As a small business owner, you know that blogging provides great payoffs; it makes a big impact on your internet marketing and search engine optimization, it positions you as a subject matter expert, and it costs next to nothing. The question is, how do you blog and still have time for all that other “more important” stuff, like run your business?
First, start to shift your thinking that doing a blog is a big deal because, quite simply, it’s not. A blog can be as little as 100 to 300 words and you don’t need to be a professional writer to pull it off. It’s just a casual, informative way to keep up with your customers, vendors, fans and others in your industry. As long as the content is relevant, you’ll get a great return on your investment of time and effort. According to HubSpot’s 100 Awesome Marketing Stats Charts & Graphics:
- Blog readers keep growing and blog articles influence purchases;
- Most people read blogs more than once a day;
- Companies that blog have 55% more website visitors;
- Companies see 67%-88% more leads per month when writing a blog.
Do you want your blog to really get noticed? Add a graphic, a video, an infographic, or a downloadable tool like our Social Media in 15 Minutes a Day handout to really add some zing. Keywords are also important for search engine optimization so you rise to the top of the heap in Google.
The bottom line is that you have no more excuses because we’re giving you 100 great ideas of things to blog about.
Company News and Promotions
1. Company History
2. Sharing how the company has affected others
3. Press releases
4. Lessons learned
5. Events
6. Team profiles
7. Highlight a service
8. Highlight a person
9. Highlight a product
10. Announce partnerships or memberships
11. Mission and vision discussion
12. Share the process of making your product/performing your service
13. Provide extended testimonials
14. Highlight a customer or vendor
15. Share a successful case study
16. Share an unsuccessful case study and lessons learned (we are all human!)
17. Create a poll
18. Commentary on life of a small business
19. Commentary on life of a small business owner
20. Contests or promotions
21. One thing done this year that made a difference from last year
22. What there is to love about a small business
23. Description of office culture
24. A list of “musts”
25. What keywords are important to use and know
Industry-Specific
1. Best Practices
2. Conduct an interview
3. Debunk or support an industry myths
4. Define jargon (i.e. SEO, domain names)
5. Provide a tutorial
6. Analyze industry trends
7. Describe whether formal education is needed or not
8. Discuss how to gain experience
9. Find commonalities with a business in another industry
10. Compare your industry to the same industry in another country
11. Provide a group of industry-specific resources
12. Give commentary industry trends
13. Describe the supply chain in very general terms so that no trade secrets are given. For example, the process of the cocoa bean to chocolate.
14. Explain prices or costs
15. List of industry leaders and bios
16. Discussion on innovation
17. Make a prediction about the industry
18. Review 5 most influential milestones
19. Industry financial data
20. Relate the economy to the industry
Reviews
1. New technology
2. Conferences
3. Books
4. Movies
5. Business tools (i.e. Outlook vs. Google)
6. Blogs
7. Articles
8. Local chambers of commerce
9. Companies
10. Industry-specific norms
Using Others’ Content
1. News articles (national and local)
2. Blogs
3. Trade journal pieces
4. Infographics
5. Magazine articles
6. Videos
7. Scholarly research
8. Case studies
9. Websites
10. Forums
*Be sure to cite your sources, relate how they apply to your company and link your pages to increase your ‘findability.’
Business and Miscellaneous Topics
1. Leadership
2. Commentary on life/work balance
3. Community happenings/Community organizations
4. Fun fact of the day
5. Business etiquette
6. Holidays
7. Hobbies/Leisure activities
8. Work environments
9. Work culture
10. Management
11. Customer relations management
12. Commentary on customer needs
13. Legal awareness and issues
14. Quizzes
15. Environmental impact
16. DIY tutorials
17. Top 10 Lists
18. Comedic stories (short and appropriate)
19. Organizational Development
20. Teamwork
21. Accounting discoveries
22. Job finding tips
23. Interviewing tips
24. Job skills
25. Emotional Intelligence
26. Logo design contest
27. Strategy
28. Brainstorming Processes
29. Life experience
30. Individual research
31. Motivation
32. Disciplinary actions in the workplace
33. Product name contest
34. Productivity solutions
35. Email etiquette
If for some reason your head hasn’t exploded from this list, here are a few other blog posts with even more blogging ideas:
- 50 Blog Topics For Small Business Owners
- 15 Blog Ideas To Kick Start Your Writing When You Don’t Know What To Write About
- 67 Ideas For Blog Topics
- 9 Blog Post Ideas For Your Small Business Blog
- 10 Free Blog Topics to Help You Get Your Blog On
- 81 Topic Ideas For Starting A Blog That Matters
- 100 Blog Topics I Hope YOU Write
- 25 Blog Ideas That Will Rock Your Readers World!
- I Started A Blog! What Will I Say?
Leave me a comment on what your favorite thing is to blog about and I’ll catch you in the blogosphere!
8478 E. Speedway Blvd., Ste. 304
I totally agree with you ! And my co-founders at optimeez too but sadly we don’t give enough time to blogging. At least we don’t give as much time as we should. We used to blog a few month ago and we stopped. I will make us blog again !
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