Marketing Tips Category

Where To Spend Your Internet Marketing Time And Dollars

Monday, September 28th, 2015
Internet Marketing Weekly

 

Extremely valuable data just came in that tells us what works in Internet Marketing. Our friends at BrightLocal combined survey data from 477 small business owners and digital marketers to “better understand which digital channels take up the most time/effort, which deliver the greatest leads, and which provide the best ROI”.

Are you on the edge of your seat yet? I sure was. Here are the highlights of the survey.

Local Search, Organic Search, and Direct Traffic deliver the most ROI (in that order).

I can already hear your first question – what’s the difference between Local Search and Organic Search? Ah, let me wipe away that look of confusion. Local Search starts with your Google My Business listing, and then all the “local” oriented sites your business information can be on. Sites like Yelp, CitySearch, YellowPages.com, etc. The more complete and accurate, the better. Anything with your Name, Address, Phone, and URL for starters.

Organic search is where you show up under the local results. This is influenced by the authority and popularity of your domain and individual pages on your site, how relevant and well organized your content is, and many other factors like freshness, social signals, and more.

One note: ROI isn’t just money, it’s also time and effort, according to the article.

Other valuable sources are Google Adwords, Email Marketing, Referral Traffic and Mobile Marketing.

This supports my belief that a well-rounded marketing plan uses many tactics. Google Adwords isn’t my favorite paid medium, but by far it’s the favorite in this survey. It’s immediate, easy to plan and budget for, and you can see if it’s working or not. Mobile marketing is paid too, and a lot of that is also done through Google Adwords. Email marketing and referral traffic come up strong, which are good ways to connect and grow your current customers. If you aren’t seeing your customers coming back for more services, I’d start using email to keep in contact.

The losers? Facebook, Twitter, and Display Advertising.

Social media may be hot, but it doesn’t put money in your back account, according to the survey. This year Facebook and Twitter account for just 7% and 4% or return on investment respectively. Compared to 23% from Local Search, I sure hope you aren’t spending all your time on social media.

The summary here is SEO is still far more important than just social media marketing, and a well-rounded plan with all the elements is best.

If it’s time to look at your internet marketing plan, give me a call and help you get on track.

Read the entire article at Search Engine Land.

 

More Internet Marketing News

6 Essential Research Studies that Marketers Shouldn’t Miss [Search Engine Watch]

The New Google Search Display and Marketing Implications [Search Engine Land]

Google Phases Out Google+ Even Further – Or Does It? [Search Engine Watch]

Google Search 4th Most Popular App, Growing Faster Than Facebook [Search Engine Land]

Google Adds Dynamic Callout Extensions in AdWords [Search Engine Land]

Twitter Dumps Share Totals in Redesign of Tweet and Follow Buttons [Marketing Land]

Mobile Millennials Spend Almost an Hour a Day on Facebook [Marketing Land]

Facebook Releases Guide to Maximize Local Awareness Ads [Social Media Today]


Internet Marketing Learning Center

Here are this week’s hand-picked articles and tools to help you market online.

4 Creative Ways to Boost the ROI of Your Content Marketing Efforts [Search Engine Journal]

What You Need to Know about WordPress Site SEO Optimization [Search Engine Land]

How To Secure Your Social Media Accounts: 5 Tools [Social Media Examiner]

How To Be Strategic Using LinkedIn to Generate Leads [Duct Tape Marketing]

How a Social Media Audit Can Improve Web Traffic [Search Engine Journal]

How Long Does it Take for Social Media Marketing to Pay Off? [Social Media Today]

Driving Sales with Social Media Marketing Slides

Thursday, July 23rd, 2015

On Wednesday, July 23 2015 I presented a workshop entitled “Driving Sales With Social Media Marketing”. Here are the slides from the presentation.

 

FB Gives Users Feed Control, More Tweets In Google, Reviews on Mobile

Saturday, July 11th, 2015
Internet Marketing Weekly

Time for your dose of Internet Marketing Intel!

Here are this week’s top stories in search, social, content, paid marketing, and more.

Hot News in Internet Marketing

Top Story: Facebook tops the news this week with a couple of big stories for marketers, but this one has the biggest effect on us. Not only can users not pick the content they want to see first (such as your business page, hint hint), Facebook will also recommend new content (again, company pages) that users might be interested in. It may take some pretty awesome content to get there, but if you get your followers to give you priority, you’ve got a pretty captive audience, and may get recommended to others to boot. Here’s the full story from Social Media Today:

Facebook Updates News Feed Controls, Gives Users More Say in What Content They See

More Internet Marketing News

Facebook Changes Measurement of Cost per Click [Ad Week]

Google Upgrades Mobile Browser Display To Allow Reviews [Blumenthals.com]

Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study] [Search Engine Land]

Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses [Search Engine Land]

Internet Marketing Learning Center

Here are this weeks hand-picked articles and tools to help you market online.

Content isn’t always original. Here’s how to stay clear of copyright issues when sharing content.
How to Cite Sources & Not Steal People’s Content on the Internet [HubSpot]

YES, you can tell Twitter to tell you when someone is looking for your services. Learn how here.
How to Find More Customers With Twitter [Social Media Examiner]

Neil Patel is a content powerhouse with a blog following. Learn from the master.
13 Important Questions You Need to Ask Yourself Before Blogging [QuickSprout]

Sadly, reviews from 5 years ago do still impact your online, but you can still get past them.
When Reputation Management Issues Hurt Your SEO Program [Search Engine Land]

Hey look…it’s cute AND it’s useful!
What Is the Ideal Length of Everything Online? [INFOGRAPHIC] [Social Media Today]

Not getting a return on your email? Read on.
From Beginner to Pro: A Complete Guide to Tripling Your Email Conversion Rate [QuickSprout]

 
Stat of the Week

In a survey of 745 marketers, a quarter of respondents are devoting more than 50% of their budgets to content.

Yahoo Tests Google Results, Local Directory Data, & Help For Fat Fingers

Friday, July 3rd, 2015
Internet Marketing Weekly

Happy Friday, and Happy 4th of July! Introducing the shorter, MUCH more useful Internet Marketing Weekly. I have reformatted this newsletter to give you only the most important and most useful Internet Marketing news and tools of the week. The “must-have” info, if you will. As always, I appreciate your feedback – Leave us a comment on our Facebook page.

Holiday Hours: We’ll be closing up shop a bit early today, July 3rd, for the Independence Day holiday. We’ll be back Monday, normal hours.

And now…on to what matters!

Hot News in Internet Marketing

Here are the top stories in the Internet Marketing world. Some you’ll care about, some you won’t. Either way, you can’t say I didn’t tell you 🙂

Top Story: Yahoo! Now Testing Google Results

Search engine competition just heated up. Yahoo! is showing Google results in their own search results. Yahoo’s US market share is currently 12.7% while Google’s is 64.4%, which makes this a win-win for both and may (I stress MAY)  boost Yahoo’s relevance. Here’s the full article:

Yahoo Search Testing Google Powered Search Results

More Internet Marketing News

Is Local Directory Traffic On The Rise Again? (Not BBB accredited? You may think twice after reading this article)

Twitter Updates Audience Insights & Introduces Persona Targeting

Facebook Algorithm Update – Actions Taken Within Videos Now Factored In

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Google Addresses Fat Finger Ad Clicks On Mobile

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Internet Marketing Learning Center

Here are this weeks hand-picked articles and tools to help you market online.

YouTube Community Development: How to Build a Following With YouTube

13 Important Questions You Need to Ask Yourself Before Blogging

What Does It Mean To Be Mobile First? And Why Should Marketers Care?

Be Funny: The Amazing Power of Humor in Social Media Marketing

How to Use LinkedIn Showcase Pages for Business

 
Stat of the Week

Have a great weekend!

How To Market Your Local Business Online Slides

Wednesday, June 24th, 2015

Today I presented How To Market Your Local Business Online to a group of local business owners at the Better Business Bureau of Southern Arizona. We had a great group that had many questions! As promised, here are the slides from the presentation.

 

If you weren’t able to attend, the presentation covered several local internet marketing topics, including:

  • The top factors that get your local business found online
  • Where do you start? Google, of course! Google My Business
  • The #1 marketing tool: Your website
  • The basics of a successful website
  • The 10 things your website must have to compete
  • Broadcasting your business data
  • How BBB accreditation helps your local SEO
  • Social media marketing for your local business
  • How online reviews make you money
  • The do’s and don’ts of online reviews
  • Simple strategy to generate great reviews

I’ll be doing this presentation again soon, so if you’d like to attend, contact me here to get on the waiting list. Happy marketing!

Check Your Local Listings, Help For Boring Businesses, and Bad Review Help

Friday, June 5th, 2015
Internet Marketing Weekly

Internet Marketing Weekly
Friday, June 5th, 2015

This week’s top News, tips and tools to help you market your business online.

What’s Inside

Check Your Local Listings, Help For Boring Businesses, and Bad Review Help

Top Story Of The Week

When was the last time you checked your Google My Business listing? Better do it soon.
Ignoring Google My Business Listing Could Cost You

Social Media Marketing

There’s more than just YouTube. Here’s a handy guide on where to share your video.
Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

Neil Patel gives us even more ways to get your content out.
8 Ways to Get More Social Shares Without Annoying Readers

If you are a Pinner, here’s some time-saving advice to get results from Pinterest.
We Tried All the Best Pinterest Marketing Tips. Here’s What Worked.

Content Marketing & Blogging

Video Marketing makes for great content sharing. Here’s some great tips from @SMExaminer
How to Boost Your YouTube Visibility

This article gets both “Best Picture” and “Best Headline” awards for the week.
Content Marketing for “Boring” Industries: 10 Tips for Creating Interesting Content

Local Search & SEO

46% of small/medium businesses report they have experienced a drop in rankings.
Small and Medium Businesses Hit Hardest By Mobilegeddon

Stuck with a bad review? Here’s excellent advice to turn your reputation around.
10 Ideas: How To Fix A Damning Business Review

Facts over Trust? Here’s a look at how Google ranks your website in the future.
Beyond Links: Why Google Will Rank Facts in the Future

Paid Marketing

Hootsuite takes a look at the newest way to drive purchases
What Instagram & Pinterest’s Buy Buttons Mean For Your Business

The fastest growing social media network is improving its ads
Instagram Beefs Up Ad Offerings

Stat of the Week

Stat of the Week

According to Ogilvy, organic Facebook reach has declined to 6%, a drop of 49% since October 2013.

 
Have a great weekend!
Joey @ Go Web Solutions
Do you know someone that needs help with their Internet Marketing? Share this post via Email or Social Media. Thank you!

Ignoring Google My Business Listing Could Cost You

Friday, June 5th, 2015
Don't Ignore Google My Business

Google has confirmed that your Google My Business is at risk of being “unverified” if you don’t log into your account on a regular basis. It’s a move that is meant to improve the quality of local search engine results, and it can mean getting exiled from Google if you aren’t paying attention.

The full article at Search Engine Land has a great quote from Google’s Jade Wang who posted the following in the Google My Business Help Forum:

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.”

The impact of getting unverified

The short answer is you could get wiped off the map…or off Google Maps that is, and more. Google My Business is the central data that Google maintains for your business, so in the internet marketing world, it’s the main artery of your company online. Restrict or cut off your main artery and well, you get the idea.

Google My Business Help says this about getting verified:

“Verification lets others know that your local Google+ page is actually managed by your business. When you verify your local business, your business information will be eligible to appear across Google, including Search, Maps, and mobile.”

So what happens if you get unverfied? Do you want to risk finding out? You can potentially drop from Google search results, Google maps, and the local results. Since Google sites have 64.5% of the search market (comScore, March 2015), it’s going to cost you if it happen.

Get The Most From Your Google My Business Listing

According to Jade Wang:

“It’s a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It’s also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate.”

While this is great advice, I don’t believe it’s enough to simply login in once in a while to keep your listing. Since you are there, why not get the most out of it? Every business should do an audit of their Google My Business listing at least every three months, sooner if there are any changes to your information. It takes just 5-10 minutes, and will give you the advantage over competitors that aren’t paying attention.

  1. Log in to your Google My Business listing every month and verify your information. Make sure it’s accurate and matches your website information exactly (you should also have your address on your website).
  2. Regularly improve on the information. Is your description complete an accurate? Is there another business category you can add? What about pictures? Do you have more you can add to your listing?

If you don’t have a Google My Business listing, have one that’s not verified, or aren’t sure, make make this your top priority. Go to https://www.google.com/business/ to find out. Need help? Contact us and we’ll take a look at your listing, make recommendations, or even optimize and manage it for you.

P.S. – Please share this article with other business owners.

Local rankings shift, Why people leave your site, & Smartphone use up

Saturday, May 30th, 2015
Internet Marketing Weekly

This week’s top News, tips and tools to help you market your business online.

What’s Inside

Google local rankings shift, Why people leave your site, & Smartphone use is up

Apologies for missing last weeks edition. It turns out the Internet in Rocky Point isn’t as reliable as I hoped – all of 11K – not even as fast as the first dialup! Here’s this week’s top articles, nice and fresh.

Top Story Of The Week

There has definitely been some local ranking changes this week. Yours may be affected.
Google Local Search Results Shifting After Google Maps Bomb Fix?

Social Media Marketing

Here’s a good look at how shareable content helps your rankings.
Has Google Turned up Social Signals as a Ranking Factor?

I predict Yelp will lose relevance as more competition pops up. Here’s a good example.
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search

Content Marketing & Blogging

Probably the most useful article I’ve seen all week. Autoplay videos? Still? Ack!
16 Reasons Why People Leave Your Website

Need ideas on what to write about? Help is here!
How to Produce Great Content (Even if You’re a Terrible Writer)

This is a super-fast read if you are content-challenged this week.
12 Awesome Content Marketing Ideas That Aren’t Blog Posts

Local Search & SEO

With 64% of Americans using Smartphones (and growing), this will only get higher.
Google Says “Near Me” Searches Have Doubled This Year

Somewhat higher level but the video is fun, Rand is one of the best, and the topic is very relevant to small businesses.
Is Brand a Google Ranking Factor? – Whiteboard Friday

Paid Marketing

The better you target, the better your results. Even better…it will save you money 🙂
6 Unique Ways to Target Your Facebook Ads

Stat of the Week

Stat of the Week

10% of American smartphone owners do not have any other form of high-speed internet access at home beyond their phone’s data plan

 

 

 

Have a great weekend!
Joey @ Go Web Solutions

WordPress owns the Net, Quizzes and Images work on Social, & more

Saturday, May 16th, 2015
Internet Marketing Weekly

This week’s top News, tips and tools to help you market your business online.

What’s Inside:

WordPress owns the Net, Quizzes and Images work on Social,  Help for Shoestring Budgets & Changes to Facebok Ads

Top Story of the Week

Even we were surprised at this number!
Report: 78.8% Of Site Owners Use WordPress For Content Management

Social Media Marketing

Quizzes are a good way to drive interaction, when done right.
Are Facebook Quizzes Your BEST Chance to Go Viral? (yes, says this Case Study)

Email marketing is making a comeback and here’s how it fits in.
Social Media Is a Waste of Time Without Building an Email List

Your images make all the difference.
8 Traits that ALL Successful Social Media Images MUST Have

Content Marketing & Blogging

Content marketing not working? Give it the Gordon Ramsay treatment.
Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy

Easy to implement ideas that will make your inner tight-wad happy.
21 Ways To Market Your Business Online On A Shoestring Budget

Myth: Content marketing is easy. NOT!
The 1% Rule Of Content Marketing

Local Search & SEO

This should be the SEO playbook for acquiring another business or location.
How To Acquire A New Location & Avoid Screwing Up The Local SEO

Great suggestions if you run an e-commerce store.
4 Tactics for Outstanding E-commerce SEO

Google simplifies online food ordering. 
Google Partners With Delivery Companies, Now You Can Order Food Right From the SERPs

Paid Marketing

Running FB ads? Don’t miss this new feature.
Facebook Now Lets People Call Businesses From News Feed Ads

Get the most out of your Facebook ad spending.
11 Examples of Facebook Ads That Actually Work (And Why)

Stat of the Week

Stat of the Week

According to Google Webmaster tools, what percentage of websites are “Mobile Ready?”
51% Not Mobile Optimized
49% Mobile Optimized

 

Have a great weekend!

Reviews get results, changes at Google+ & Facebook, & more

Friday, May 8th, 2015

The Week in Internet Marketing

This is the first of our new weekly feature covering this week’s top News, tips and tools to help you market your business online. If you find this useful, please share!

My Favorite of the Week

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI
Myles Anderson pulls together extremely useful data to show a good strategy for getting online reviews is critical. The “12 pieces of wisdom for managing your reputation” is a must read.

Social Media Marketing

Google Takes On Pinterest With Google+ Collections
Will Google succeed in taking users from Pinterest? Hard, but possible. If you use Google+, this could broaden your reach.

Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed
It may not be enough to get “Liked” soon. Now truly great content may be the only way to get noticed.

How to Improve Your Facebook’s Organic Reach
Facebook is crowded. How do you stand out without throwing money at Facebook? Neel Patel has a nice infographic for you.

10 Types of Visual Social Media Posts That Get Shared Like Crazy
Super-useful advice for getting your social media posts noticed.

Content Marketing & Blogging

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
Want to know where the pro’s are spending their time and money? This article will show you where, backed by solid data on what’s working in internet marketing. A must read.

 Why You Need A Persona-Based Content Marketing Strategy
Buyer Personas are shockingly easy to put together and make all the difference in your online marketing. Here’s a quick read on the finer points.

Local Search & SEO

Google Adds Link To Place Food Delivery Orders, Make Doctor Appointments & More
Will this further shift how we order food, make appointments or reserve a table? We’ll see. Look for the change soon.

It’s Official: Google Says More Searches Now On Mobile Than On Desktop
We knew it was coming, but Google now confirms it. Also some good info on devices.

How Many Links Should You Build to Your Website?
Quality links to are like gold to any website. Here are some solid suggestions to boost yours.

Paid Marketing

How to Use Advanced Facebook Ad Targeting
Advertising on Facebook can reward you handsomely if you take the time to do a little research.

Infographic of the Week
What People Like to Share More on Social Media [INFOGRAPHIC] from Social Media Today

 

Have a great weekend!

 Joey

P.S. Do you know someone that needs help with their Internet Marketing? Share this post. Better yet…have them contact us for some personal help.