Case Study: AAZK: American Association of Zoo Keepers

AAZK improves the look of their website with redesign created by the team at Go Web Solutions®

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AAZK understood the purpose of website and how it can effectively bring in new members if the member login is easily accessible and the website itself is fun and easy to navigate. They not only realized how important the look of the website is the attract new customers, but the functionality is just as important in drawing people to your website and keeping them there to browse through the information and shop.

The Situation
The previous website was difficult to navigate because the site lacked organization allowing for people to locate items quickly. The website also was in need of an updated website that enticed new members to join. The previous member login was not secure and did not offer multifunctional reporting capabilities. The ecommerce only offered the option for people to pay via PayPal.

The Solution
We completely redesigned their website with an interactive look that is now neatly organized and arranged for items to be located quickly. We added ecommerce to the website for members to renew or join their membership online and for consumers to purchase memorabilia from the site. We fixed the member login that functions easily and offer reporting capabilities for the company.

The Results
The American Association of Zoo Keepers benefited from the new website with an increase in membership. Both current and future members have commented on how organized the new website has become and how it now offers a visually appealing look. They feel that the website invites them to take a look and stay awhile. With happy customers, the new website has become a successful solution for AAZK.

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This post was written by Alexis Humphrey on February 05, 2014

Alexis specializes in social media marketing. With her creative touch, she will constantly be adding new content to keep you interested. She can be reached at

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