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The 2013 Search Engine Marketing Trends from the Experts

It’s no surprise that marketing online is on the rise. Today people are researching online before buying offline and most offline purchases are a result of such searches. Monitoring your online presence is an important part of building your business and your company’s reputation. How are you ranking online? How is your reputation? Are your efforts returning results?

The Ultimate Website Review Checklist – 2013 Edition

The haze of the holidays are behind us, end of year reports and are almost done, and you may even have some of your planning done for the new year. In fact, it’s a great time to take a look at your website to make sure it’s running right, getting found, and most importantly, getting you new business. Our solution? The Website Review Checklist.

What’s a Bounce Rate and How to Improve It

You may have heard a person use the term ‘bounce’ to say that they were leaving. A website bounce is very similar. It is when a visitor views your website and immediately leaves without clicking on any pages. They usually get directed to your site through a search engine or a referral website. If you have Google Analytics added to your site, it makes it easy to see what your bounce rate is. While the average bounce rate depends on the industry and type of website, it normally ranges between 40-50%. Usually, anything over a 60% bounce rate is a bad thing. Keep in mind, this does not just mean people landing on your homepage, but on any page in your site.