20 Stats: Why Your Business Should Be Using Social Media

20 Stats: Why Your Business Should Be Using Social MediaI ran across this article about 101 Vital Social Media and Digital Marketing Statistics the other day. If you missed it, you can click here to read the entire post. I have created a “top 20” for easy reference. See why your business needs to be using social media in your marketing mix.

93% of marketers use social media for business
21% of small businesses plan to increase spending on social media advertising this year
90% of Inc. 500 companies use at least one major social media platform
62% of Inc. 500 companies say social media is either “somewhat” or “very” necessary to their growth
58% of consumers have “liked” at least one brand on Facebook
56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook
92% of small businesses say that social media is an effective marketing technology tool
95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing
80% of Facebook users prefer to connect with brands on Facebook
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network
69% of Twitter follows are based on recommendations from friends
34% of marketers say they have generated leads using Twitter
50% of Twitter users are more likely to purchase from brands they follow
80% of pins on Pinterest are repins (great content gets shared)
40% of marketers use Google+
57% of marketers have acquired customers via their blogs
52% of consumers say blogs have impacted their purchasing decisions
71% of marketers say that content marketing has helped improve their site’s ranking in organic search
77% of marketers say content marketing has increased website traffic

Here is a handy infographic we made for you to download and share with your friends:

For more information, check out these resources:
Full article:  http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29
Additional reading: http://www.pamorama.net/2011/09/18/10-facts-about-consumer-behavior-on-facebook/#ixzz2bEgE01y1
Additional reading: http://www.emarketer.com/Article/Small-Businesses-Devote-More-Resources-Websites-Social/1009713

Don’t know how or where to start using social media? We are experts in social media and internet marketing. We are your local experts and happy to help you get started today. Contact us or check out our Social Media Marketing services.

This post was written by Stacey Harding on August 19, 2013

Stacey lives and breathes marketing. She hails from Los Angeles where she honed her skills working at some of the top ad agencies in the country. She is always looking for new ways to tell our clients’ stories. She can be reached at stacey@gowebsolutions.com.

Leave a Reply