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Host A Client Appreciation Party

Wednesday, December 4th, 2013

Let your clients know how much you appreciate them doing business with you and that you would like to continue working with one another. Host a party where you can thank them and network with one another. I am sure they will appreciate the gesture and view it as a way to reconnect with you.

Host A Client Appreciation Party

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web Solutions‘s Social Media Marketing package, for all your Social Media needs.

Entertain Your Followers By Asking Engaging Questions

Tuesday, December 3rd, 2013

How do you have more interaction through your social media sites? You get the ball rolling, by asking your readers questions that they can’t ignore. Ask questions that are related to your industry that will spark conversations. More than that, respond to their responses letting them know you value what they have to say. Who knows, those conversations may even lead to a sale or business relationship.

Entertain Your Followers By Asking Engaging Questions

If you have any intriguing questions you would like to ask us, send us an email at alexis@gowebsolutions.com.

Decorate Your Social Media Sites For The Holidays

Monday, December 2nd, 2013

Give a festive look to your social media sites by adding holiday cheer to your timeline photos. Facebook, Google+, Twitter, and LinkedIn can all use some holiday magic with a click of a button. Put a unique twist to your happy holidays by incorporating your business into the photo. If you have a store that is decorated for the holidays, use a photo from your display. Have fun with it and get your creative juices flowing!

Check out our new holiday graphic for the season!

Decorate Your Social Media Sites For The Holidays

Black Friday

Friday, November 29th, 2013

Black Friday is here! Gift your business with a holiday present this year by adding a brand new website to your shopping cart. Contact us to learn more about how you unwrap a new website this season.
Happy Shopping!

Happy Thanksgiving

Thursday, November 28th, 2013

Happy Thanksgiving from the Team at Go Web Solutions!

We wish you a relaxing and flavorful day with family and friends!

Season Your Website With A Mixture Of Spices

Wednesday, November 27th, 2013

Some of the best seasonings are comprised of multiple single seasonings. Take pumpkin pie seasoning for example, it is made up cinnamon, ginger, nutmeg, and allspice. All of these ingredients are a good add on as a single ingredient, but when mixed together make a savory addition to your recipe. This is the same with your website, every component such as a blog, a contact us page, or a portfolio are good elements to have, but when added together make a masterpiece. Each individual “spice” is heightened by the other supporting web pages or “spices”.

Want a spicier website? Contact the team at Go Web Solutions for more information on how we can blend your key spices together to make a rewarding website.

December Content Ideas for Blogs and Social Media

Wednesday, November 27th, 2013

December Content Ideas for Blogs and Social Media
The Holidays can be an overwhelming time of year for someone when considering where to shop for their family and friends. There are deals and ads for everything. How do you get your company to stand out against your competitors? Add value to your company with content  on your blogs and social media sites that will be sure to get you noticed.  That’s where we can assist you with over 100 content ideas for every  day of the month. We  are also featuring 5 unique and festive content ideas that are different from the typical holiday content ideas.

Be sure to leave us a comment with any other December content ideas you have!

Featured Content Ideas

1. “Holiday Hours” Graphic Download

Download free one of our two holiday hours graphics to your website. These festive graphic are customizable to your company’s contact information. With many businesses changing their business hours during the holiday season, this graphic will help your customers stay informed on when to contact you. If you are staying open later for  more shopping to occur, you will want to alert your customers that you are indeed open. If you are closing early or for the day, avoid upset customers by letting them in on the best time to reach you. These graphics are good for content because your contact information can be easily shared.

2. Holiday Wish List

Host a contest on Facebook or Pinterest. The contest applicants will select one product or service of yours that they want to add to their holiday wish list. The content can be listed all over your social media sites getting everyone involved. The winner you select will receive one item they put on their  holiday wish list. The purpose of the contest for you is to get more engagement on your social media sites,  direct more traffic to your website, and to see what products or services that are the most wanted by your customers. Connecting with what your customers want can help you in selling to them.

3. Open Letter to your Customers

Save the postage and a tree by writing a letter that you post to the front page of your website and link from your social media sites. You want this letter to be geared towards your customers. Your title and opening sentence need to be a powerful hook to catch their attention. What you will want to include in the letter is a recap of the past year. Mention any new products or services you launched this past year,  a thank you to your customers for supporting you and give a sneak peak of what the new year holds for your company. Get them excited for what’s next!

4. Shine a Light

Shine a light on one of your employees by writing an in-depth profile on them. The employee can be someone who is new and/or noteworthy.  People love personalization and want to get to know those who are behind the scenes. Chose someone who has a story that people will find interesting, someone who has gone above and behind within their job, or someone who no one knows what they do. The great thing about this profile is that you can reuse this idea as many times as you want with a new employee spotlight every week, month, or year depending on the number employees you have within your company.

5. New Year’s Resolution for your Business

How many of you make a personal New Year’s resolution every year with new goals you set for yourself? Why not take it a step further a make a New Year’s resolution for your company? As a company, you should already be setting goals to better improve your business on a continual basis. Bring your customers into this by writing a blog with some of your company’s aspirations for the year. Interact with the blog by asking for their opinion on what they what like to see change or stay the same with your company. Also, ask other business what are some of their  company’s ideas. This blog can bring content for January and December by initially putting some ideas out their in the beginning of December, then redrafting the resolution after getting insight on what your customers want before the new year, and then in January mention how your progress is going.

Celebrations by Month

Bingo Month
Write a Friend Month
Awareness Month of Awareness Months Month
World Aids Month
Bingo’s Birthday Month
National Drunk & Drugged Driving Prevention Month
National Write A Business Plan Month
National Tie Month
Operation Santa Paws (1-19)
Quince and Watermelon Month
Root Vegetables and Exotic Fruits Month
Safe Toys and Gifts Month
Spiritual Literacy Month
Take a New Year’s Resolution to Stop Smoking
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month

Celebrations By Week

Week of December 1st-5th: International Coelenterate Biology
Week of December 1st-7th: Cookie Cutter
Week of December 1st-7th: Tolerance
Week of December 1st-7th: Clerc-Gallaudet
Week of December 1st-7th: National Hand Washing Awareness
Week of December 1st-7th: Recipe Greetings For The  Holidays
Week of December 1st-24th: Advent
Week of December 10th-17th: Human Rights Week
Week of December 14th-28th: Halcyon Days (7 days before and 7 days after the Winter Solstice)
Week of December 15th-21th: Gluten-free Baking  (Week Before Christmas)
Week of December 15th- January 5th: Christmas Bird Count
Week of December 16th-24th: Posadas
Week of December 17th-24th: Chanukah
Week of December 17th-23rd: Saturnalia
Week of December 25th-31st: It’s About Time Week
Week of December 26th- January 1st: Kwanzaa

Celebrations by Day

December 1st:
Eat a Red Apple Day
World Aids Awareness Day
Bifocals at the Monitor Liberation
Civil Air Patrol Day
Rosa Parks Day

December 2nd:
Cyber Monday
National Fritters Day
National Mutt Day
Special Education Day

December 3rd:
National Roof over Your Head Day

December 4th:
Santas’ List Day
Wear Brown Shoes Day
National Cookie Day
National Dice Day
Special Kids Day (1st Wednesday)
Wildlife Conservation Day

December 5th: 
Bathtub Party Day
Repeal Day
International Ninja Day

December 6th:
St. Nicholas Day
Mitten Tree Day
Put on your own Shoes Day
Miners’ Day
National Salesperson Day (1st Friday)
Faux Fur Day (1st Friday)

December 7th:
International Civil Aviation Day
Letter Writing Day
National Cotton Candy Day
Pearl Harbor Day
Earmuff Day (1st Saturday)

December 8th:
International Children’s Day  (2nd Sunday)
National Brownie Day
Pretend to be a Time Traveler Day
Worldwide Candle Lighting Day (2nd Saturday)

December 9th:
Christmas Card Day
National Pastry Day
International Anti-Corruption Day

December 10th:
Human Rights Day
Nobel Prize Day

December 11th:
National Noodle Ring Day
International Mountain Day

December 12th:
National Ding-a-Ling Day
Poinsettia Day
Gingerbread House Day

December 13th:
Ice Cream Day
Violin Day

December 14th:
National Bouillabaisse Day
Monkey Day
International Shareware Day

December 15th:
Bill of Rights Day
National Lemon Cupcake Day
National Cat Herder’s Day

December 16th:
National Chocolate Covered Anything Day

December 17th:
National Maple Syrup Day
Underdog Day
Wright Brothers Day
Free Shipping Day (3rd Monday)

December 18th:
Bake Cookies Day
National Roast Suckling Pig Day
National Wear A Plunger On Your Head Day
Answer the Telephone Like Buddy the Elf Day
International Migrants Day

December 19th:
Look for an Evergreen Day
Oatmeal Muffin Day
National Re-gifting Day (Thursday before Christmas)

December 20th:
Go Caroling Day
Louisiana Purchase Day
National Sangria Day

December 21st:
Forefather’s Day
Humbug Day
National Flashlight Day
Look on the Bright Side Day
Crossword Puzzle Day
Winter Solstice
Yule

December 22nd:
National Date Nut Bread Day
Festivus
The Shortest Day of the Year
National Haiku Poetry Day

December 23rd:
Roots Day
A Day to Air All Grievances

December 24th:
Christmas Eve
National Chocolate Day
National Eggnog Day

December 25th:
Christmas Day
National Pumpkin Pie Day

December 26th:
Boxing Day
National Candy Cane Day
National Thank You Note Day

December 27th:
Make Cut Out Snowflakes Day
National Fruitcake Day

December 28th:
Card Playing Day
Pledge of Allegiance Day

December 29th:
Pepper Pot Day
Tick Tock Day

December 30th:
National Bicarbonate of Soda Day
Bacon Day

December 31st:
Make Up Your Mind Day
New Year’s Eve
Unlucky Day
No Interruptions Day
Universal Hour of Peace Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (December 2013). December, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/december.htm

Mental Floss. (December 2013).  11 Offbeat December Holidays You Still Have Time to Celebrate.  Retrieved from http://mentalfloss.com/article/29492/11-offbeat-december-holidays-you-still-have-time-celebrate

Brownie Locks. (December 2013).  Bizarre, Crazy, Silly, Unknown Holidays & observances. Retrieved from http://www.brownielocks.com/DECEMBER2013.html

“Beet” Last Quarter’s Goals

Tuesday, November 26th, 2013

When you create your marketing schedule, you will want to set goals for both growth and financial gain. Strive to better your goals from last year’s and make adjustments when necessary. Take a look at how well you did last year in achieving those goals and that will give you an idea of where you need to be in order to “beet” your goals for this upcoming quarter.

“Beet” Last Quarter’s Goals

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web Solutions‘s Social Media Marketing package, for all your Social Media needs.

10 Steps to Mastering Content Marketing

Tuesday, November 26th, 2013

10 Steps to Mastering Content Marketing

Mastering content marketing can give you the edge with your business. You will be able to bring in more people, appeal to a larger audience, and make your name heard by people who would not know you exist otherwise. It is an effective and reliable form of marketing, as long as you do it properly. In order to master content marketing, there are a few things that you have to keep in mind. Understanding these steps and putting the time into them can give you the best chance of success when you market yourself.

 

1. Make quality content

This might seem like common sense, but it still needs to be touched on. Quality content marketing means using quality content. What you publish should be good and should make your readers / viewers want to use you. If you focus more on the marketing and less on the content, you may be hurting yourself in the long run.

 

2. Use current trends

Use current trends Trends are always changing. When something new is popular, you should make use of that. What a lot of businesses forget, though, is that trends end. You see many businesses using trends months after they are already out of the spotlight, which has a habit of attracting negative attention from the target audience since they are no longer caring about it. Trends need to be current in order to bring in the most amount of positive attention.

3. Do not think of it as just advertising

Your content should show different sides of your business and field. Compared to your average search engine optimization, there has to be a lot of thought into this. People should want to read / watch what you have to say and stay with it. If it comes off as too much of an advertisement, it may work against you.

4. Do not throw everything in at once

Do not throw everything in at onceSome people make the mistake of doing it all at once. They think that it will be like simple SEO, where you do the work and make changes over time to reflect current trends. You have to keep in mind, however, that too much content can be a turn off. When people go to read your articles or watch your videos, you want them to do so in a way that is quick and effective. If there is too much, it may make them want to look elsewhere. Cut up your content and send out small, complete pieces over time.

5. Speak to professionals

Expert advice can make a huge difference in your success. Just like with search engine optimization, you have to make sure that you have professional work to help you. This increases the effectiveness of your marketing, it ensures that the content is factual, and it gives you the boost in trustworthiness. You need to make sure that your content has all of this if it is to succeed and attract positive attention.

6. Pay attention to your readers / viewers

Pay attention to your readers / viewers The people making you the money matter. What is trending with the readers / viewers in your specific field is vital to your success. Do your research on a regular basis to see what people want to read / watch. When you are using trending topics and giving people what is proven that they want, you can make a lot more from the content that you publish. Remember the new rule: Search Engines love what People love…so write to engage with People.

7. Learn about various types of content marketing

Like SEO, there is more than one method involved. Two major ones are articles and videos, both of which can give your business a huge boost. Make use of them and keep in mind quality content. Understand the difference in needs of both of them to use them as effectively as possible. Try to switch it up and give your readers / viewers options, too.

8. Build a relationship with the readers / viewers

Build a relationship with the readers / viewers You want to make sure that there is a relationship between you and your readers / viewers. Search engine optimization cannot do this, but content marketing can. This will make it easier to have them become loyal, increasing long term profits and appeal. Part of this is using content that does not throw sales into their faces. Make the content enjoyable while encouraging them to choose your business. It should teach them, entertain them, or give them a reason to continue reading / watching.

9. Make sure that you show off your good side

With SEO, you are just getting people to know that you exist. With this type of marketing, however, you are going to be giving people a clearer view of you as a whole. That view needs to be a good one, so make sure that you are only showing off the best sides of your business. Attract people to what will help them and why they would want to use you. Stay away from negatives. To give this a boost, you can even use testimonials that are positive when marketing your business.

10. Social media can help you

Social media can help you We all use social media for one reason or another, but many people are overlooking its uses with content marketing. It is a place to share things, and that can include your content. If you want to attract as many people as possible, then make it easier for people to share on sites like Twitter and Facebook. Use them to your advantage so that your loyal readers / viewers can market your business for you.

Testimonials To Be Grateful For

Monday, November 25th, 2013

Word of mouth is a powerful marketing tool. A happy customer not only told someone about your business, but endorsed you with a personal story. This is where a testimonial can be beneficial by having that same happy customer write a glowing review about you that you can put on your website and highlight on your social media sites. People love to read success stories. They chose that company hoping they will have a similar experience. Can you imagine how many testimonials can come from one satisfied customer?

Testimonials To Be Grateful For

If you would like to give us a testimonial, send us an email at alexis@gowebsolutions.com and we will add it to our website.