Marketing Tips Category

Spruce Up Your Marketing to Get Noticed

Monday, December 23rd, 2013

Spruce Up Your Marketing to Get Noticed

When creating your holiday cookies, you want them to look and taste just right. What you don’t want is a bland cookie with no trimmings. Who would want to eat that? Think about your marketing for a moment. Does your product or service shout “Pick Me!”, or does it kind of sit there, like that plain sugar cookie that gets left on the plate, never to be eaten?

The same is true when it comes to your goods and services. You can have an awesome product or service, but who is going to know if you don’t catch people’s attention? Sadly, you can even have a better service, and still lose customers to your competition because they make theirs look better.

Start attracting more customers by showing off your product or service. What makes it so special? It might be you have a secret ingredient that nobody else has. Do you offer a larger variety of styles than your competitors? Do you provide more services to give your clients every possible way to succeed? We recently started working with Jan at Fix My AC LLC, and what makes him special is very clear; 1. He gives very personalized service, and 2. He doesn’t sell people unnecessary services. Jan is very clear with customers on these two points, and it gives him a definite advantage over his competitors. Telling people what sets him apart on his website, on the phone, at networking events, and on all his advertising is a key strategy for him to win business.

Whatever it is that makes your company stand out, showcase it. Shout it if you have to! If you don’t tell people why you are different, you’re just like all the other cookies on the plate.

Here’s something else to consider: A delicious, beautifully decorated cookie does nothing if no one knows where it’s at. This is the very reason why SEO (Search Engine Optimization) is important. The SEO will direct more people to your cookie making it easier and faster to locate you above your competitors. Are you making it easier for your website to get found or are your customers giving up because it takes too much time and work to locate you?

Like the perfect holiday cookie, your product/services should be presented with a beautifully designed website that shows off your best attributes. Getting your website in front of the right visitors is key. These are our top 5 most proven ways to market your business online and build an online presence. All of these concepts combined will truly market the perfect gift you have to offer that beats all the other cookie cutter gift ideas.

  1. Create a visually appealing, informative, and functional website that encompasses who you are and what you do with a way for you to bring in new leads.
  2. Optimize your website with search engine optimization to get your business found faster and easier.
  3. Sign up and interact on social media websites such as Facebook, Google+, Twitter, LinkedIn, and Pinterest.
  4. Write a blog with industry related topics that will be both fun to read and helpful to your target audience. Show them that you are an industry leader.
  5. Have a newsletter sign up on your website and generate new emails with content that is valuable and noteworthy.

For more ideas on how make your cookies extra fancy and get them in the hands of hungry customers, contact us at 520.664.2324 or alexis@gowebsolutions.com.

 

Make A List & Check It Twice

Monday, December 16th, 2013

How many times do you have a great idea for your marketing tactics only to forget it the next day? We hate it when that happens. Even if you remember part of it, it is as never as good as the initial thought. What if you were to make a list of every great idea as they come? Could you imagine how many extra ideas you would have when it came time to writing content or starting a new marketing campaign? Stop what you’re doing and write a list of those unique ideas before you lose them. Remember to check it twice to make sure you did not miss anything!

Make A List & Check It Twice

Looking for more marketing tips? Subscribe to our blog for daily tips or follow us on Facebook, Google+, Twitter, LinkedIn or Pinterest.

Give The Gift Of Less Emails

Friday, December 13th, 2013

Due to the number of holiday sales and events, the number of emails in one’s inbox increases. This time of year makes it easy for your email marketing newsletters to get lost in the sea of holiday shopping guides. There is no set way for making sure your email is the one they have time to read. However, besides an attention grabbing header, there is still a way to get more open and click through links in your marketing email. Email less often to save your possible one shot at getting open for an email that is impactful, meaningful, helpful, and noteworthy. Avoid emailing fluff to your readers because they may not open the next time around if they do not see the value in the email.

Give The Gift Of Less Emails

Looking for more marketing tips? Subscribe to our blog for daily tips or follow us on Facebook, Google+, Twitter, LinkedIn or Pinterest.

Encourage Your “Elves”

Thursday, December 12th, 2013

The employees on your team contribute to keeping your business running. During your busy season they tend to work longer hours and some even work the holidays. Encourage your “elves” and keep them happy. Ultimately, they will be the ones who provide customer service and a point of contact for your customers. Their attitude will reflect how your customers view your business. Happy elves equals happy customers 🙂

Encourage Your Elves

Looking for more marketing tips? Subscribe to our blog for daily tips or follow us on Facebook, Google+, Twitter, LinkedIn or Pinterest.

Fill Your Stocking With A Genuine Spirit

Wednesday, December 11th, 2013

Be genuine with your customers. Bring sincerity to every interaction between you and your customer/client. People are loyal and will shop with a company that they feel a personal connection with. Especially if you are like us a provide a service for someone. Selecting a business that has a service can be scary for some people. Make that decision easy for them by allowing for them to see that you are genuine, trustworthy, and easy to do business with.

Fill Your Stocking With A Genuine Spirit

Looking for more marketing tips? Subscribe to our blog for daily tips or follow us on Facebook, Google+, Twitter, LinkedIn or Pinterest.

Celebrate The Holidays With A One Day Only Sale

Tuesday, December 10th, 2013

With days like Black Friday, Small Business Saturday, and Cyber Monday for holiday specials, it can be difficult to compete with the big name companies on the deals you offer. Although those days are great at producing sales and offering discounts to your customers,  you may not get the most out of your sale as you would if you had your own sale day. Pick a day this holiday season where you can offer a just because holiday special that will bring in more customers. Create a sense of urgency by offering the sale for only one day.

Celebrate The Holidays With A One Day Only Sale

Looking for more marketing tips? Subscribe to our blog for daily tips or follow us on Facebook, Google+, Twitter, LinkedIn or Pinterest.

 

Send A Christmas Card To Those Who Have Done Business With You This Year

Monday, December 9th, 2013

Today is National Christmas Card Day. What a better day to write out a handwritten note of thank you and holiday celebrations to those who have purchased your service or product this past year. Add a line or two about wanting to continue your relationship with them. You may even want to mention any upcoming new products or services for the new year. Include a magnet, a holiday photo, a calendar, or another small token of appreciation that they can use. If you want to save postage this year and reach those whose mailing address you do not have, then send out an e-card to your mailing list. Best wishes!

Send A Christmas Card To Those Who Have Done Business With You This Year

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web SolutionsSocial Media Marketing package, for all your Social Media needs.

Wrap Up A Weekly Giveaway

Friday, December 6th, 2013

Offer your followers a way to get involved with you by giving away a weekly incentive for being a follower or for participating in a weekly questionnaire. You can also offer a giveaway to the client that gives you the best testimonial. If you are not sure you can give away a prize every week, then extend it to a monthly giveaway. There is no set rule to giving. We find that small useful giveaways with your company’s logo or information on it can be more impactful and fun, than a one time giveaway that will have a short amount of engagement and investment on your social media sites.

Wrap Up A Weekly Giveaway

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web Solutions‘s Social Media Marketing package, for all your Social Media needs.

Add Lights To The Tree That Sparkle

Thursday, December 5th, 2013

It’s time to decorate your Christmas tree  and pull your lights out the box from last year. You know from experience that the lights should sparkle when you plug them in. You plug them in to test them, and what do you see?

This anticipation is how it is for your customers. They know what your product should look like and they have that expectation that it will turn out just like you described it to be. How do you want your clients to see your products? You want to create a marketing platform that mirrors your product and gets your customers excited with anticipation when they go to test them.  Most importantly, you want their expectations to be met above and beyond what they had envisioned in their mind. Make those Christmas lights sparkle this year!

Add Lights To The Tree That Sparkle

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web Solutions‘s Social Media Marketing package, for all your Social Media needs.

Host A Client Appreciation Party

Wednesday, December 4th, 2013

Let your clients know how much you appreciate them doing business with you and that you would like to continue working with one another. Host a party where you can thank them and network with one another. I am sure they will appreciate the gesture and view it as a way to reconnect with you.

Host A Client Appreciation Party

If you find yourself not having enough time to stay current in the social media world and run a business, then take a look at Go Web Solutions‘s Social Media Marketing package, for all your Social Media needs.