Case Study: Just 4 Golf

Before:                                                                                                                   After:

           

Just 4 Golf modernized their homepage and added new product collections through the work of                    Go Web Solutions®

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The Introduction
Just for Golf was aware that their homepage of their ecommerce website is the first thing their potential customers see when they visit their site. Their homepage is what can make or break the sale. It can either draw people in to view their products or make them leave their site before their products ever had a chance of attracting their attention.

The Situation
The old homepage was outdated and did not visually attract visitors to their site. The old homepage featured a lot of green grass that pulled focus away the products. The website was in need of a modern design that leads customers to shop the different collections they have to offer. It also lacked focus on what each element on the site was about. The text promoting the free shipping offers was not noticeable. The social media buttons weren’t recognized easily when someone approached the website.

The Solution
We redesigned the homepage with eye catching elements. The design now incorporates all the key elements of the page in a cleaner look. The initial focus on the homepage is a slideshow that promotes the top collections sold on the site. We also added boxes that highlight collections by gender favorites to show that these products can be used by anyone. “Free Shipping” and “Deals & Alerts” now stand out with graphics that flows with the rest of page design.  A person can easily find where to connect with the company on social media with buttons that don’t hide within the site.

The Results
The new website design has made it easier for people to navigate to shop through their collections. This will increase the number of traffic there is that stays on their website in hopes of bringing in more new and repeat customers. Visit their website to see the newly remodeled homepage at www.shopjust4golf.com.

   

This post was written by Alexis Humphrey on February 27, 2014

Alexis specializes in social media marketing. With her creative touch, she will constantly be adding new content to keep you interested. She can be reached at alexis@gowebsolutions.com.

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