pages for Business

 
Stat of the Week

Have a great weekend!

How To Market Your Local Business Online Slides

Wednesday, June 24th, 2015

Today I presented How To Market Your Local Business Online to a group of local business owners at the Better Business Bureau of Southern Arizona. We had a great group that had many questions! As promised, here are the slides from the presentation.

 

If you weren’t able to attend, the presentation covered several local internet marketing topics, including:

  • The top factors that get your local business found online
  • Where do you start? Google, of course! Google My Business
  • The #1 marketing tool: Your website
  • The basics of a successful website
  • The 10 things your website must have to compete
  • Broadcasting your business data
  • How BBB accreditation helps your local SEO
  • Social media marketing for your local business
  • How online reviews make you money
  • The do’s and don’ts of online reviews
  • Simple strategy to generate great reviews

I’ll be doing this presentation again soon, so if you’d like to attend, contact me here to get on the waiting list. Happy marketing!

Local rankings shift, Why people leave your site, & Smartphone use up

Saturday, May 30th, 2015
Internet Marketing Weekly

This week’s top News, tips and tools to help you market your business online.

What’s Inside

Google local rankings shift, Why people leave your site, & Smartphone use is up

Apologies for missing last weeks edition. It turns out the Internet in Rocky Point isn’t as reliable as I hoped – all of 11K – not even as fast as the first dialup! Here’s this week’s top articles, nice and fresh.

Top Story Of The Week

There has definitely been some local ranking changes this week. Yours may be affected.
Google Local Search Results Shifting After Google Maps Bomb Fix?

Social Media Marketing

Here’s a good look at how shareable content helps your rankings.
Has Google Turned up Social Signals as a Ranking Factor?

I predict Yelp will lose relevance as more competition pops up. Here’s a good example.
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search

Content Marketing & Blogging

Probably the most useful article I’ve seen all week. Autoplay videos? Still? Ack!
16 Reasons Why People Leave Your Website

Need ideas on what to write about? Help is here!
How to Produce Great Content (Even if You’re a Terrible Writer)

This is a super-fast read if you are content-challenged this week.
12 Awesome Content Marketing Ideas That Aren’t Blog Posts

Local Search & SEO

With 64% of Americans using Smartphones (and growing), this will only get higher.
Google Says “Near Me” Searches Have Doubled This Year

Somewhat higher level but the video is fun, Rand is one of the best, and the topic is very relevant to small businesses.
Is Brand a Google Ranking Factor? – Whiteboard Friday

Paid Marketing

The better you target, the better your results. Even better…it will save you money 🙂
6 Unique Ways to Target Your Facebook Ads

Stat of the Week

Stat of the Week

10% of American smartphone owners do not have any other form of high-speed internet access at home beyond their phone’s data plan

 

 

 

Have a great weekend!
Joey @ Go Web Solutions

WordPress owns the Net, Quizzes and Images work on Social, & more

Saturday, May 16th, 2015
Internet Marketing Weekly

This week’s top News, tips and tools to help you market your business online.

What’s Inside:

WordPress owns the Net, Quizzes and Images work on Social,  Help for Shoestring Budgets & Changes to Facebok Ads

Top Story of the Week

Even we were surprised at this number!
Report: 78.8% Of Site Owners Use WordPress For Content Management

Social Media Marketing

Quizzes are a good way to drive interaction, when done right.
Are Facebook Quizzes Your BEST Chance to Go Viral? (yes, says this Case Study)

Email marketing is making a comeback and here’s how it fits in.
Social Media Is a Waste of Time Without Building an Email List

Your images make all the difference.
8 Traits that ALL Successful Social Media Images MUST Have

Content Marketing & Blogging

Content marketing not working? Give it the Gordon Ramsay treatment.
Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy

Easy to implement ideas that will make your inner tight-wad happy.
21 Ways To Market Your Business Online On A Shoestring Budget

Myth: Content marketing is easy. NOT!
The 1% Rule Of Content Marketing

Local Search & SEO

This should be the SEO playbook for acquiring another business or location.
How To Acquire A New Location & Avoid Screwing Up The Local SEO

Great suggestions if you run an e-commerce store.
4 Tactics for Outstanding E-commerce SEO

Google simplifies online food ordering. 
Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs

Paid Marketing

Running FB ads? Don’t miss this new feature.
Facebook Now Lets People Call Businesses From News Feed Ads

Get the most out of your Facebook ad spending.
11 Examples of Facebook Ads That Actually Work (And Why)

Stat of the Week

Stat of the Week

According to Google Webmaster tools, what percentage of websites are “Mobile Ready?”
51% Not Mobile Optimized
49% Mobile Optimized

 

Have a great weekend!

Prep your Followers to Expect the “Pot of Gold”

Monday, March 10th, 2014

Prep your Followers to Expect the Pot of Gold

The “pot of gold” or useful tip you give your followers should be something they can rely on you to give them on a continual basis. When planning out your social media schedule, come up with a plan that offers the same type of tool that your followers can expect to see on the same day of the week or month. Keeping a consistent schedule will help bring your followers back to your profile waiting in anticipation for that next blog.

For example, set up your social media schedule to look similar to this layout (or one of your choosing):

  •     Mondays: Weekly Tip
  •     Tuesdays: Weekly Blog
  •     Wednesdays: Question of the Week
  •     Thursdays: Share a Resource
  •     Fridays: Fun Fact Day

By offering your followers tools that will either help them, make them more knowledgeable of your company, or just give them interesting or fun information, you are providing them with a way to connect with your company. You are also giving them a reason to want to come back and tell other’s about your company. By being dependable, you are preparing your followers to expect that “pot of gold” you offer. Use this opportunity to reel new customers in.

Want to see a sample marketing plan on how you can spend your time wisely on social media daily? Sign up to be one of the first to receive our Social Media Quickies Marketing Guides or contact us to work with you on an individual marketing plan for your business.

Facebook: Personal vs Business Page

Monday, March 3rd, 2014

Facebook: Personal vs Business Page

When connecting to Facebook, some business owners may find it difficult deciphering whether to use a personal profile versus a business page. For the sake of your business, always create a business page and forgo using your personal profile to promote your business. Here are the top reasons why a business page is more beneficial and professional.

1. Your business will be easier to find because your business name will be more recognizable than your personal name. People will be more likely to look for a business when searching for them online than the person behind the business. They want to validate the company that it exists and one way to do that is to look at it’s Facebook page.

2. You can show your brand on your business page. A business page can be branded with your logo and a Timeline Photo that represents your brand. This plays back into making your company more recognizable. Also, people prefer to see a logo than a photo of the CEO on the page. They trust that logo.

3. Don’t mix business with pleasure; be professional! If you’re using your personal profile page as your business page, you will have times when your comments or status posts will be too personal for the image you’re trying to portray. Nobody wants to see the photo your mom tagged you in on “Throwback Thursday” of you in your diapers. They want to hear about your business.

4. It’s easier for people to connect with you by Liking your page. With a business page, all a person has to do is “Like” your page for your status updates to appear on their News Feed. With a personal page, they have to add you as a friend and wait for you to add them back. Not only is it an extra step for you, but it’s one that people might not take because being friends means that you can also see their profile. They want to be able to follow your company without having to share all their information in return.

5. A business page allows for multiple users (employees) to be connected to your business page. If you have a Social Media Manager or have hired a company to run your social media marketing, then you want to be able to give them access to the page without giving them access to your personal page. Plus, you can both stay connected as well as any other employees who may write a post. This gives more visibility to your Facebook page.

6. Gives people the opportunity to “check-in” at your establishment. If someone “checks-in” at your place of business, it provides more eposure of your business name on someone else’s profile.

If you want to learn how to setup a Facebook business page or any of the other top 5 social media sites, then sign up to be one of the first to receive the Social Media Quickies Guides for Business at www.socialmediaquickies.com.

March Content Ideas for Blogs and Social Media

Friday, February 28th, 2014

Spring into action this March with fresh content ideas that will keep your readers interested.  As the weather starts to warm up, so should what you’re sharing online. We are here to help season your content with ideas that keep you busy writing every day of the month. We offer a list of over 250 content ideas each month including 5 in depth ideas that you can cater to fit your business.

If you have any additional ideas you would like to add or any success stories from using any of our content ideas, we would love to hear about them! Leave us a comment below with the details.

Featured Content Ideas

1. International Ask a Question Day (14th)

Use this day to hear from your customers. Let them know that on this day they can ask you a question about your products/services or your company. Not only make it about them answering a question, but let them know that they’ll receive an answer to their question in a timely manner. Leaving the day open to get as many questions as you can that day will definitely bring your business some engagement on your social media. The purpose is that although a person can ask you a question on any normal day, this day will let them feel free to ask their question they might be forgetting to ask.  It shows that you care about your customers and want to hear what they have to say.

2. Write a Case Study

A case study is where you write about a certain product or client. You start off writing about who that client is or introducing the the product. Then you move on to explaining the problem and why the client needed your services in the first place.  After setting the story with the problem, you write about the solution you weer able to offer them and the results that received because of that solution. The perfect case study promotes your business by showing your readers how instrumental you were in helping them get their intended results. This idea is also great because it can repeated  as often as you would like.

3. Fun Fact of the Week

Whenever someone sees the words” Did you know?” they are intrigued on what you have to say next. Keep your followers on their toes by giving them a weekly fun fact that they can take away from your post or blog.  If possible, tie that fact into an opportunity to sell. An example would be if you were to say a fact regarding the benefits of one of your products that might not be known to everyone. In hearing that benefit, you may catch someone’s attention enough that they will want to purchase your product.

4. Make Up your Own Holiday (26th)

You have seen numerous “holidays” every month on these content blogs that range in ideas for every type of business out there.  Instead of waiting for a “holiday” that fits your business, why not create your own? Celebrate something that’s important to your business and offer a promotion specific to that day. If  it becomes a success, then make it annually and repeat your “holiday” every year. Eventually, your customers will come to look forward to that day and will anticipate the type of promotion you are going to offer them that year.

5. Make your Followers Laugh

Being all business all the time can be exhausting for your reader. Give them a break by telling them a short and appropriate comedic story that relates to your business. Let them know that your business can also be lighthearted.  if you don’t have a funny story to tell, them share a photo that will make them laugh. It can be a joke that’s commonly heard against  your products. Just remember whatever you post that it doesn’t portray your company in a negative light.

Celebrations by Month:

Academy Awards Month
Adopt a Rescued Guinea Pig Month
American Diabetes Alert Month
American Red Cross Month
Bell Peppers and Broccoli Month
Berries and Cherries Month
Brain Injury Awareness Month
Colic Awareness Month
Colorectal Cancer Awareness Month
Credit Education Month
Chronic Fatigue Syndrome Awareness Month
Deep Vein Thrombosis (DVT) Awareness Month
Dolphin Awareness Month
Employee Spirit Month
Exotic Winter Fruit & Leeks/Green Onions Month
Hemophilia Month
Honor Society Awareness Month
Humorists are Artists Month
International Ideas Month
International Listening Awareness Month
International Mirth Month
Irish-American Heritage Month
Kidney Month
Malignant Hyperthermia Awareness Month
Music in our Schools Month
National Athletic Trainers Month
National Caffeine Awareness Month
National Celery Month
National Cheerleading Safety Month
National Clean up Your IRS Act Month
National Color Therapy Month
National Colorectal Cancer Awareness Month
National Craft Month

National Developmental Disabilities Awareness Month
National Endometriosis Awareness Month
National Essential Tremor Awareness Month
National Ethics Awareness Month
National Eye Donor Month
National Flour Month
National Flower Month
National Frozen Food Month
National Kidney Month
National March Into Literacy Month
National Multiple Sclerosis Education/Awareness Month
National Noodle Month
National Nutrition Month
National On-Hold Month
National Optimism Month
National Peanut Month
National Poison Prevention Awareness Month
National Problem Gambling Awareness Month
National Professional Social Worker’s Month
National Sauce Month
National Social Work Month
National Umbrella Month
National Women Inventors Month
National Women’s History Month
Play the Recorder Month
Read an E-Book Month
Red Cross Month
Rosacea Awareness Month
Save Your Vision Month
Sing with Your Child Month
Spiritual Wellness Month
Supply Management Month
Trisomy Awareness Month
Workplace Eye Healthy and Safety Awareness Month
Youth Art Month

Deaf History Month (March 13 – April 15)
Lent – Begins on Ash Wednesday – March 5, 2014 – April 17, 2014
National Kite Month (March 29 – May 3, 2014)

Celebrations by Week:

Week of March 1st-7th: National Aplastic Anemia & MDS Awareness
Week of March 1st-7th: National Cheerleading Week
Week of March 1st-7th: National Ghostwriters Week
Week of March 1st-7th: Universal Human Beings Week
Week of March 1st-7th: Will Eisner Week
Week of March 1st-16th: Iditarod Race
Week of March 2nd:8th: Celebrate Your Name
Week of March 2nd-8th: National Sleep Awareness
Week of March 2nd:8th: National Consumer Protection
Week of March 2nd:8th: National Schools Social Work Week
Week of March 2nd-8th: National Severe Weather Preparedness Week
Week of March 2nd:8th: National Words Matter Week
Week of March 2nd-8th: Patient Safety Awareness
Week of March 2nd-8th: Professional Pet Sitters Week
Week of March 2nd-8th: Read an E-Book Week
Week of March 2nd-8th: Return Borrowed Books Week
Week of March 2nd-8th: Save Your Vision Week
Week of March 2nd-8th: Telecommuter Appreciation Week
Week of March 2nd-8th: Women in Construction Week
Week of March 3rd-7th: Newspaper in Education Week
Week of March 3rd-7th: Share a Story – Shape a Future Week
Week of March 3rd-8th: National Invasive Species Awareness
Week of March 3rd:8th: National School Breakfast Week
Week of March 3rd-9th: National Collegiate Health and Wellness Week
Week of March 3rd-9th: Women of Aviation Worldwide
Week of March 3rd-9th: National Problem Gambling Awareness
Week of March 7th-9th: International Festival of Owls
Week of March 8th-14th: Universal Women’s Week
Week of March 8th-14th: National Procrastination Week
Week of March 9th- 15th: Girl Scout Week
Week of March 9th- 15th: National Pulmonary Rehabilitation Week
Week of March 9th-15th: Teen Tech Week
Week of March 10th-16th: Brain Awareness
Week of March 11th-17th: Turkey Vultures Return to the Living Sign
Week of March 14th-23rd: National Science & Engineering Week
Week of March 16th- 22nd: American Chocolate Week
Week of March 16th- 22nd: Health Information Professionals Week
Week of March 16th- 22nd: Inhalants and Poisons Awareness
Week of March 16th- 22nd: National Animal Poison Prevention
Week of March 16th- 22nd: National Flood Safety Awareness
Week of March 16th- 22nd: National Poison Prevention
Week of March 17th-23rd: Act Happy
Week of March 17th-23rd: National Wildlife Week
Week of March 23rd-29th: National Agriculture Week
Week of March 23rd-29th: National Cleaning Week
Week of March 23rd-29th: National Protocol Officer’s Week
Week of March 23rd-29th: National Tsunami Awareness
Week of March 25th-29th: Termite Awareness
Week of March 29th-April 6th: NanoDays
Week of March 30th-April 5th: National Week of the Ocean
Week of March 30th-April 5th: Root Canal Awareness

1st Full Week of March: National PTA Drug & Alcohol Awareness
2nd Week of March: Chocolate Chip Cookie Week
2nd Week of March: National Aardvark Week
2nd Week of March: National Bubble Week
2nd Week of March: National Crochet Week
3rd Week of March: National Manufacturing Week

Celebrations by Day:

March 1st:
Asiatic Fleet Memorial Day
Beer Day (in Iceland)
International Women of Color Day
National Fruit Compote Day
National Horse Protection Day
National Peanut Butter Lover’s Day
National Pig Day
Peace Corps Day
Plan a Solo Vacation Day
Refired, Not Retired Day
Self Injury Awareness Day
Share a Smile Day
St. David’s Day
World Compliment Day

March 2nd:
Dr. Seuss Day
Namesake Day
National Banana Cream Pie Day
National Corndog Day
National Old Stuff Day
Texas Independence Day

March 3rd:
Bonza Bottler Day
Casimir Pulaski Day
I Want You to Be Happy Day
If Pets had Thumbs Day
National Anthem Day
National Cold Cuts Day
National Mulled Wine Holiday
Navy Reserves Birthday
Peach Blossom Day
Read Across America Day

March 4th:
Holy Experiment Day
Hug a GI Day
Mardi Gras Carnival (New Orleans)
National Grammar Day
National Pancake Day (IHOP)
National Pound Cake Day
Shrove Tuesday / Mardi Gras

March 5th:
Ash Wednesday (1st Day of Lent)
National Absinthe Day
National Cheese Doodle Day
National Multiple Personality Day
Town Meeting Day Vermont

March 6th:
Dentist Day
National Frozen Food Day
National White Chocolate Cheesecake Day

March 7th:
Alexander Graham Bell Day
Dress in Blue Day
Employee Appreciation Day
National Cereal Day
National Crown Roast of Pork Day
National Salesperson Day
World Day of Prayer

March 8th:
Girls Write Now Day
International Women’s Day
National Genealogy Day
National Peanut Cluster Day
National Proof Reading
Women’s Rights & International Peace Day

March 9th:
Barbie Day
Check Your Batteries Day
Daylight Savings Start
Get Over It Day
Girl Scout Sunday
Joe Franklin Day
National Crabmeat Day
National Meatball Day
National Panic Day

March 10th:
Canberra Day
International Day of Awesomeness
Land Line Telephone Day
Mario Day
National Blueberry Popover Day
National Napping Day
National Pack Your Lunch Day
National Women HIV/AIDS Awareness
Salvation Army Day
U.S. Paper Money Day

March 11th:
Johnny Appleseed Day
National Worship of Tools Day
Oatmeal Nut Waffles Day
Organize Your Home Office Day
World Plumbing Day

March 12th:
Girl Scouts Day
National Alfred Hitchcock Day
National Baked Scallops Day
Plant a Flower Day
Registered Dietitian Day

March 13th:
Coconut Torte Day
Ear Muff Day
Good Samaritan Involvement Day
K-9 Veterans Day
Ken Day
L. Ron Hubbard Day
National Jewel Day
National Open An Umbrella Indoors Day
Popcorn Lover’s Day
Smart & Sexy Day
Ta’ Anit Ester
World Kidney Day

March 14th:
Bake a Pie in Solidarity Day
International Ask A Question Day
Learn About Butterflies Day
Middle Name Pride Day
National Pi Day
National Potato Chip Day
Save a Spider Day
World Book Day

March 15th:
Ag Day, Celebrating Our Bountiful Food Supply
Brutus Day
Buzzard Day
Dumbstruck Day
Ides of March
Maple Syrup Saturday
National Everything You Think is Wrong Day
National Pears Helene Day
National Quilting Day
True Confessions Day
World Consumer Rights Day

March 16th:
Curlew Day
Freedom of Information Day
Goddard Day
Lips Appreciation Day
National Artichoke Hearts Day
National Everything You do is Right Day
Purim
St. Urho’s Day

March 17th:
St. Patrick’s Day
Campfire girls Day
Corned Beef and Cabbage Day
Evacuation Day
Submarine Day
Well-Elderly Day

March 18th:
Forgive Mom and Dad Day
Goddess of Fertility Day
National Awkward Moments Day
National Biodiesel Day
Oatmeal Cookie Day
Supreme Sacrifice Day

March 19th:
Act Happy Day
Kick Butts Day
Let’s Laugh Day
National Chocolate Caramel Day
National Day of Honor
National Poultry Day
Operation Iraqi Freedom Day
Saint Joseph’s Day
Swallows Return to San Juan Capistrano Day

March 20th:
Bed in for Peace Day
Bock Beer Day
Companies that Care Day
Extraterrestrial Abductions Day
Great American MEAT-OUT
International Astrology Day
International Day of Happiness
International Earth Day
Kiss Your Fiance Day
March Equinox
National Jump Out Day
National Native American HIV/AIDS Awareness Day –
National Ravioli Day
Nowruz
Proposal Day
Snowman Burning Day
Spring Equinox
Won’t You Be My Neighbor Day
World Frog Day
World Sparrow Day
World Storytelling Day

March 21st:
Big Bang Day
Brain Injury Awareness Day
California Strawberry Day
Incredible Kid Day
International Day for the Elimination of Racial Discrimination
International Day of Forests and the Tree
International Day of Nowruz
National Common Courtesy Day
National Day of Action on Syringe Exchange
National Flower Day
National Fragrance Day
National French Bread Day
Single Parents Day
Spring Fairy Fun Day
World Down Syndrome Day
World Poetry Day
World Puppetry Day

March 22nd:
As Young As You Feel Day
Coq Au Vin Day
International Day of the Seal
National Bavarian Crepes Day
National Goof Off Day
National Water Day
World Water Day

March 23rd:
National Chip and Dip Day
National Melba Toast Day
National Organize Your Home Office
National Puppy Day
Near Miss Day
OK Day
World Meteorological

March 24th:
National Chocolate Covered Raisin Day
World Tuberculosis Day

March 25th:
American Diabetes Association Alert Day
Greek Independence Day
International Waffle Day
Maryland Day
National Agriculture Day
National Lobster Newberg Day
National Medal of Honor Day
National Pecan Day
Old New Year’s Day
Seward’s Day
Tolkien Reading Day

March 26th:
Legal Assistants Day
Make Up Your Own Holiday Day
Manatee Appreciation Day
National Nougat Day
Prince Jonah Kuhio Kalanianaole Day
Purple Day (Supporting Epilepsy Around the World)
Spinach Day

March 27th:
Celebrate Exchange Day
National Joe Day
National Spanish Paella Day
Quirky Country Music Song Titles Day
World Theater Day

March 28th:
Barnum & Bailey Day
National Black Forest Cake Day
Respect Your Cat Day
Something on a Stick Day
Weed Appreciation Day

March 29th:
Earth Hour
Knights of Columbus Founders Day
National Lemon Chiffon Cake Day
National Mom and Pop Business Owners Day
Smoke and Mirrors Day

March 30th:
National Doctors Day
National I Am In Control Day
Take A Walk In the Park Day
Turkey Neck Soup Day
Welcome Home Vietnam Veterans Day

March 31st:
Cesar Chavez Day
Eiffel Tower Day
National Bunsen Burner Day
National Clams on the Half Shell Day
National She’s Funny That Way
Oranges and Lemons Day
Tater Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resource:

Holidays and Observance. (March 2014). March Holidays. Retrieved from http://www.holidays-and-observances.com/march-holidays.html.

Use the Pinterest Place Board To Promote Your Business

Monday, February 3rd, 2014

Use the Pinterest Place Board To Promote Your Business

By now, you have probably seen the new “Place Board” feature Pinterest released this past November. You may have thought ”Wow, this is a great idea. How can I use it for my business?” I have created a list of different types of businesses and how this new feature could be used to market them.

Leave us a comment, if you have more ideas on how best to leverage the Place Board feature.

1. Hotels

A hotel has the unique opportunity of receiving many out of town guests who are always looking for restaurants nearby or activities in the area. Make it accessible to them before they arrive. Show them why your hotel is the best selection for them by creating a Place Board of all the favorite local restaurants. Include restaurants within walking distance from your hotel for those who don’t have a mode of transportation. Another Place Board you can create is a list of  activities, malls, golf courses, tourist sites, etc… in the area that may interest them. The last non-conventional Place Board that a hotel can use is to provide a list of the local churches or wedding vendors for those who are having their wedding reception or group block at your hotel. The list of churches might also be helpful for some of your other hotel guests.

2. Event Planners

An event planner can create multiple boards for event venues, and one for other vendors in the area, that they may direct them to. They also might want to create a Place Board of popular Honeymoon destinations.

3. Airlines

An airline can easily create multiple Place Boards of popular vacation destinations that they fly to. It could even be beneficial for them to create one for every state or city with restaurants, hotels, and attractions.

4. Real Estate Agents

A real estate agent can most definitely use a Place Board as a marketing tool. They can put their most popular listings or ones they are in need of selling quickly on a place board for potential buyers to see their options in the area of town where they are looking to buy.

5. Products

If you sell a product in the multiple stores across town, then list those stores on your Place Board with a photo of a different product for each of the locations.

6. Stores & Restaurants

This idea is pretty easy, if you own a franchise business then make sure people know where they can find you. Let’s say someone was to go out of town, but has a craving for your specialty dish. I am sure they can see all your locations on your website. It doesn’t hurt to make it more visible by having more ways for them to find you.

7.  Other Businesses

The truth is we can all create a Place Board on our Pinterest in form or another. If you’re not sure how to best put together your Place Board, then start with something easy. Create a Place Board for the city you live in with the town highlights. If nothing else, it will give your local readers something to relate to and a reason to follow your board. Remember to add your own business to that list.

Contact us at 520.664.2324 to learn more about how Internet Marketing can work for your business.

February Content Ideas for Blogs and Social Media

Friday, January 31st, 2014

February Content Ideas for Blogs and Social Media

When you think about February, you may think about love, hearts, and chocolate. You might also be wondering how that relates to your company. We are here to let you know that there is a lot more to February that can bring you good, high quality content. If you strive for content that is above par, then you can reach a new level of customers that you might not have imagined possible. We offer a list of over 250 content ideas with 5 featured ideas to get you started with your internet marketing plan. February is  the shortest of all the months, so spend that time wisely with  content that will mean something to your target audience.

Feel free to leave us comments with your additional ideas of how one of these content ideas works for you!

Featured Content Ideas

1. Movie Review

Is there a movie out there that focuses on your industry? More than likely your answer is going to be yes. The more important question is do they accurately depict your field of work or are they completely off base? By nature, people are curious and they want to know the ins and out of how a company works. For this content idea, we suggest you review an industry related movie and compare and contrast real life to what the movie shows. Give them a behind the scenes look of what it’s really like to be forensics anthropologist or whatever it may be that you specialize in.

2. Love your “____”

In honor of Valentine’s Day, pick one of your popular products that your customers love and promote it as a marketing campaign. For example, if you were a shoe store  you may say “Love your Feet” and then ask for people to post photos of their favorite pair of shoes they bought with you on your social media page.  Another example would be a pet store saying “Love your Pet” and requesting photos of people’s pets in their cutest outfit or with their favorite toy.  If you owned a jewelry store, you might say “Love your Significant Other” and have your followers share their favorite pair of earrings or necklace that was handpicked for them by the one they love. The possibilities are endless.

3. Join in on International Expect Success Month

Write a blog that explains why you expect success this month due to the latest release of a new product or service. If it’s been on the market for a couple of months now, go into detail of how this product was successful to your clients.  Throw in a few testimonials in there to validate their stories. If your product has yet to be released, describe how successful you envision the product to be. Make your customers want to wait in line for it the day it’s released by showing how valuable it will be. Instill that anticipation of success in your product before it’s released and you’ll be sure to have a valid reason to “expect success.”

4. Challenge your Customers

Come up with a challenge that will inspire your customers to take it. Have the challenge last a week or the entire month. For content purposes, the longer you can make the challenge last the better. For example, let’s say you are a tomato company and you challenge your customers to eat healthier by adding a tomato in at least one meal a day for the month. This challenge can increase your sales because they will need to buy more tomatoes. It will also provide you with content for the whole month. You can be posting an encouragement to keep the challenge going by providing recipes that call for tomatoes, the health benefits of eating them, a type of tomato cut they should try that day, ect… Obviously, we don’t all sell tomatoes so apply this challenge to your company to increase the demand for that month on your product or service.

5.  Celebrate International Networking Week (3rd-7th)

Networking is a great way to bring in new business and to make business connections. Find a way this week to network with other local business online. Create content that is specifically tailored to creating a community  that will bring all your businesses together. Explain to them how you help each other out and why they should connect with you.  Give them a reason so compelling they will want to join in. Then, if you haven’t already start online communities or groups where you can freely share your business with one another in hopes of bringing together a partnership.

Celebrations by Month:

Adopt a Rescued Rabbit Monty
African American History Month
AMD / Low Vision Awareness Month
American Heart Month
American History Month
Bake for Family Fun Month
Berry Fresh Month
Canned Food Month
Celebration of Chocolate Month
February is Fabulous Florida Strawberry Month
Great American Pies Month
International Boost Self Esteem Month
International Expect Success Month
International Friendship Month
International Prenatal Infection Prevention Month
Youth Leadership Month
Library Lovers Month
Marfan Syndrome Awareness Month
National Bird Feeding Month
National Black History Month
National Cancer Prevention Month
National Cat Health Month
National Cherry Month
National Children’s Dental Health Month
An Affair to Remember Month
National Embroidery Month
National Fiber Focus Month
Worldwide Renaissance of the Heart Month

 

National Fondue Month
National Grapefruit Month
National Heart Healthy Month
National Hot Breakfast Month
National Mend a Broken Heart Month
National Parent Leadership Month
National Pet Oral Health Care Month
National Prevent a Litter Month
National Senior Independence Month
National Snack Food Month
National Sweet Potato Month
National Time Management Month
National Weddings Month
National Wild Bird-Feeding Month
National Wise Health Consumer Month
Pet Dental Health Month
Plant the Seeds of Greatness Month
Potato Lovers Month
Relationship Wellness Month
Responsible Animal Guardian Month
Responsible Pet Owner Month
Return Shopping Carts to the Supermarket Month
Spay/Neuter Awareness Month
Spunky Old Broads Month
Teen Dating Violence Awareness Month
Unchain a Dog Month
Wise Health Consumer Month
Creative Romance Month

Celebrations by Week:

Week of February 1st-7th: African Heritage & Health
Week of February 1st-7th: National Patient Recognition
Week of February 1st-7th: Solo Diners Eat Out
Week of February 1st-7th: Women’s Heart Week
Week of February 1st-7th: World Interfaith Harmony
Week of February 2nd-8th: Boy Scout Anniversary
Week of February 2nd-8th: Burn Awareness
Week of February 2nd-8th:Children’s Authors & Illustrators
Week of February 2nd-8th: Dump Your Significant Jerk
Week of February 3rd-7th: International Friendship
Week of February 3rd-7th: International Networking
Week of February 3rd-7th: National Green Week
Week of February 3rd-7th: National School Counseling Week
Week of February 3rd-7th: Pride in Food Services Week
Week of February 7th-14th: Congenital Heart Defect Awareness
Week of February 7th-14th: Have a Heart for Chained Dogs
Week of February 7th-14th: Risk Awareness
Week of February 7th-23rd: Winter Olympics XXII
Week of February 8th-14th: Love Makes the World Go Round, but Laughter Keeps Us From Getting Dizzy
Week of February 9th-15th: Children of Alcoholics
Week of February 9th-15th: Freelance Writers Appreciation
Week of February 9th-15th: Jell-O Week
Week of February 9th-15th: National Cardiac Rehabilitation
Week of February 9th-15th: National Pancake Week
Week of February 9th-15th: Pulmonary Rehabilitation
Week of February 13th-19th: Duchenne Muscular Dystrophy Awareness
Week of February 14th-17th: Great Backyard Bird Count
Week of February 14th-21st: National Nestbox
Week of February 14th-21st: NCCDP Alzheimer’s & Dementia Staff Education Week
Week of February 15th-22nd: National Entrepreneurship
Week of February 15th-22nd: National FFA
Week of February 16th-22nd: Brotherhood / Sisterhood
Week of February 16th-22nd: National Engineer’s Week
Week of February 16th-22nd: National Justice for Animals
Week of February 22nd-March 2nd: Jewish Book
Week of February 23rd-March 1st: National Eating Disorders Awareness
Week of February 23rd-March 1st: Peace Corps Week
Week of February 28th-March 4th: Carnival (Rio de Janeiro)

1st Week of February: Agriculture
2nd Week of February: Great American Pizza Bake
2nd Week of February: Homes for Birds
2nd Week of February:National Crime Prevention
2nd Week of February: Kraut and Frankfurter
3rd Week of February: Child Passenger Safety Awareness
3rd Week of February: Pay Your Bills Week
3rd Week International Flirting Week
Late February – Early April: Collegiate Safe Spring Break Programming

Celebrations by Day:

February 1st:
National Baked Alaska Day
National Freedom Day
National Girls & Women in Sports Day
National Wear Red Day
Serpent Day

February 2nd:
Bonza Bottler Day
Candlemas
Groundhog Day
Heavenly Hash Day
Hedgehog Day
Super Bowl Sunday  (1st Sunday)
World Wetlands Day

February 3rd:
Cordova Ice Worm Day
Give Kids a Smile Day
National Carrot Cake Day
National Carrot Day
The Day the Music Died

February 4th:
Homemade Soup Day
National Create a Vacuum Day
National Stuffed Mushroom Day
World Cancer Day
Thank a Mailman Day

February 5th:
Disaster Day
National Chocolate Fondue Day
National Primrose Day
National Weatherperson’s Day
World Nutella Day
Western Monarch Day

February 6th:
Lame Duck Day
National Chopsticks Day

February 7th:
National Black HIV/AIDS Awareness Day
National Fettuccine Alfredo Day
Send a Card to a Friend Day
Wave All Your Fingers at Your Neighbor Day

February 8th:
Boy Scout Day
Molasses Bar Day
Kite Flying Day

February 9th:
National Bagels and Lox Day
National Kite Flying Day
National Toothache Day
Pizza Pie Day

February 10th:
Clean Out Your Computer Day (2nd Monday)
Cream Cheese Brownie Day
Oatmeal Monday (2nd Monday)
Umbrella Day

February 11th:
Don’t Cry Over Spilled Milk Day
National Inventor’s Day
National Make a Friend Day
Peppermint Patty Day
White T Shirt Day

February 12th:
Darwin Day
Lincoln’s Birthday
National Lost Penny Day
National Plum Pudding Day
Abraham Lincoln’s Birthday

February 13th:
Get a Different Name Day
National Tortellini Day
World Radio Day

February 14th:
Valentine’s Day
National Creme-Filled Chocolates Day
National Donor Day
National Ferris Wheel Day
National Pet Theft Awareness Day
Singles Awareness Day (S.A.D.)

February 15th:
International Angelman Day
International Childhood Cancer Awareness Day
Lupercalia
National Gumdrop Day
National Hippo Day
Remember the Maine Day
Susan B. Anthony Day
World Whale Day

February 16th:
Daytona Pole Day
Do a Grouch a Favor Day
National Almond Day

February 17th:
Washington’s Birthday
Champion Crab Races Day
My Way Day
National Indian Pudding Day
National PTA Founders Day
President’s Day  (3rd Monday)
Random Acts of Kindness Day
World Human Spirit Day

February 18th:
Cow Milked While Flying in an Airplane Day
Daisy Gatson Bates Day
Drink Wine Day
National Battery Day
Pluto Day

February 19th:
Coast Guard Reserves Birthday
Iwo Jima Day
National Chocolate Mint Day
Single Tasking Day

February 20th:
Love Your Pet Day
National Cherry Pie Day
Northern Hemisphere Hoodie Hoo Day
World Day of Social Justice

February 21st:
Card Reading Day
International Mother Language Day
Introduce a Girl to Engineering Day
National Sticky Bun Day

February 22nd:
Be Humble Day
Founders Day  (World Organization of the Scout Movement)
International Sword Swallower’s Day (Last Saturday)
National Margarita Day
Open that Bottle Night (Last Saturday)
Walking the Dog Day
World Thinking Day

February 23rd:
Curling is Cool Day
Diesel Engine Day
International Dog Biscuit Appreciation Day
National Banana Bread Day
National Dog Biscuit Day
Pinocchio Day
Play Tennis Day

February 24th:
National Tortilla Chip Day
National Trading Card Day

February 25th:
National Clam Chowder Day
National Chocolate Covered Nuts Day
National Pistol Patent Day
Quiet Day
World Spay Day

February 26th:
For Pete’s Sake Day
Inconvenience Yourself Day (4th Wednesday)
Levi Strauss Day
National Personal Chef’s Day
National Pistachio Day
Tell a Fairy Tale Day

February 27th:
International Polar Bear Day
National Chili Day (Last Thursday)
National Kahlua Day
National Strawberry Day
National Polar Bear Day
No Brainer Day

February 28th:
Floral Design Day
National Chocolate Souffle Day
National Public Sleeping Day
National Tooth Fairy Day
Rare Disease Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resource:

Holidays and Observance. (February 2014). February Holidays. Retrieved from http://www.holidays-and-observances.com/february-holidays.html