Content Ideas Category

March Content Ideas for Blogs and Social Media

Friday, February 28th, 2014

Spring into action this March with fresh content ideas that will keep your readers interested.  As the weather starts to warm up, so should what you’re sharing online. We are here to help season your content with ideas that keep you busy writing every day of the month. We offer a list of over 250 content ideas each month including 5 in depth ideas that you can cater to fit your business.

If you have any additional ideas you would like to add or any success stories from using any of our content ideas, we would love to hear about them! Leave us a comment below with the details.

Featured Content Ideas

1. International Ask a Question Day (14th)

Use this day to hear from your customers. Let them know that on this day they can ask you a question about your products/services or your company. Not only make it about them answering a question, but let them know that they’ll receive an answer to their question in a timely manner. Leaving the day open to get as many questions as you can that day will definitely bring your business some engagement on your social media. The purpose is that although a person can ask you a question on any normal day, this day will let them feel free to ask their question they might be forgetting to ask.  It shows that you care about your customers and want to hear what they have to say.

2. Write a Case Study

A case study is where you write about a certain product or client. You start off writing about who that client is or introducing the the product. Then you move on to explaining the problem and why the client needed your services in the first place.  After setting the story with the problem, you write about the solution you weer able to offer them and the results that received because of that solution. The perfect case study promotes your business by showing your readers how instrumental you were in helping them get their intended results. This idea is also great because it can repeated  as often as you would like.

3. Fun Fact of the Week

Whenever someone sees the words” Did you know?” they are intrigued on what you have to say next. Keep your followers on their toes by giving them a weekly fun fact that they can take away from your post or blog.  If possible, tie that fact into an opportunity to sell. An example would be if you were to say a fact regarding the benefits of one of your products that might not be known to everyone. In hearing that benefit, you may catch someone’s attention enough that they will want to purchase your product.

4. Make Up your Own Holiday (26th)

You have seen numerous “holidays” every month on these content blogs that range in ideas for every type of business out there.  Instead of waiting for a “holiday” that fits your business, why not create your own? Celebrate something that’s important to your business and offer a promotion specific to that day. If  it becomes a success, then make it annually and repeat your “holiday” every year. Eventually, your customers will come to look forward to that day and will anticipate the type of promotion you are going to offer them that year.

5. Make your Followers Laugh

Being all business all the time can be exhausting for your reader. Give them a break by telling them a short and appropriate comedic story that relates to your business. Let them know that your business can also be lighthearted.  if you don’t have a funny story to tell, them share a photo that will make them laugh. It can be a joke that’s commonly heard against  your products. Just remember whatever you post that it doesn’t portray your company in a negative light.

Celebrations by Month:

Academy Awards Month
Adopt a Rescued Guinea Pig Month
American Diabetes Alert Month
American Red Cross Month
Bell Peppers and Broccoli Month
Berries and Cherries Month
Brain Injury Awareness Month
Colic Awareness Month
Colorectal Cancer Awareness Month
Credit Education Month
Chronic Fatigue Syndrome Awareness Month
Deep Vein Thrombosis (DVT) Awareness Month
Dolphin Awareness Month
Employee Spirit Month
Exotic Winter Fruit & Leeks/Green Onions Month
Hemophilia Month
Honor Society Awareness Month
Humorists are Artists Month
International Ideas Month
International Listening Awareness Month
International Mirth Month
Irish-American Heritage Month
Kidney Month
Malignant Hyperthermia Awareness Month
Music in our Schools Month
National Athletic Trainers Month
National Caffeine Awareness Month
National Celery Month
National Cheerleading Safety Month
National Clean up Your IRS Act Month
National Color Therapy Month
National Colorectal Cancer Awareness Month
National Craft Month

National Developmental Disabilities Awareness Month
National Endometriosis Awareness Month
National Essential Tremor Awareness Month
National Ethics Awareness Month
National Eye Donor Month
National Flour Month
National Flower Month
National Frozen Food Month
National Kidney Month
National March Into Literacy Month
National Multiple Sclerosis Education/Awareness Month
National Noodle Month
National Nutrition Month
National On-Hold Month
National Optimism Month
National Peanut Month
National Poison Prevention Awareness Month
National Problem Gambling Awareness Month
National Professional Social Worker’s Month
National Sauce Month
National Social Work Month
National Umbrella Month
National Women Inventors Month
National Women’s History Month
Play the Recorder Month
Read an E-Book Month
Red Cross Month
Rosacea Awareness Month
Save Your Vision Month
Sing with Your Child Month
Spiritual Wellness Month
Supply Management Month
Trisomy Awareness Month
Workplace Eye Healthy and Safety Awareness Month
Youth Art Month

Deaf History Month (March 13 – April 15)
Lent – Begins on Ash Wednesday – March 5, 2014 – April 17, 2014
National Kite Month (March 29 – May 3, 2014)

Celebrations by Week:

Week of March 1st-7th: National Aplastic Anemia & MDS Awareness
Week of March 1st-7th: National Cheerleading Week
Week of March 1st-7th: National Ghostwriters Week
Week of March 1st-7th: Universal Human Beings Week
Week of March 1st-7th: Will Eisner Week
Week of March 1st-16th: Iditarod Race
Week of March 2nd:8th: Celebrate Your Name
Week of March 2nd-8th: National Sleep Awareness
Week of March 2nd:8th: National Consumer Protection
Week of March 2nd:8th: National Schools Social Work Week
Week of March 2nd-8th: National Severe Weather Preparedness Week
Week of March 2nd:8th: National Words Matter Week
Week of March 2nd-8th: Patient Safety Awareness
Week of March 2nd-8th: Professional Pet Sitters Week
Week of March 2nd-8th: Read an E-Book Week
Week of March 2nd-8th: Return Borrowed Books Week
Week of March 2nd-8th: Save Your Vision Week
Week of March 2nd-8th: Telecommuter Appreciation Week
Week of March 2nd-8th: Women in Construction Week
Week of March 3rd-7th: Newspaper in Education Week
Week of March 3rd-7th: Share a Story – Shape a Future Week
Week of March 3rd-8th: National Invasive Species Awareness
Week of March 3rd:8th: National School Breakfast Week
Week of March 3rd-9th: National Collegiate Health and Wellness Week
Week of March 3rd-9th: Women of Aviation Worldwide
Week of March 3rd-9th: National Problem Gambling Awareness
Week of March 7th-9th: International Festival of Owls
Week of March 8th-14th: Universal Women’s Week
Week of March 8th-14th: National Procrastination Week
Week of March 9th- 15th: Girl Scout Week
Week of March 9th- 15th: National Pulmonary Rehabilitation Week
Week of March 9th-15th: Teen Tech Week
Week of March 10th-16th: Brain Awareness
Week of March 11th-17th: Turkey Vultures Return to the Living Sign
Week of March 14th-23rd: National Science & Engineering Week
Week of March 16th- 22nd: American Chocolate Week
Week of March 16th- 22nd: Health Information Professionals Week
Week of March 16th- 22nd: Inhalants and Poisons Awareness
Week of March 16th- 22nd: National Animal Poison Prevention
Week of March 16th- 22nd: National Flood Safety Awareness
Week of March 16th- 22nd: National Poison Prevention
Week of March 17th-23rd: Act Happy
Week of March 17th-23rd: National Wildlife Week
Week of March 23rd-29th: National Agriculture Week
Week of March 23rd-29th: National Cleaning Week
Week of March 23rd-29th: National Protocol Officer’s Week
Week of March 23rd-29th: National Tsunami Awareness
Week of March 25th-29th: Termite Awareness
Week of March 29th-April 6th: NanoDays
Week of March 30th-April 5th: National Week of the Ocean
Week of March 30th-April 5th: Root Canal Awareness

1st Full Week of March: National PTA Drug & Alcohol Awareness
2nd Week of March: Chocolate Chip Cookie Week
2nd Week of March: National Aardvark Week
2nd Week of March: National Bubble Week
2nd Week of March: National Crochet Week
3rd Week of March: National Manufacturing Week

Celebrations by Day:

March 1st:
Asiatic Fleet Memorial Day
Beer Day (in Iceland)
International Women of Color Day
National Fruit Compote Day
National Horse Protection Day
National Peanut Butter Lover’s Day
National Pig Day
Peace Corps Day
Plan a Solo Vacation Day
Refired, Not Retired Day
Self Injury Awareness Day
Share a Smile Day
St. David’s Day
World Compliment Day

March 2nd:
Dr. Seuss Day
Namesake Day
National Banana Cream Pie Day
National Corndog Day
National Old Stuff Day
Texas Independence Day

March 3rd:
Bonza Bottler Day
Casimir Pulaski Day
I Want You to Be Happy Day
If Pets had Thumbs Day
National Anthem Day
National Cold Cuts Day
National Mulled Wine Holiday
Navy Reserves Birthday
Peach Blossom Day
Read Across America Day

March 4th:
Holy Experiment Day
Hug a GI Day
Mardi Gras Carnival (New Orleans)
National Grammar Day
National Pancake Day (IHOP)
National Pound Cake Day
Shrove Tuesday / Mardi Gras

March 5th:
Ash Wednesday (1st Day of Lent)
National Absinthe Day
National Cheese Doodle Day
National Multiple Personality Day
Town Meeting Day Vermont

March 6th:
Dentist Day
National Frozen Food Day
National White Chocolate Cheesecake Day

March 7th:
Alexander Graham Bell Day
Dress in Blue Day
Employee Appreciation Day
National Cereal Day
National Crown Roast of Pork Day
National Salesperson Day
World Day of Prayer

March 8th:
Girls Write Now Day
International Women’s Day
National Genealogy Day
National Peanut Cluster Day
National Proof Reading
Women’s Rights & International Peace Day

March 9th:
Barbie Day
Check Your Batteries Day
Daylight Savings Start
Get Over It Day
Girl Scout Sunday
Joe Franklin Day
National Crabmeat Day
National Meatball Day
National Panic Day

March 10th:
Canberra Day
International Day of Awesomeness
Land Line Telephone Day
Mario Day
National Blueberry Popover Day
National Napping Day
National Pack Your Lunch Day
National Women HIV/AIDS Awareness
Salvation Army Day
U.S. Paper Money Day

March 11th:
Johnny Appleseed Day
National Worship of Tools Day
Oatmeal Nut Waffles Day
Organize Your Home Office Day
World Plumbing Day

March 12th:
Girl Scouts Day
National Alfred Hitchcock Day
National Baked Scallops Day
Plant a Flower Day
Registered Dietitian Day

March 13th:
Coconut Torte Day
Ear Muff Day
Good Samaritan Involvement Day
K-9 Veterans Day
Ken Day
L. Ron Hubbard Day
National Jewel Day
National Open An Umbrella Indoors Day
Popcorn Lover’s Day
Smart & Sexy Day
Ta’ Anit Ester
World Kidney Day

March 14th:
Bake a Pie in Solidarity Day
International Ask A Question Day
Learn About Butterflies Day
Middle Name Pride Day
National Pi Day
National Potato Chip Day
Save a Spider Day
World Book Day

March 15th:
Ag Day, Celebrating Our Bountiful Food Supply
Brutus Day
Buzzard Day
Dumbstruck Day
Ides of March
Maple Syrup Saturday
National Everything You Think is Wrong Day
National Pears Helene Day
National Quilting Day
True Confessions Day
World Consumer Rights Day

March 16th:
Curlew Day
Freedom of Information Day
Goddard Day
Lips Appreciation Day
National Artichoke Hearts Day
National Everything You do is Right Day
Purim
St. Urho’s Day

March 17th:
St. Patrick’s Day
Campfire girls Day
Corned Beef and Cabbage Day
Evacuation Day
Submarine Day
Well-Elderly Day

March 18th:
Forgive Mom and Dad Day
Goddess of Fertility Day
National Awkward Moments Day
National Biodiesel Day
Oatmeal Cookie Day
Supreme Sacrifice Day

March 19th:
Act Happy Day
Kick Butts Day
Let’s Laugh Day
National Chocolate Caramel Day
National Day of Honor
National Poultry Day
Operation Iraqi Freedom Day
Saint Joseph’s Day
Swallows Return to San Juan Capistrano Day

March 20th:
Bed in for Peace Day
Bock Beer Day
Companies that Care Day
Extraterrestrial Abductions Day
Great American MEAT-OUT
International Astrology Day
International Day of Happiness
International Earth Day
Kiss Your Fiance Day
March Equinox
National Jump Out Day
National Native American HIV/AIDS Awareness Day –
National Ravioli Day
Nowruz
Proposal Day
Snowman Burning Day
Spring Equinox
Won’t You Be My Neighbor Day
World Frog Day
World Sparrow Day
World Storytelling Day

March 21st:
Big Bang Day
Brain Injury Awareness Day
California Strawberry Day
Incredible Kid Day
International Day for the Elimination of Racial Discrimination
International Day of Forests and the Tree
International Day of Nowruz
National Common Courtesy Day
National Day of Action on Syringe Exchange
National Flower Day
National Fragrance Day
National French Bread Day
Single Parents Day
Spring Fairy Fun Day
World Down Syndrome Day
World Poetry Day
World Puppetry Day

March 22nd:
As Young As You Feel Day
Coq Au Vin Day
International Day of the Seal
National Bavarian Crepes Day
National Goof Off Day
National Water Day
World Water Day

March 23rd:
National Chip and Dip Day
National Melba Toast Day
National Organize Your Home Office
National Puppy Day
Near Miss Day
OK Day
World Meteorological

March 24th:
National Chocolate Covered Raisin Day
World Tuberculosis Day

March 25th:
American Diabetes Association Alert Day
Greek Independence Day
International Waffle Day
Maryland Day
National Agriculture Day
National Lobster Newberg Day
National Medal of Honor Day
National Pecan Day
Old New Year’s Day
Seward’s Day
Tolkien Reading Day

March 26th:
Legal Assistants Day
Make Up Your Own Holiday Day
Manatee Appreciation Day
National Nougat Day
Prince Jonah Kuhio Kalanianaole Day
Purple Day (Supporting Epilepsy Around the World)
Spinach Day

March 27th:
Celebrate Exchange Day
National Joe Day
National Spanish Paella Day
Quirky Country Music Song Titles Day
World Theater Day

March 28th:
Barnum & Bailey Day
National Black Forest Cake Day
Respect Your Cat Day
Something on a Stick Day
Weed Appreciation Day

March 29th:
Earth Hour
Knights of Columbus Founders Day
National Lemon Chiffon Cake Day
National Mom and Pop Business Owners Day
Smoke and Mirrors Day

March 30th:
National Doctors Day
National I Am In Control Day
Take A Walk In the Park Day
Turkey Neck Soup Day
Welcome Home Vietnam Veterans Day

March 31st:
Cesar Chavez Day
Eiffel Tower Day
National Bunsen Burner Day
National Clams on the Half Shell Day
National She’s Funny That Way
Oranges and Lemons Day
Tater Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resource:

Holidays and Observance. (March 2014). March Holidays. Retrieved from http://www.holidays-and-observances.com/march-holidays.html.

February Content Ideas for Blogs and Social Media

Friday, January 31st, 2014

February Content Ideas for Blogs and Social Media

When you think about February, you may think about love, hearts, and chocolate. You might also be wondering how that relates to your company. We are here to let you know that there is a lot more to February that can bring you good, high quality content. If you strive for content that is above par, then you can reach a new level of customers that you might not have imagined possible. We offer a list of over 250 content ideas with 5 featured ideas to get you started with your internet marketing plan. February is  the shortest of all the months, so spend that time wisely with  content that will mean something to your target audience.

Feel free to leave us comments with your additional ideas of how one of these content ideas works for you!

Featured Content Ideas

1. Movie Review

Is there a movie out there that focuses on your industry? More than likely your answer is going to be yes. The more important question is do they accurately depict your field of work or are they completely off base? By nature, people are curious and they want to know the ins and out of how a company works. For this content idea, we suggest you review an industry related movie and compare and contrast real life to what the movie shows. Give them a behind the scenes look of what it’s really like to be forensics anthropologist or whatever it may be that you specialize in.

2. Love your “____”

In honor of Valentine’s Day, pick one of your popular products that your customers love and promote it as a marketing campaign. For example, if you were a shoe store  you may say “Love your Feet” and then ask for people to post photos of their favorite pair of shoes they bought with you on your social media page.  Another example would be a pet store saying “Love your Pet” and requesting photos of people’s pets in their cutest outfit or with their favorite toy.  If you owned a jewelry store, you might say “Love your Significant Other” and have your followers share their favorite pair of earrings or necklace that was handpicked for them by the one they love. The possibilities are endless.

3. Join in on International Expect Success Month

Write a blog that explains why you expect success this month due to the latest release of a new product or service. If it’s been on the market for a couple of months now, go into detail of how this product was successful to your clients.  Throw in a few testimonials in there to validate their stories. If your product has yet to be released, describe how successful you envision the product to be. Make your customers want to wait in line for it the day it’s released by showing how valuable it will be. Instill that anticipation of success in your product before it’s released and you’ll be sure to have a valid reason to “expect success.”

4. Challenge your Customers

Come up with a challenge that will inspire your customers to take it. Have the challenge last a week or the entire month. For content purposes, the longer you can make the challenge last the better. For example, let’s say you are a tomato company and you challenge your customers to eat healthier by adding a tomato in at least one meal a day for the month. This challenge can increase your sales because they will need to buy more tomatoes. It will also provide you with content for the whole month. You can be posting an encouragement to keep the challenge going by providing recipes that call for tomatoes, the health benefits of eating them, a type of tomato cut they should try that day, ect… Obviously, we don’t all sell tomatoes so apply this challenge to your company to increase the demand for that month on your product or service.

5.  Celebrate International Networking Week (3rd-7th)

Networking is a great way to bring in new business and to make business connections. Find a way this week to network with other local business online. Create content that is specifically tailored to creating a community  that will bring all your businesses together. Explain to them how you help each other out and why they should connect with you.  Give them a reason so compelling they will want to join in. Then, if you haven’t already start online communities or groups where you can freely share your business with one another in hopes of bringing together a partnership.

Celebrations by Month:

Adopt a Rescued Rabbit Monty
African American History Month
AMD / Low Vision Awareness Month
American Heart Month
American History Month
Bake for Family Fun Month
Berry Fresh Month
Canned Food Month
Celebration of Chocolate Month
February is Fabulous Florida Strawberry Month
Great American Pies Month
International Boost Self Esteem Month
International Expect Success Month
International Friendship Month
International Prenatal Infection Prevention Month
Youth Leadership Month
Library Lovers Month
Marfan Syndrome Awareness Month
National Bird Feeding Month
National Black History Month
National Cancer Prevention Month
National Cat Health Month
National Cherry Month
National Children’s Dental Health Month
An Affair to Remember Month
National Embroidery Month
National Fiber Focus Month
Worldwide Renaissance of the Heart Month

 

National Fondue Month
National Grapefruit Month
National Heart Healthy Month
National Hot Breakfast Month
National Mend a Broken Heart Month
National Parent Leadership Month
National Pet Oral Health Care Month
National Prevent a Litter Month
National Senior Independence Month
National Snack Food Month
National Sweet Potato Month
National Time Management Month
National Weddings Month
National Wild Bird-Feeding Month
National Wise Health Consumer Month
Pet Dental Health Month
Plant the Seeds of Greatness Month
Potato Lovers Month
Relationship Wellness Month
Responsible Animal Guardian Month
Responsible Pet Owner Month
Return Shopping Carts to the Supermarket Month
Spay/Neuter Awareness Month
Spunky Old Broads Month
Teen Dating Violence Awareness Month
Unchain a Dog Month
Wise Health Consumer Month
Creative Romance Month

Celebrations by Week:

Week of February 1st-7th: African Heritage & Health
Week of February 1st-7th: National Patient Recognition
Week of February 1st-7th: Solo Diners Eat Out
Week of February 1st-7th: Women’s Heart Week
Week of February 1st-7th: World Interfaith Harmony
Week of February 2nd-8th: Boy Scout Anniversary
Week of February 2nd-8th: Burn Awareness
Week of February 2nd-8th:Children’s Authors & Illustrators
Week of February 2nd-8th: Dump Your Significant Jerk
Week of February 3rd-7th: International Friendship
Week of February 3rd-7th: International Networking
Week of February 3rd-7th: National Green Week
Week of February 3rd-7th: National School Counseling Week
Week of February 3rd-7th: Pride in Food Services Week
Week of February 7th-14th: Congenital Heart Defect Awareness
Week of February 7th-14th: Have a Heart for Chained Dogs
Week of February 7th-14th: Risk Awareness
Week of February 7th-23rd: Winter Olympics XXII
Week of February 8th-14th: Love Makes the World Go Round, but Laughter Keeps Us From Getting Dizzy
Week of February 9th-15th: Children of Alcoholics
Week of February 9th-15th: Freelance Writers Appreciation
Week of February 9th-15th: Jell-O Week
Week of February 9th-15th: National Cardiac Rehabilitation
Week of February 9th-15th: National Pancake Week
Week of February 9th-15th: Pulmonary Rehabilitation
Week of February 13th-19th: Duchenne Muscular Dystrophy Awareness
Week of February 14th-17th: Great Backyard Bird Count
Week of February 14th-21st: National Nestbox
Week of February 14th-21st: NCCDP Alzheimer’s & Dementia Staff Education Week
Week of February 15th-22nd: National Entrepreneurship
Week of February 15th-22nd: National FFA
Week of February 16th-22nd: Brotherhood / Sisterhood
Week of February 16th-22nd: National Engineer’s Week
Week of February 16th-22nd: National Justice for Animals
Week of February 22nd-March 2nd: Jewish Book
Week of February 23rd-March 1st: National Eating Disorders Awareness
Week of February 23rd-March 1st: Peace Corps Week
Week of February 28th-March 4th: Carnival (Rio de Janeiro)

1st Week of February: Agriculture
2nd Week of February: Great American Pizza Bake
2nd Week of February: Homes for Birds
2nd Week of February:National Crime Prevention
2nd Week of February: Kraut and Frankfurter
3rd Week of February: Child Passenger Safety Awareness
3rd Week of February: Pay Your Bills Week
3rd Week International Flirting Week
Late February – Early April: Collegiate Safe Spring Break Programming

Celebrations by Day:

February 1st:
National Baked Alaska Day
National Freedom Day
National Girls & Women in Sports Day
National Wear Red Day
Serpent Day

February 2nd:
Bonza Bottler Day
Candlemas
Groundhog Day
Heavenly Hash Day
Hedgehog Day
Super Bowl Sunday  (1st Sunday)
World Wetlands Day

February 3rd:
Cordova Ice Worm Day
Give Kids a Smile Day
National Carrot Cake Day
National Carrot Day
The Day the Music Died

February 4th:
Homemade Soup Day
National Create a Vacuum Day
National Stuffed Mushroom Day
World Cancer Day
Thank a Mailman Day

February 5th:
Disaster Day
National Chocolate Fondue Day
National Primrose Day
National Weatherperson’s Day
World Nutella Day
Western Monarch Day

February 6th:
Lame Duck Day
National Chopsticks Day

February 7th:
National Black HIV/AIDS Awareness Day
National Fettuccine Alfredo Day
Send a Card to a Friend Day
Wave All Your Fingers at Your Neighbor Day

February 8th:
Boy Scout Day
Molasses Bar Day
Kite Flying Day

February 9th:
National Bagels and Lox Day
National Kite Flying Day
National Toothache Day
Pizza Pie Day

February 10th:
Clean Out Your Computer Day (2nd Monday)
Cream Cheese Brownie Day
Oatmeal Monday (2nd Monday)
Umbrella Day

February 11th:
Don’t Cry Over Spilled Milk Day
National Inventor’s Day
National Make a Friend Day
Peppermint Patty Day
White T Shirt Day

February 12th:
Darwin Day
Lincoln’s Birthday
National Lost Penny Day
National Plum Pudding Day
Abraham Lincoln’s Birthday

February 13th:
Get a Different Name Day
National Tortellini Day
World Radio Day

February 14th:
Valentine’s Day
National Creme-Filled Chocolates Day
National Donor Day
National Ferris Wheel Day
National Pet Theft Awareness Day
Singles Awareness Day (S.A.D.)

February 15th:
International Angelman Day
International Childhood Cancer Awareness Day
Lupercalia
National Gumdrop Day
National Hippo Day
Remember the Maine Day
Susan B. Anthony Day
World Whale Day

February 16th:
Daytona Pole Day
Do a Grouch a Favor Day
National Almond Day

February 17th:
Washington’s Birthday
Champion Crab Races Day
My Way Day
National Indian Pudding Day
National PTA Founders Day
President’s Day  (3rd Monday)
Random Acts of Kindness Day
World Human Spirit Day

February 18th:
Cow Milked While Flying in an Airplane Day
Daisy Gatson Bates Day
Drink Wine Day
National Battery Day
Pluto Day

February 19th:
Coast Guard Reserves Birthday
Iwo Jima Day
National Chocolate Mint Day
Single Tasking Day

February 20th:
Love Your Pet Day
National Cherry Pie Day
Northern Hemisphere Hoodie Hoo Day
World Day of Social Justice

February 21st:
Card Reading Day
International Mother Language Day
Introduce a Girl to Engineering Day
National Sticky Bun Day

February 22nd:
Be Humble Day
Founders Day  (World Organization of the Scout Movement)
International Sword Swallower’s Day (Last Saturday)
National Margarita Day
Open that Bottle Night (Last Saturday)
Walking the Dog Day
World Thinking Day

February 23rd:
Curling is Cool Day
Diesel Engine Day
International Dog Biscuit Appreciation Day
National Banana Bread Day
National Dog Biscuit Day
Pinocchio Day
Play Tennis Day

February 24th:
National Tortilla Chip Day
National Trading Card Day

February 25th:
National Clam Chowder Day
National Chocolate Covered Nuts Day
National Pistol Patent Day
Quiet Day
World Spay Day

February 26th:
For Pete’s Sake Day
Inconvenience Yourself Day (4th Wednesday)
Levi Strauss Day
National Personal Chef’s Day
National Pistachio Day
Tell a Fairy Tale Day

February 27th:
International Polar Bear Day
National Chili Day (Last Thursday)
National Kahlua Day
National Strawberry Day
National Polar Bear Day
No Brainer Day

February 28th:
Floral Design Day
National Chocolate Souffle Day
National Public Sleeping Day
National Tooth Fairy Day
Rare Disease Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resource:

Holidays and Observance. (February 2014). February Holidays. Retrieved from http://www.holidays-and-observances.com/february-holidays.html

Consumers Love Helpful Tips

Monday, January 20th, 2014

You’re probably thinking to yourself, how does a blog about helpful tips in my industry relate to marketing and how can it help me? Well, let me ask you this, do you think our weekly marketing tips are helping you? If you answered yes, then maybe it’s time you put these tips into practice. If you want to reach your consumers, than you need to think like them. If you were in their shoes, would a helpful tip or bullet point list inspire them to try your product or service? Absolutely it would!

We live in a society where there are literally thousands of people who can do exactly what you do. There are so many options to choose from that it can be overwhelming for the everyday consumer. Make it easier for them by teaching them how to use your product before they buy it or providing them with a tip that will make their experience better.

The other component to consider is to make sure they see it! In a visually centered world, there is no room for boring content. Make your list pop by adding a graphic or photo that relates to your tip, creating an infographic that easily navigates your bullet points, a video showing how to use it, or a SlideShare that catches attention. Try all the options to reach a broader scope of people.

We understand that compiling and disbursing content can be overwhelming, that’s why we’re here to help with our internet marketing packages that will focus on drawing in new customers with powerful content ideas such as this one. Contact us for more information on how we can grow your online presence.

 

Write About What You Want Your Readers To Hear

Monday, January 6th, 2014

Write About What You Want Your Readers To Hear

What’s the purpose of your blog? Take the time this year to review and reevaluate what your target audience wants. Read through your blog as if you were your customer. Think about what you would want to take away from reading those blog posts. Is the point clearly stated or do you have trouble deciphering your own words? What does your blog reflect about your company and does it provide value to your readers?

For this week’s marketing tip, we want to give you ideas for writing a blog post that will answer those lingering questions your customers want to know. Once you’re through with these steps, you will be writing in a way this year that will appeal to your readers. You will be writing about what you want your readers to hear, not what you hope they take away from your post.

The first step is finding out what your customers want to know about your company, your business, or your product/service. The best way to do that is to ask them. You can find out what they want to know by writing a blog or by doing a survey or questionnaire. Another way is have an open forum on your website where people can leave their questions or comments. If none of these ways leaves you with the information you need, then do some digging. Comb through your previous blog comments, emails from clients, and take notes from your phone conversations to track the most common questions or concerns you receive.

The second step after figuring out what it is most your customers want, is to formulate a blog topic that will not only answer their questions, but go above and beyond. Provide them with an answer that will knock their socks off by giving them something practical they can use or take away from the post. Most importantly, write the response in a way that gives them the answer YOU want them to hear. A blog post needs to be beneficial to both your customers and your company. You are taking the time out of your busy day to write the blog and you want it to be well worth it in the hopes of receiving new long-lasting business.

The last step is making sure your target audience sees that you took the time to answer their questions and write a blog they actually want to read. It cannot be said enough to promote your blog! Post it on your social media, send it in an email, and mention it to others every chance you get. The best part is since your blogs all now provide answers to your customers’ questions, you can direct them to your blog every time they have a question that you have written a blog post about. Go a step further and send the blog to a past request for the answer to that question and see how surprised they will be to see you remembered.

If you know what answers you want to write about, but need assistance in formulating them into a blog post, then check out our monthly blogging package that will provide you with custom blogs based on the topics you want to cover.

January Content Ideas for Blogs and Social Media

Monday, December 30th, 2013

It is that time of the month again where you can come to us to find content ideas for every day of the month. This month is even more powerful than before with close to 300 ideas to choose from, there is sure to be something for everybody! Take advantage of these national days as a way to market your business, whether you offer a sale or just mention another reason for them to choose your business, you are still adding much needed content to your blogs and social media to create more presence.

Not every idea will suit your business, so don’t be afraid to do some exploring this new year and be creative with the ideas that present themselves. Add your own unique twist to the idea and make it your own.

Remember to leave us a comment on additional ideas you have or a great way to expand and promote one of the ideas listed below.

Featured Content Ideas

1. Interview An Expert

Involve another person in your content by interviewing someone in your industry who is a known expert and has a lot of clout.  Ask them the questions that most people ask you to get their perspective on the topic. Get some powerful  reusable quotes from them that can help fill up your content. Ask them their expert advice. This content idea is similar to having a guest blogger except you get to interact with them. Make it a dual partnership by asking to interview someone from out of state in the same industry who is not your competitor. Take turns asking questions where you both have content to write about and can link each other’s responses to your blog and social media. Your audience will see the connection you have with this expert and how they respect your ideas as well.

2. Read & Review

Read a book related to your industry. As you read it take notes and highlight key phrases and concepts. Once you’re finished reading this book, write a review of it with both the main idea of the book and your personal opinion on why it depicts your industry the way it does.  Make corrections as you see fit or highlight a certain section that says exactly what you have been saying all along. If you are feeling really eager,  read two books on the same topic and compare them.  The best part about this idea, is that it never gets old and you can set this idea up as a weekly, monthly or yearly content idea.

3.  Business Prediction for 2014

As we head into a new year, there are sure to be changes within your industry whether they are good or bad. Based on your knowledge of the industry and what you have seen in the past, make a prediction on what the new year will hold. You might have even heard rumors of what’s to come and have an idea of what to expect. Predict whether this new change will be successful or not or how it will best be used. You could also take this a different direction and give a preview of your business changes in 2014 and ask your readers their predictions on it.

4. Brand History

Ever wonder how a company came up with their brand? Every business has a brand and how they came to where they are now.  Take away the wonder and tell your story. If it’s interesting explain why you came up with the colors that you did, and your vision for your company logo. Let everyone in on the secret to your brand and they will feel like part of the company. Everyone loves a good story.

5.  Celebrate “National Be On-Purpose Month”

Take time this January to give a purpose to everything you do. Use this as a content idea by involving your readers on what you plan to do to be on purpose that will benefit your clients and customers. Some examples would be to be on purpose in responding to clients more efficiently, making online payments easier, providing resources to them, connecting with them more often on social media, ect… Think of how more productive you would be if everything you did was on purpose and you had followers to support you in this mission.

Celebrations by Year:

International Year of Crystallography

International Year of Family Farming

Celebrations by Month:

National Bath Safety Month

National Blood Donor Month

National Braille Literacy Month

National Hobby Month

Hot Tea Month

National Oatmeal Month

National Soup Month

Adopt a Rescued Bird Month

Apple and Apricots Month

Artichoke and Asparagus Month

Be Kind to Food Servers Month

Bread Machine Baking Month

California Dried Plum Digestive Health Month

California Restaurant Month

Celebration of Life Month

Cervical Health Awareness Month

Eye Care Month

Family Fit Lifestyle Month

Financial Wellness Month

Get Organized Month

Human Resource Month

International Brain Teaser Month

International Change Your Stars Month

International Child-Centered Divorce Awareness Month

International Creativity Month

International New Year’s Resolution Month for Business

International Quality of Life Month

International Wayfinding Month

International Wealth Mentality Month

March of Dimes Birth Defects Prevention Month

National Be On-Purpose Month

National Birth Defects Prevention Awareness Month

National Book Blitz Month

National Candy Month

National Child Centered Divorce Awareness Month

National Clean Up Your Computer Month

National Egg Month

National Fiber Focus Month

National Glaucoma Awareness Month

National Mail Order Gardening Month

National Meat Month

National Mentoring Month

National Personal Self-Defense Awareness Month

National Physiotherapy Month

National Polka Music Month

National Poverty in America Awareness Month

National Radon Action Month

National Slavery and Human Trafficking Prevention Month

National Skating Month

National Stalking Awareness Month

National Staying Healthy Month

National Thank You Month

National Train Your Dog Month

National Wheat Bread Month

Prune Breakfast Month

Retail Bakers Month

Rising Star Month

Self-Help Group Awareness Month

Self-Love Month

Shape Up US Month

Thyroid Disease Awareness Month

Tuberous Sclerosis Awareness Month

Tubers and Dried Fruit Month

Walk Your Pet Month

Celebrations by Week:

Week of January 1st-7th: New Years’ Resolution

Week of January 1st-7th: Celebration of Life

Week of January 1st-7th: Diet Resolution

Week of January 1st-7th: Silent Record

Week of January 2nd-8th: Someday We’ll Laugh About This

Week of January 5th-11th: Home Office Safety and Security

Week of January 5th-11th: National Folic Acid Awareness (2nd week)

Week of January 5th-11th: National Lose Weight – Feel Great

Week of January 5th-11th: National Pizza

week of January 8th-11th: Elvis Presley Birthday Celebration

Week of January 8th-14th: Universal Letter Writing

Week of January 11th-17th: Cuckoo Dancing

Week of January 17th-23rd: National Fresh Squeezed Juice

Week of January 18th-19th: Bald Eagle Appreciation

Week of January 18th-25th: International Week of Prayer for Christian Unity

Week of January 18th-26th: International Snowmobile Safety and Awareness

Week of January 19th-25th: Healthy Weight

Week of January 19th-25th: Hunt for Happiness (3rd full week)

Third Week of January: World Kiwanis

Week of January 19th-25th: National Activity Professionals

Week of January 19th-25th: National Certified Nurse Anesthetists

Week of January 19th-25th: National Clean Out Your Inbox

Week of January 19th-25th: National Handwriting Analysis (4th week)

Fourth Week in January: National Irish Coffee

Week of January 20th-24th: No Name Calling

Week of January 20th-24th: Sugar Awareness (3rd work week)

Week of January 26th- February 1st: National Meat (4th week)

Week of January 27th- 31st: International Printing

Week of January 27th- February 1st: National Cowboy Poetry Gathering

Celebrations by Day:

January 1st:

New Year’s Day

Apple Gifting Day

Bonza Bottler Day

Commitment Day

Copyright Law Day

Ellis Island Day

First Foot Day

Global Family Day

Mummer’s Parade

National Bloody Mary Day

New Year’s Dishonor List Day

Polar Bear Plunge or Swim Day

St. Basil’s Day

Z Day

January 2nd:

Run up the Flagpole and See if Anyone Salutes Day

55 MPH Speed Limit Day

Happy Mew Year for Cats Day

National Buffet Day

National Cream Puff Day

National Motivation and Inspiration Day

National Personal Trainer Awareness Day

National Pet Travel Safety Day

National Science Fiction Day

January 3rd:

Festival of Sleep Day

Fruitcake Toss Day

Humiliation Day

J.R.R. Tolkien Day

Memento Mori Remember You Die Day

National Chocolate Covered Cherry Day

National Drinking Straw Day

January 4th:

Trivia Day

Dimpled Chad Day

Earth at Perihelion

Free Flower Basket Day

National Spaghetti Day

Pop Music Chart Day

Tom Thumb Day

World Braille Day

World Hypnotism Day

January 5th:

National Bird Day

National Whipped Cream Day

January 6th:

Bean Day

Cuddle Up Day

Apple Tree Day

Epiphany, or Three Kings Day

National Shortbread Day

National Thank God It’s Monday Day (1st Monday)

National Weigh-In Day (1st Monday after New Years)

January 7th:

Old Rock Day

Distaff Day

Harlem Globetrotter’s Day

I’m Not Going to Take It Anymore Day

International Programmer’s Day

National Tempura Day

Orthodox Christmas Day

January 8th:

Bubble Bath Day

Male Watcher’s Day

National English Toffee Day

National Joy Germ Day

Show and Tell Day at Work

January 9th:

Play God Day

Balloon Ascension Day

National Apricot Day

National Static Electricity Day

National Take the Stairs Day

Panama’s Martyr Day

January 10th:

Houseplant Appreciation Day

Peculiar People Day

Bittersweet Chocolate Day

National Cut Your Energy Costs Day

Save the Eagles Day

January 11th:

Step in a Puddle and Splash Your Friend’s Day

Amelia Earhart Day

Hot Toddy Day

International Thank-You Day

Learn Your Name in Morse Code Day

Milk Day

National Human Trafficking Awareness Day

Secret Pal Day

January 12th:

Feast of Fabulous Wild Men Day

National Pharmacist Day

Curried Chicken Day

Work Harder Day

January 13th:

International Skeptics Day

Make Your Dream Come True Day

Coming of Age Day (Celebrated in Japan on the 2nd Monday)

Make Your Dreams Come True Day

National Clean Off Your Desk Day (2nd Monday)

National Peach Melba Day

Poetry Break Day

Rubber Ducky Day

Stephen Foster Memorial Day

January 14th:

Dress Up Your Pet Day

National Hot Pastrami Sandwich Day

Organize Your Home Day

Orthodox New Year

January 15th:

National Hat Day

Humanitarian Day

Strawberry Ice Cream Day

Tu B’Shevat (Arbor Day) (Eve of January 15, 2014 to Eve of January 16, 2014)

January 16th:

National Nothing Day

Appreciate a Dragon Day

International Hot & Spicy Food Day

Religious Freedom Day

January 17th:

Ditch New Years Resolutions Day

Ben Franklin’s Birthday

Ditch New Years Resolutions Day

Hot-Buttered Rum Day

Judgement Day

Kid Inventors’ Day

Lee Jackson Day (State Holiday in Virginia)

January 18th:

Thesaurus Day

Winnie the Pooh Day -The Birthday of Winnie’s author A.A. Milne

National Sanctity of Human Life Day

Peking Duck Day

January 19th:

National Popcorn Day

Confederate Memorial Day

National Gun Appreciation Day

National Popcorn Day

Robert E. Lee’s Birthday (State of Florida)

World Religion Day (3rd Sunday)

January 20th:

National Butter Crunch Day

Penguin Awareness Day

Martin Luther King Jr. Birthday (Celebrated on the 3rd Monday)

Inauguration Day

National Bill Cosby Sweater Day

National Cheese Lover’s Day

National Coffee Break Day

National Disc Jockey Day

National Granola Bar Day

Penguin Awareness Day

Robert E. Lee Day  (States of AL, AR, MS) (3rd Monday)

January 21st:

National Hugging Day

Squirrel Appreciation Day

Civil Rights Day

Idaho Human Rights Day

New England Clam Chowder Day

Rid the World of Fad Diets & Gimmicks Day (Tuesday of the 3rd Full Week)

Squirrel Appreciation Day

January 22nd:

National Blonde Brownie Day

National Answer Your Cat’s Question Day

January 23rd:

National Pie Day

National Handwriting Day

Measure Your Feet Day

Rhubarb Pie Day

Snowplow Mailbox Hockey Day

Women’s Healthy Weight Day (Thursday of the 3rd Full Week)

January 24th:

Beer Can Appreciation Day

Compliment Day

Belly Laugh Day

Change a Pet’s Life Day

National Peanut Butter Day

Prophet’s Birthday

January 25th:

Opposite Day

A Room of One’s Own Day

Burns Night

National Irish Coffee Day

National Seed Swap Day (Last Saturday)

Observe the Weather Day

January 26th:

Spouse’s Day

Australia Day

National Peanut Brittle Day

National Pistachio Day

Toad Hollow Day of Encouragement

January 27th:

Chocolate Cake Day

Punch the Clock Day

Better Business Communication Day (4th Monday)

Bubble Wrap Appreciation Day (Last Monday)

International Day of Commemoration in Memory of the Victims of the Holocaust

Thomas Crapper Day

January 28th:

Fun at Work Day

National Kazoo Day

Christa McAuliffe Day

Daisy Day

National Blueberry Pancake Day

National Data Privacy Day

Rattlesnake Round Up

National Pre-school Fitness Day

January 29th:

National Puzzle Day

National Corn Chip Day

Kansas Day

National Carnation Day

Seeing Eye Guide Dog Birthday (1929)

January 30th:

National Inane Answering Message Day

National Croissant Day

World Leprosy Day

January 31st:

Backward Day

Inspire Your Heart with Art Day

Brandy Alexander Day

Chinese New Year

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (December 2013). January, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/january.htm

Holidays and Observance. (December 2013). January Holidays. Retrieved  from http://www.holidays-and-observances.com/january-holidays.html

December Content Ideas for Blogs and Social Media

Wednesday, November 27th, 2013

December Content Ideas for Blogs and Social Media
The Holidays can be an overwhelming time of year for someone when considering where to shop for their family and friends. There are deals and ads for everything. How do you get your company to stand out against your competitors? Add value to your company with content  on your blogs and social media sites that will be sure to get you noticed.  That’s where we can assist you with over 100 content ideas for every  day of the month. We  are also featuring 5 unique and festive content ideas that are different from the typical holiday content ideas.

Be sure to leave us a comment with any other December content ideas you have!

Featured Content Ideas

1. “Holiday Hours” Graphic Download

Download free one of our two holiday hours graphics to your website. These festive graphic are customizable to your company’s contact information. With many businesses changing their business hours during the holiday season, this graphic will help your customers stay informed on when to contact you. If you are staying open later for  more shopping to occur, you will want to alert your customers that you are indeed open. If you are closing early or for the day, avoid upset customers by letting them in on the best time to reach you. These graphics are good for content because your contact information can be easily shared.

2. Holiday Wish List

Host a contest on Facebook or Pinterest. The contest applicants will select one product or service of yours that they want to add to their holiday wish list. The content can be listed all over your social media sites getting everyone involved. The winner you select will receive one item they put on their  holiday wish list. The purpose of the contest for you is to get more engagement on your social media sites,  direct more traffic to your website, and to see what products or services that are the most wanted by your customers. Connecting with what your customers want can help you in selling to them.

3. Open Letter to your Customers

Save the postage and a tree by writing a letter that you post to the front page of your website and link from your social media sites. You want this letter to be geared towards your customers. Your title and opening sentence need to be a powerful hook to catch their attention. What you will want to include in the letter is a recap of the past year. Mention any new products or services you launched this past year,  a thank you to your customers for supporting you and give a sneak peak of what the new year holds for your company. Get them excited for what’s next!

4. Shine a Light

Shine a light on one of your employees by writing an in-depth profile on them. The employee can be someone who is new and/or noteworthy.  People love personalization and want to get to know those who are behind the scenes. Chose someone who has a story that people will find interesting, someone who has gone above and behind within their job, or someone who no one knows what they do. The great thing about this profile is that you can reuse this idea as many times as you want with a new employee spotlight every week, month, or year depending on the number employees you have within your company.

5. New Year’s Resolution for your Business

How many of you make a personal New Year’s resolution every year with new goals you set for yourself? Why not take it a step further a make a New Year’s resolution for your company? As a company, you should already be setting goals to better improve your business on a continual basis. Bring your customers into this by writing a blog with some of your company’s aspirations for the year. Interact with the blog by asking for their opinion on what they what like to see change or stay the same with your company. Also, ask other business what are some of their  company’s ideas. This blog can bring content for January and December by initially putting some ideas out their in the beginning of December, then redrafting the resolution after getting insight on what your customers want before the new year, and then in January mention how your progress is going.

Celebrations by Month

Bingo Month
Write a Friend Month
Awareness Month of Awareness Months Month
World Aids Month
Bingo’s Birthday Month
National Drunk & Drugged Driving Prevention Month
National Write A Business Plan Month
National Tie Month
Operation Santa Paws (1-19)
Quince and Watermelon Month
Root Vegetables and Exotic Fruits Month
Safe Toys and Gifts Month
Spiritual Literacy Month
Take a New Year’s Resolution to Stop Smoking
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month

Celebrations By Week

Week of December 1st-5th: International Coelenterate Biology
Week of December 1st-7th: Cookie Cutter
Week of December 1st-7th: Tolerance
Week of December 1st-7th: Clerc-Gallaudet
Week of December 1st-7th: National Hand Washing Awareness
Week of December 1st-7th: Recipe Greetings For The  Holidays
Week of December 1st-24th: Advent
Week of December 10th-17th: Human Rights Week
Week of December 14th-28th: Halcyon Days (7 days before and 7 days after the Winter Solstice)
Week of December 15th-21th: Gluten-free Baking  (Week Before Christmas)
Week of December 15th- January 5th: Christmas Bird Count
Week of December 16th-24th: Posadas
Week of December 17th-24th: Chanukah
Week of December 17th-23rd: Saturnalia
Week of December 25th-31st: It’s About Time Week
Week of December 26th- January 1st: Kwanzaa

Celebrations by Day

December 1st:
Eat a Red Apple Day
World Aids Awareness Day
Bifocals at the Monitor Liberation
Civil Air Patrol Day
Rosa Parks Day

December 2nd:
Cyber Monday
National Fritters Day
National Mutt Day
Special Education Day

December 3rd:
National Roof over Your Head Day

December 4th:
Santas’ List Day
Wear Brown Shoes Day
National Cookie Day
National Dice Day
Special Kids Day (1st Wednesday)
Wildlife Conservation Day

December 5th: 
Bathtub Party Day
Repeal Day
International Ninja Day

December 6th:
St. Nicholas Day
Mitten Tree Day
Put on your own Shoes Day
Miners’ Day
National Salesperson Day (1st Friday)
Faux Fur Day (1st Friday)

December 7th:
International Civil Aviation Day
Letter Writing Day
National Cotton Candy Day
Pearl Harbor Day
Earmuff Day (1st Saturday)

December 8th:
International Children’s Day  (2nd Sunday)
National Brownie Day
Pretend to be a Time Traveler Day
Worldwide Candle Lighting Day (2nd Saturday)

December 9th:
Christmas Card Day
National Pastry Day
International Anti-Corruption Day

December 10th:
Human Rights Day
Nobel Prize Day

December 11th:
National Noodle Ring Day
International Mountain Day

December 12th:
National Ding-a-Ling Day
Poinsettia Day
Gingerbread House Day

December 13th:
Ice Cream Day
Violin Day

December 14th:
National Bouillabaisse Day
Monkey Day
International Shareware Day

December 15th:
Bill of Rights Day
National Lemon Cupcake Day
National Cat Herder’s Day

December 16th:
National Chocolate Covered Anything Day

December 17th:
National Maple Syrup Day
Underdog Day
Wright Brothers Day
Free Shipping Day (3rd Monday)

December 18th:
Bake Cookies Day
National Roast Suckling Pig Day
National Wear A Plunger On Your Head Day
Answer the Telephone Like Buddy the Elf Day
International Migrants Day

December 19th:
Look for an Evergreen Day
Oatmeal Muffin Day
National Re-gifting Day (Thursday before Christmas)

December 20th:
Go Caroling Day
Louisiana Purchase Day
National Sangria Day

December 21st:
Forefather’s Day
Humbug Day
National Flashlight Day
Look on the Bright Side Day
Crossword Puzzle Day
Winter Solstice
Yule

December 22nd:
National Date Nut Bread Day
Festivus
The Shortest Day of the Year
National Haiku Poetry Day

December 23rd:
Roots Day
A Day to Air All Grievances

December 24th:
Christmas Eve
National Chocolate Day
National Eggnog Day

December 25th:
Christmas Day
National Pumpkin Pie Day

December 26th:
Boxing Day
National Candy Cane Day
National Thank You Note Day

December 27th:
Make Cut Out Snowflakes Day
National Fruitcake Day

December 28th:
Card Playing Day
Pledge of Allegiance Day

December 29th:
Pepper Pot Day
Tick Tock Day

December 30th:
National Bicarbonate of Soda Day
Bacon Day

December 31st:
Make Up Your Mind Day
New Year’s Eve
Unlucky Day
No Interruptions Day
Universal Hour of Peace Day

Need help connecting with new customers online? Our Internet Marketing services include SEO, Social Media Marketing, Email Marketing and more! Contact us at 520.664.2324 or click here to get in touch.

Resources:

Holiday insights. (December 2013). December, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/december.htm

Mental Floss. (December 2013).  11 Offbeat December Holidays You Still Have Time to Celebrate.  Retrieved from http://mentalfloss.com/article/29492/11-offbeat-december-holidays-you-still-have-time-celebrate

Brownie Locks. (December 2013).  Bizarre, Crazy, Silly, Unknown Holidays & observances. Retrieved from http://www.brownielocks.com/DECEMBER2013.html

10 Steps to Mastering Content Marketing

Tuesday, November 26th, 2013

10 Steps to Mastering Content Marketing

Mastering content marketing can give you the edge with your business. You will be able to bring in more people, appeal to a larger audience, and make your name heard by people who would not know you exist otherwise. It is an effective and reliable form of marketing, as long as you do it properly. In order to master content marketing, there are a few things that you have to keep in mind. Understanding these steps and putting the time into them can give you the best chance of success when you market yourself.

 

1. Make quality content

This might seem like common sense, but it still needs to be touched on. Quality content marketing means using quality content. What you publish should be good and should make your readers / viewers want to use you. If you focus more on the marketing and less on the content, you may be hurting yourself in the long run.

 

2. Use current trends

Use current trends Trends are always changing. When something new is popular, you should make use of that. What a lot of businesses forget, though, is that trends end. You see many businesses using trends months after they are already out of the spotlight, which has a habit of attracting negative attention from the target audience since they are no longer caring about it. Trends need to be current in order to bring in the most amount of positive attention.

3. Do not think of it as just advertising

Your content should show different sides of your business and field. Compared to your average search engine optimization, there has to be a lot of thought into this. People should want to read / watch what you have to say and stay with it. If it comes off as too much of an advertisement, it may work against you.

4. Do not throw everything in at once

Do not throw everything in at onceSome people make the mistake of doing it all at once. They think that it will be like simple SEO, where you do the work and make changes over time to reflect current trends. You have to keep in mind, however, that too much content can be a turn off. When people go to read your articles or watch your videos, you want them to do so in a way that is quick and effective. If there is too much, it may make them want to look elsewhere. Cut up your content and send out small, complete pieces over time.

5. Speak to professionals

Expert advice can make a huge difference in your success. Just like with search engine optimization, you have to make sure that you have professional work to help you. This increases the effectiveness of your marketing, it ensures that the content is factual, and it gives you the boost in trustworthiness. You need to make sure that your content has all of this if it is to succeed and attract positive attention.

6. Pay attention to your readers / viewers

Pay attention to your readers / viewers The people making you the money matter. What is trending with the readers / viewers in your specific field is vital to your success. Do your research on a regular basis to see what people want to read / watch. When you are using trending topics and giving people what is proven that they want, you can make a lot more from the content that you publish. Remember the new rule: Search Engines love what People love…so write to engage with People.

7. Learn about various types of content marketing

Like SEO, there is more than one method involved. Two major ones are articles and videos, both of which can give your business a huge boost. Make use of them and keep in mind quality content. Understand the difference in needs of both of them to use them as effectively as possible. Try to switch it up and give your readers / viewers options, too.

8. Build a relationship with the readers / viewers

Build a relationship with the readers / viewers You want to make sure that there is a relationship between you and your readers / viewers. Search engine optimization cannot do this, but content marketing can. This will make it easier to have them become loyal, increasing long term profits and appeal. Part of this is using content that does not throw sales into their faces. Make the content enjoyable while encouraging them to choose your business. It should teach them, entertain them, or give them a reason to continue reading / watching.

9. Make sure that you show off your good side

With SEO, you are just getting people to know that you exist. With this type of marketing, however, you are going to be giving people a clearer view of you as a whole. That view needs to be a good one, so make sure that you are only showing off the best sides of your business. Attract people to what will help them and why they would want to use you. Stay away from negatives. To give this a boost, you can even use testimonials that are positive when marketing your business.

10. Social media can help you

Social media can help you We all use social media for one reason or another, but many people are overlooking its uses with content marketing. It is a place to share things, and that can include your content. If you want to attract as many people as possible, then make it easier for people to share on sites like Twitter and Facebook. Use them to your advantage so that your loyal readers / viewers can market your business for you.

November Content Ideas for Blogs and Social Media

Monday, November 4th, 2013

November Content Ideas for Blogs and Social Media

Have you ever struggled with coming up with content to write on your blog and social media websites? Pounding your head against the wall because you think there’s nothing interesting to write about this month. Let me tell you, we have all been there. I want to make the search for content a little less stressful on you by providing you with a wide variety of content ideas each month that will be helpful to you.

Thanksgiving is the big holiday this month, but we found over 65 plump and juicy ideas for you to write about for this month. Here is our handy list of content ideas for this month. Enjoy…and try not to over-stuff yourself 🙂

One last thing…please add any other ideas in the comments below!

Here is our top 5 favorite ideas for this month

1. Veteran’s Day on November 11th

Veteran’s Day is a day to celebrate all the war veterans across the nation who has served our country. A day to honor all of those we are proud to call our family member, our coworker, our client, our neighbor or our friend.  There are war veterans everywhere you look who have all gone through something that civilians will never understand.

IDEA: Take a moment today to recognize someone within your community for their brave acts in making our country safe for your business to be up and running. That special person might just be someone in your company who is making a difference for you.

2. Electronic Greeting Card Day on November 17th

This day is meant to be a fun day to send ecards to everyone. With some many types of ecards, there are enough to go around and send everyone you know something different.

IDEA: Send out an e-card to your clients thanking them for being your client. You will get them smiling while thinking of your company.

3. Black Friday on November 29th

Black Friday is the largest shopping day in the United States. There is literally a world of possibilities to market Black Friday and get more sales. You can also have fun promoting the days leading up to this day.

IDEA: You can do a daily countdown to your sale, highlight different products and services that you offer that will be discounted that day, or mention stories from last year’s Black Friday.

4. Small Business Saturday on November 30th

This day originated 3 years ago in the effort to get people to not just shop at the big brand named companies on the biggest holiday shopping weekend of the year. It’s a day we can band together and support our local business and better our communities.

IDEA: If you are a small business, write about your journey to creating your own company. Really personalize it! You can write a blog about your company’s background or throw out “Did You Know?” facts about your company on social media sites. Make it in a form of questions to get people involved and engaging with you to try and guess the information about your business. Have facts that could beneficial to them through a fun environment.

5. National Writing Month

National Novel Writing Month goes through the whole month of November. This project is used to challenge people to write 50,000 words in a month. The point is to push people beyond their writing limits.

IDEA: I challenge you to take this opportunity to push yourselves to write as well.There is no need to write 50,000 words, but rather meaningful content that will get readers interested. Write encouraging words to your fellow participants out there to keep on writing. If you are a company who sells laptops, use this content to drive more sales.  If you own a bookstore, mention how books open the window to knowledge. If you sell office supplies, write about the different items you will need to write, ie a pencil, paper, or a comfortable chair to sit in while you write.

Celebrations by Month

  • Aviation History Month
  • Child Safety Protection Month
  • International Drum Month
  • National Adoption Awareness Month
  • National Epilepsy Month
  • National Model Railroad Month
  • National Novel Writing Month
  • Native American Heritage Month
  • Peanut Butter Lovers Month
  • Real Jewelry Month
  • National Sleep Comfort Month

Celebrations by Week

  • Week of November 16th- 23rd: Royal Society of Chemistry (RSC) National Chemistry
  • Week of November 24th-30th: National Games and Puzzles

Celebrations by Day

November 1st:

  • All Saint’s Day

November 2nd:

  • All Soul’s Day
  • Book Lovers Day  (First Saturday of the month)
  • Deviled Egg Day
  • Look for Circles Day

November 3rd:

  • Daylight Savings Ends
  • Housewife’s Day
  • Sandwich Day

November 4th:

  • King Tut Day

November 5th:

  • Gunpowder Day
  • Guy Fawkes Day

November 6th:

  • Marooned without a Compass Day
  • Saxophone Day

November 7th:

  • Bittersweet Chocolate with Almonds Day

November 8th:

  • Cook Something Bold Day
  • Dunce Day

November 9th:

  • Chaos Never Dies Day

November 10th:

  • Forget-Me-Not Day
  • USMC Day

November 11th:

  • Veteran’s Day
  • Remembrance Day (Canadian Holiday)

November 12th:

  • Chicken Soup for the Soul Day
  • Young Readers Day (Second Tuesday of Month)

November 13th:

  • National Indian Pudding Day
  • Sadie Hawkins Day
  • World Kindness Day

November 14th:

  • Operating Room Nurse Day

November 15th:

  • Clean Your Refrigerator Day
  • America Recycles Day
  • National Philanthropy Day
November 16th:

  • Button Day
  • Have a Party With Your Bear Day

November 17th:

  • Hanukkah Begins
  • Electronic Greeting Card Day
  • Homemade Bread Day
  • Take A Hike Day
  • World Peace Day

November 18th:

  • Occult Day

November 19th:

  • Have a Bad Day Day

November 20th:

  • Absurdity Day
  • Beautiful Day
  • Universal Children’s Day

November 21st:

  • False Confession Day
  • Great American Smokeout (Third Thursday in November)
  • World Hello Day

November 22nd:

  • Go For a Ride Day

November 23rd:

  • Eat a Cranberry Day
  • National Cashew Day
  • National Adoption Day (Saturday before Thanksgiving)

November 25th:

  • National Parfait Day

November 26th:

  • Shopping Reminder Day

November 27th:

  • Pins and Needles Day

November 28th:

  • Thanksgiving
  • Make Your Own Head Day
  • Red Planet Day

November 29th:

  • Buy Nothing Day (The day after Thanksgiving)
  • Square Dance Day
  • Black Friday (The Friday after Thanksgiving)
  • You’re Welcome Day (The day after Thanksgiving)

November 30th:

  • Stay At Home Because You Are Well Day
  • Small Business Saturday (The Saturday after Thanksgiving)

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Resources:

Holiday insights. (November 2013). November, 2013-2014 Bizarre and Unique Holidays. Retrieved from http://www.holidayinsights.com/moreholidays/november.htm

Wikipedia (November 2013).November. Retrieved from  http://en.wikipedia.org/wiki/November